"...that's what we're looking for in a moody photograph - highlights and shadows,
that's how we sculpt the body." 
Jen Rozenbaum

It's Wednesdays with Westcott, and once again Jen Rozenbaum knocks it out of the park! There's so much you can learn watching a photographer/educator like Jen in action.

The quality of the content she packs into this short video isn't just about the tips she shares to help you create mood in a portrait. All along the way, she's helping you understand how to direct the subject and look for the right angle to capture the most powerful image. 

And, thanks to help from the team at Westcott, you're getting a solid course in one aspect of portrait lighting jam-packed into seven minutes! So, imagine how much you'll learn in a LIVE workshop environment with Jen!

Check out ClickCon coming up next month in Chicago. Jen's part of the lineup of outstanding instructors and Westcott will be there as well. Use "ccskip" in the discount box for registration and save $50!

​Don't forget - 10% of everything you purchase from Westcott when you enter their site through the "door" to the left goes to Now I Lay Me Down to Sleep, one of the industry's most recognized nonprofit organizations.

Westcott U never slows down in sharing great content and "how-to" support to help you raise the bar on the quality of your images! Inspiration is just a click away.

I started the series as an easy way to remind you of things you need to do to make your business stronger; market yourself better, and build your brand. Just like fast food consumed during those on the run lunch breaks we're all too familiar with, they're just filling enough to get you through the day, but not meant to be your ONLY source of nourishment! LOL

Today's blue-plate special in the SCU diner is "diversity." There's a considerable difference between diversity in your skill set and diversity in your business. You need a diverse skill set in today's market to keep up with trends and technology, but when you become too diverse in the work you show, things don't fit together for your target audience.

Just like the games, we as kids where we picked out what was wrong in the picture; your target audience is faced with the same challenge looking at your website.​​

The challenge so many of you face is simply too much on your website. No matter how good you are technically, you can't do it all without sacrificing quality somewhere along the line. You need to focus on your core specialty and then spin-off into relatable areas of expertise.

Here's a perfect example: A lot of you have an interest in commercial work, but let's say your core business is wedding photography. The confusion comes when different people look at your site. A rep at an ad agency, searching for a photographer for a specific client will move on if they come into your website looking at wedding albums. In the same respect, Mom or a bride isn't interested in your commercial work - they want to see your skills as a wedding photographer.

The same applies to photographers who want to sell fine art images, landscapes, etc. but their core business is family portraiture. The target audience gets confused and moves on to somebody with work more in line with their needs.

Here are some easy suggestions:
​

• Keep building your skill set so you can handle the majority of needs from your clients. Keep learning how to do EVERYTHING. For example, a wedding photographer who learns more about macro is likely to be more creative when it comes to ring shots, the detail in the wedding gown and the flowers.
• Just because your skill set is diverse doesn't mean you need to show everything you can do on your website. Keep your galleries relatable. For example, under the people umbrella are weddings, maternity, babies, children, family and seniors. They all fit together and are logical spokes off a specific core specialty.
• Fine art and commercial photography have different buyers and will be better served if you either have a completely different site or a landing page sending visitors in two different directions. Personally, I'm a fan of different websites.
• If you insist on showing a different specialty that doesn't seem to fit with your core business, do a tab under "Personal Work" or a facsimile. There's nothing wrong with diversity until it confuses your target audience. You can also use your blog with an occasional post about other types of photography.
• Diversity in capture and post-processing is important to share. My issue is with the specialties you want to represent, not with your technique. Diversity in your technique is essential to show. Including black and white images, special effects, albums with double-page spreads, framing and printing techniques, just to name a few, are all a necessity to share.

And last on the list - remember that what you show is what you want to sell. Years ago, I was looking at a website of a good buddy, and in the middle of his core business galleries, he had a dozen mediocre images from a wedding he once photographed. When I asked why, he responded, "I've only shot one wedding, but I want people to know I can do it!"  The answer was, "NO, you don't!" That didn't mean he couldn't handle the request if one of his regular clients asked, only that he shouldn't show weddings in his main "inventory" of services/skills.

Shakespeare said it best, "To thine own self be true!" Stay true to your core specialty and become more diverse on your website in logically connected specialties. 

It's "Wednesdays with Westcott," and Jerry Ghionis is back with two short videos jam-packed with great how-to content. If you've met Jerry or attended one of his workshops then you know, just like Westcott, he NEVER does anything halfway!

He's working with the Ice Light 2, which working together with Westcott, he designed. It's a remarkable addition to your gear and also one of the most creative lighting tools you can add to your skill set! These two videos are part of a series Jerry and Westcott created three years ago, but there's nothing dated about the tips Jerry shares to help you become a better artist and make your work stand out.

Timing is everything because on July 1, Westcott launched a special limited time promotion of a set of barn doors FREE with the purchase of an Ice Light 2! Click on the thumbnail to the right. And remember, 10% of everything you buy from Westcott when going through the SCU gateway goes to one of the industry's most recognized nonprofits, Now I Lay Me Down to Sleep.
​
​If you think Jerry shares a lot in a short video, think about what he's like when teaching a class! He's the opening keynote speaker at the upcoming ClickCon conference. A lot of photographers have described the speaker list for ClickCon as the most impressive list of educators in professional photography, but don't take my word for it. Click on the banner below and see for yourself.

by Skip Cohen

One of the most significant benefits of the Internet and in turn, social media, is how small the world has become. Facebook is often my greatest resource for meeting new artists and often seeing images I love to share.

Meet Daniel Venter, an accomplished photographer from Czechia. We met through the Facebook Wedding Photographers forum. I had shared a post about the importance of your "About" page as an element to help build trust. Daniel made the comment below:

I don't have one. It was my least visited page of my site since the advent of social media, so I stopped implementing it on new sites. Most people don't care about it because they want two things only: price and how awesome the photos are. The trust factor can be built on how often you show your photos to the world. When people see awesome photos they trust that you do the job well. Tell them through your photos that you are the one to go to! In this day and age where content is king, and social media is top layer, speed it key. People want to read less and see more because info is hitting them every few seconds, so even your website becomes less important when there are tons of reading to do. People don't wont to read, they want to scroll, get engaged by an awesome image and buy the service.

At first, I was ready to go into defensive mode, but then I went to Daniel's site and looked at his images. While I don't agree with him completely, his work is beautiful, and his point is definitely valid. He gave me another perspective to my original point in the post. 

As I looked through his galleries, I loved the image above and contacted him for permission to share. I appreciated Daniel's comment,  feedback and most important of all enjoyed the consistency of the work he's sharing. Click on his image above to visit his website, and to see what Daniel's sharing on Facebook (and in English) check out his Facebook page.

​Daniel also has an educational site with support for the photographic community. Click on the banner below for more information. 

While I won't deny there isn't a day that goes by that I don't think about Molly, this post isn't meant to be another episode of me missing my dog. In fact, it's light on sadness but heavy on an idea for a few of you to consider as a product/service.

Molly was by my side every day for 13 1/2 years. The only exception was when traveling. Going to work with me every day she became the office mascot at Rangefinder/WPPI. From late 2007 until I left Rangefinder in May of 2009, I was going through a divorce and lived in an apartment in Playa Vista, near Culver City. 

Molly was probably one of the most photographed pups in the industry because every artist who came to town photographed my girl! On one of her trips for WPPI print judging, Bambi Cantrell spent an afternoon photographing Molly and me. She captured some of my most cherished photographs. Pay attention because there's a great product idea here.

Bambi did a Day in the Life shoot and captured Molly and me in three different settings. I found the disk of her images recently, and these are all right out of the can. My apartment had a small patio, and Molly would hang out with me just about every night as I pondered the meaning of life. 

So the question is - how many of you offer clients a Day in the Life shoot? It's the perfect album capturing the story of kids, families and obviously pets. Remember, the top three reasons people hire a professional photographer in the portrait/social categories goes brides, babies, pets.

Well, a Day in the Life for a bride is already covered with a wedding album - but what about babies (kids too) and pets, especially the interaction with other members of the family? Done right it's got the same kind of potential for exceeding client expectations as a well-done wedding or event album. Plus, it doesn't have to be seasonal, giving you the ability to be a storyteller all year long.

And, back to Molly for a second...everybody who's ever lost a pet knows the feeling of loss, but great photographs keep those memories alive, and for me, they're finally starting to create more smiles than tears.

"Good things happen when you set your priorities straight!"
Scott Caan

by Skip Cohen

Welcome back to Tamron Recipes and Part II, our conversation with "Chef" Marcie Reif. Marcie shares so much great insight in this conversation. Her passion for the craft, along with her clients, comes out loud and clear. Her goal with each client is to exceed their expectations, and as I've written in the past, make herself habit-forming!

We're having a lot of fun with this series. "Fun" is too often a mystical word that gets lost in business today, buried under the stress of decision making, interruptions, and priority setting. But, the quote by Scott Caan seems to define at least one aspect of Marcie's outlook on life, her priorities.  On her about page, she leads with a description of herself as simply, "wife, mother, artist." That pretty much says it all, establishing those three hats she wears that are a big part of the foundation of who she is.

I'd add one more hat, "friend." With each podcast, both Chamira and I have found the start of new friendships with our guests. Marcie's not just part of the Tamron family, but ours as well and that's one of my most favorite things about this industry - the friendships we all share that come out of everyone's love for the craft.

In wandering through Marcie's galleries, I wanted to pull a variety of my favorite images. You'll notice a universal theme - people! I doubt there's very much Marcie can't photograph, but it's her relationships with her clients that's demonstrated in great expressions in every image. Click on any photograph in this post to visit Marcie's website.

One of Marcie's most favorite tools is Tamron's new 35-150mm F/2.8-4 Di VC OSD lens. But it's not just about the quality of the optics, but the focal length. With a 35-150mm range she can be close to her clients and a director when needed, as well as a journalist's approach and back farther to observe. She talks very openly on her approach and why this lens is ideal for working with families and kids.

"Chef" Marcie's recipe is a click away if you missed it last week. Check out the 35-150mm lens with a click on the thumbnail to the right. And, v​isit your Tamron dealer to check this lens out for yourself and make sure Tamron's schedule of local events and trade shows is on your radar. You'll find their complete schedule below with an almost endless number of workshops, shows and dealer programs all year long.

I'm not sure I've ever shared a post as loaded with content as this one today. And, while I know blog posts are supposed to be short, and singular in topic, it's tough to do when there's a lot of good stuff to talk about.

Giving Back Campaign With NILMDTS

If you've followed me over the years then you already know I'm a big fan of finding ways we can use photography to give back. For me, in terms of the industry, it started with selling Ansel Adams Cadillac to raise money for Photographer + Friends United Against AIDS in the early 90's and later Ansel's camera gear to shock jock Don Imus for $100,000 with the proceeds going to the Elizabeth Glaser Pediatric AIDS Foundation and the Center for Creative Photography.

Over the years there's been a growing list of non-profits we've talked about here at SCU, including my involvement with the Senior Friendship Centers in Sarasota who are responsible for providing health care to thousands in the community along with over 250,000 meals each year to the elderly...and the list goes on and on.

For the last few years, I've been honored to be an Ambassador for a very special non-profit, Now I Lay Me Down to Sleep. NILMDTS has a pretty remarkable team of dedicated photographers and staff focused on helping families deal with the loss of a child. We've shared a lot of great posts thanks to members of the NILMDTS team.

And, here's where the fun of a blog like this comes into play.

Teaming Up With Westcott

SCU is a Westcott Affiliate. That means for every piece of gear you buy through the SCU/Westcott portal; we would normally get a 10% affiliate credit (commission). Effective immediately and at the very least through the rest of 2019, ALL of that commission is going to NILMDTS.  Looking for great lighting gear? Here's an excellent and easy way for all of us to help the NILMDTS community and at the same time, raise the bar on the quality of your images!

​I can't think of a better way to launch our new giving back campaign than with Peter Hurley's latest video and a great list of gear he's helped design working together with Team Westcott!

I do hundreds of website reviews each year, and when it comes to looking at galleries, there's an immediate quality in the images that tell a lot about each artist - the expressions on their subjects. Natural expressions are a sign of exceptional quality in an artist - the ability to build trust. And, when you're doing a headshot, your time to build trust is often so limited.

In the words of Carly Simon's old hit, when it comes to Peter Hurley, "Nobody does it better!" The video below is jam-packed with great content and includes Peter's set up for this particular sitting. He shares a lot of great insight.  But think about it, his advice is perfect for all kinds of people photography, including weddings! So, don't think just because you're a wedding photographer, for example, you won't learn a few new tricks to bring out the very best expressions with your bridals and "groomals."

And, when you purchase any of Peter's gear through the SCU portals, 10% of everything you buy goes back to helping NILMDTS!

All of you are looking for ways to make your work stand out from the competition. It takes more than just great marketing - you've got to be able to walk the talk. There's no better way than making sure every image in your galleries is a "wow" print - in other words, they're so good you'd only have to show one to get hired.

​I love the way Peter brings out the best in his subject, Kerstin. He shares a whole series of images of her in the video, but listen to his comments, especially when he finds out her father is in the studio. And, all along the way, he's giving us great tips on how to make it all happen.

But maybe most important of all, Peter and his clients are have fun in the process. Remember, "fun?" It's a word so often lost in business today and buried underneath the day in day out stress of decision making. However, being fun to work with and capturing images that exceed client expectations are two of the very best building blocks for your reputation and brand awareness.

Check out Peter's primary gear from this video with a click on any of the products below. And, if you make a purchase through the SCU portals below 10% goes to NILMDTS.

Peter Hurley is one of the finest and most recognized educators in professional photography. Check out why by attending the newest boutique conference in photography, ClickCon. It's all happening in August in Chicago - use "ccskip" in the discount box and save $50. 

Intro by Skip Cohen

It's Mirrorless Monday with a special guest post by one of my favorite people, the "mad scientist of imaging," Don Komarechka. Some of the most incredible images ever shared in the SCU blog have been thanks to Don, and over the years, even though we've still never managed to meet in person, our friendship has grown.  

Today's guest post is unique and remarkable because Don captured the image below with the new LUMIX S1R and without a macro lens. Thanks to his love for sharing and education, he takes us through each step of the process.

The tagline for Panasonic's LUMIX family of cameras, "Changing Photography," has never been more accurate! Check out more of Don's work with a click on either image to link to his website, blog, and newest projects. And for more LUMIX images, meet the Ambassadors. They're a fantastic group of artists with an unmatched love for imaging, education, creativity, and mirrorless photography!

by Don Komarechka 
 
Our gardens are filled with Forget-Me-Nots, such a delicate and tiny string of flowers, so small that they would make a great companion to a water droplet. Walking around the flowers between rainstorms gave me the idea!
 
This image is shot with a novel approach: using the high-resolution pixel shift mode on the Lumix S1R to create a 187MP image, and then cropping in on the central area of interest. This has a few benefits, one of them being that a macro lens is not required. This was shot with the Lumix S 24-105mm F/4 lens! No extra attachments, no extension tubes, just a high quality crop in from a very high resolution image.
 
Another benefit is that shooting from farther away from your subject will yield a greater depth of field. Focus stacking an image such as this would normally take me around a dozen images, but only five were required here. The end result is an image around the 30 megapixel mark, so the crop is significant but even still I have more than enough detail to make large prints of this.
 
The high resolution mode of the S1R takes multiple images, each with slight shifts to the sensor to create a final image with four times the resolution than the camera would normally have. This could be useful for a number of things like landscape photography, artwork reproduction or product photography, but macro photographers can benefit as well. Since the depth of field in your image becomes shallower as you get closer to your subject, intentionally being farther away with all other things being equal will increase the amount of depth you have over your subject. Sure, I’m throwing away a lot of pixels in the process, but it’s a valuable technique!
 
The droplet was placed very carefully with a small gauge hypodermic needle, and it held on just long enough to take these images. The flower inside the refraction might appear to have a line running through it – this is actually the surface of the water with the flower half-way submerged, and you’re seeing the top of the flower reflected to mimic the full flower. The position of the forget-me-not flowers gives the droplet space, and the bottom blue flower is deliberately touching the surface of the water so that the surface tension creates a different angle to reflect more of the magenta petals of the gerbera daisy placed in behind.
 
The entire scene is lit with a bright LED flashlight positioned over my right shoulder, continuous light being required for the high resolution mode. This is also one of the rare times you’ll find me using a tripod for this type of photography, because it is easier to find the right angle than hand-holding the camera. Different techniques require different equipment, and this high-resolution mode is a real winner!

Skip's Note: All the secrets of water droplet refraction photography as well as most other aspects of macro imaging will be covered in Don's upcoming book Macro Photography: The Universe at Our Feet, currently being funded on Kickstarter: https://www.kickstarter.com/projects/donkom/macro-photography/ - if you’d like to support the project and help the book be an even better final product, you’ll also get a copy of the book in time for Christmas at a price much less than retail

by Skip Cohen

I don't know about you, but being involved in photography my entire adult life, our home is like a gallery. We have dozens of photographs from great friends, and some of the very best artists in imaging, all collected over a lifetime in this industry. In addition to the framed prints on display, there are dozens in storage, hopefully, dry and packed correctly in my garage. We simply ran out of wall space.

At least that was the case until I saw Bay Photo's Performance EXT metal prints. It was ten months ago I shared a post about the the print above, displayed outside by our pool. Remember, I live in Florida, and we're out by the pool all year long. I even boosted the wifi so I could take my laptop outside to work.

Well, the print is just as stunning today as it was the day I hung it. There's no visible sign of any change in color, scratching, fading, etc. In fact. It's been bumped a couple of times by friends coming in through the back door of the pool cage.

Here's my point:

• For you, as business owners you're always looking for new products and different ideas for your clients. Just about every client has a back porch or patio, and regardless of its size, there's an opportunity to bring something very different to the party - an outdoor metal print. 
• As artists Performance EXT metal prints gives you the ability to display your work in a way that will leave people speechless! My metal print of Nokomis Beach at sunset has been a conversation piece with everyone who sees it.

Interest in finding out more? Just click on with image in today's post.

​​Note: Click on either image to view in the SCU Lightbox.

by Skip Cohen
​
It's "Wednesdays with Westcott," and I love how much content Joel Grimes packs into this video. He's creating two completely different portraits, each with substantial drama, and along the way sharing each step in his lighting to create the final image.

Here's a thought - if Joel can pack this much helpful "how-to" information into one video, what will his classes be like at the upcoming ClickCon show in Chicago in August? If you haven't checked out the faculty at this new conference wander over to the website. There are 50+ outstanding instructors to choose from over the 2-3 day event.  

And, not only will Joel be teaching there, but several of Westcott's Top Pros - Jen Rozenbaum, Jerry Ghionis, Clay Blackmore, Peter Hurley, Lindsay Adler, and Will Cadena are all involved. And, the team from Westcott will also be in attendance on the trade show floor. Use "ccskip" to save $50, and we're also sharing our ClickCon affiliate commission with each attendee, and Now I Lay Me Down to Sleep. ​Click for more info.

Joel never compromises on the quality of an image, and he takes you through each step as he adjusts his lighting and exposure to bring the most drama to the finished portrait. And, just like Joel, Westcott never slows down on building relationships with their audience. They believe in education and helping you raise the bar on the quality of your photographs and videos.

Last month we shared a podcast packed full with great insight and a series of images by Tamron "Chef," Lisa Langell. The Tamron Recipe series always receives a great response, and today, Lisa's back with one of her recipes for success - how to photograph hummingbirds. The fun of working with Lisa is her attention to detail, combined with her willingness to share just about everything she's learned over the years to help more photographers fine-tune their skill set.

This new guest post is loaded with good solid information, especially Lisa's observations on the importance of "re-imagining nature photography" for today's contemporary clients and the interiors of their homes.​

Lisa's hummingbird images are all captured with Tamron's 70-210mm f/4 Di VC USD lens. Just like Lisa's approach to photography, Tamron never slows down in manufacturing some of the very best optics in imaging. And, they're just as focused on helping photographers improve their skill set to help capture the very best photographs.

To find out more about this outstanding lens, click on the thumbnail to the left. The 70-210 lens is also included in Tamron's Spring Rebate program through July 6, 2019 with a $200 instant savings at authorized Tamron dealers.

Check out more of Lisa's work and her workshop schedule with a visit to her website. Just click on the banner below. While her August workshops are already sold out, with some classes, she maintains a waitlist. Make sure you sign up for her FREE newsletter, so you're always up to date on her workshops, trips, and latest information to help you become a better artist.

by Lisa Langell
​
​Creating wildlife and nature photography that works well into the interior designs of homes, offices and more is a true passion of mine.  Echoing back to my years long ago of working as a floral designer with other interior decorators to transform the indoors, I learned a great deal about people’s palates, tastes, design techniques, and decorating trends. 

Making wildlife photography something people want to hang in trendy, well-decorated and designed homes requires transforming how we perceive what constitutes “nature photography.”   We must go beyond the “rules” and restrictions long-associated with “classic” magazine and calendar-style photography.  It requires re-imagining how we photograph, process, print and display our work so that it is on-trend with the decorative and artistic look of today’s indoor environments. 

The high-key style hummingbird photography I do is just one example of re-imagining nature photography for today’s interiors.  Here is how it is done.
 
Recipe for Hummingbird High Key Setups

1 hummingbird feeder (which inevitably attracts bees and wasps, detested by hummingbirds)

3-4 speedlite flashes positioned about 18-24 inches from the bird, set to Manual, at 1/16th to 1/32nd power.
 
Zoom and aperture settings variable to achieve the light and look you need, depending on the placement of the flashes.

1 white backdrop about 24-36 inches behind the bird

1 flash positioned to illuminate white backdrop set to no higher than 1/8 power

1 camera on a tripod - Set camera to the following settings (slight adjustments made as needed):

• Focus on the hummingbird feeder and then set your camera to Manual Focus so it will not “hunt” with each shot
• Shutter Speed:  1/160th  to 1/200th second
• Aperture:  f/18 to f/25
• ISO:  100 to 200

​1 Tamron 70-210mm f/4 Di VC USD lens

1 remote trigger (I do not recommend the type that requires line-of-sight communication)

1 or more stunningly gorgeous hummingbirds
 
Directions:

• Ensure your flashes are set to communicate with each other.  Depending on the brand and model, you may need to utilize the built-in master/slave settings, wireless communication via  via a trigger, by using pocket wizards and PC Sync cords, or other methods.
• Enable your “highlight alert” (a.k.a., “blinkies”) on your camera and ensure that the flash for the backdrop is positioned in such a way as to over-expose the white backdrop. 
• As the birds come in toward the feeder, or pull back from it, trigger the shot.  The flashes being set to 1/16 to 1/32nd power are what stops the high-speed wingbeats of the bird, not your camera’s shutter.  
• This method is “part art and part science,” so you will want to explore your options with positioning the flashes and the settings used.  You may also add flowers to the shot, or replace the feeder entirely with flowers for other effects.

So, there are two ways you can save and help NILMDTS...

• Register by going through the link on my thumbnail to the right or the other links in today's post.
• Use "ccskip" to save $50 off your registration right up front.
• Then, based on the final price you pay, I get a 10% commission. Just find me at the conference any time over the days I'm there for your cash rebate - right on the spot. You'll receive 1/2 of my affiliate commission on your registration.
• The other half of my commission goes into a check to NILMDTS Immediately after the conference.

The lineup of speakers and events for this new conference is pretty amazing along with the list of vendors who are supporting it.  And, I'm doing "Midnight Madness" on the second night of the conference. I promise it'll be fast-paced, fun and loaded with some great surprises...and even a few new jokes! LOL

​See you in Chicago!

PS And just in case you haven't seen the trailer video, it's less than a minute long, but it'll give you a good idea of what's going to be happening. This conference has incredible potential to help you raise the bar on your skill set; network and give you more ideas for a strong fourth quarter of business, and then some!

Images copyright Ben Kraushaar. All rights reserved.
​Click on any image to view in the SCU Lightbox

I love this series from Tamron because they pack a lot of good content into each short video, and they always highlight just one lens. And, with this one, in particular, I love the coverage professional photographer Ben Kraushaar shares with his images of fly-fishing in Wyoming.

A few years back, our son got me into fly-fishing. I've spent hours standing in streams in Montana and Georgia, and although the nibbles have been plenty, the actual catches just the opposite. It's an amazing sport, but one that requires patience and an appreciation for simply being outdoors. But I've never been disappointed at any time fishing - it's Zen-like, incredibly peaceful, and if I could stop thinking I need to set the hook I'd find myself more successful. Like any sport it takes practice, but for me, success is in the appreciation for building my skill set.

Ben Kraushaar's tagline on his site says it all - "Benjamin Kraushaar is a scientist, photographer and storyteller of all things outdoors!" His website is just a click away. And, on this excursion, he's wearing his photographer, and storyteller hat with Tamron's 35mm F1.8 lens. He shares some great insight in this short video.

Tamron never slows down in their quest to help photographers raise the bar on the quality of their work and their images. They're manufacturing some of the finest optics in imaging!

Tamron's Spring Savings rebate program is going on right now through July 6. Stop into your Tamron dealer and check out one of the most extensive lens lines in photography!

Check out the Westcott U site and find out what all the buzz is about. With great content covering virtually every area of photography, you'll find so much material to help you become a better artist. And, their YouTube channel is chocked full  with 371 videos to help you become the very best photographer you can be. It's all just a click away on the WU logo below.​A few weeks ago, we launched "Wednesdays with Westcott!" The response has been terrific and we so appreciate your feedback. Westcott never slows down on helping photographers raise the bar on the quality of their images. They pack a lot of great content into each short video.

Joel Grimes is in the spotlight today, but besides an appreciation for some of the best lighting gear in photography, there's another common denominator between Joel and other artists featured in the "Wednesdays with Westcott" series. Joel, along with Jerry Ghionis and Peter Hurley will be teaching at the newest conference in professional photography, ClickCon on August 5-6.  And, Westcott is a partner and exhibitor along with what may well be the most extensive lineup of top-shelf vendors/manufacturers and speakers of any boutique conference this year!

One of the things I appreciate the most with every Westcott video is the way they share information with comparison shots. This allows you not only to understand more of what the featured photographer is sharing but gives you a visual benchmark demonstration.  And, put the images together with Joel's ability as an educator, and there's a great lesson or two in every one of his videos - all in under three minutes!

Images copyright Bob Coates. All rights reserved. 
Click on any image to visit Bob's NEW fine art site

It's no secret that Bob Coates and I have been good friends for a lot of years...in fact, he's one of my very best friends. The friendship grew out of the respect we share for each of our different skill sets. You've all heard the expression in regards to tennis - if you play with somebody better than you, your game will improve as well. That's the way it is hanging out with Bob, and I'm a better photographer, thanks to things I've learned from him.

Bob is one of the most diverse artists in our industry - he's an artist, educator, and writer with a background in virtually just about every specialty in photography. I'm not sure there isn't anything he hasn't photographed, and he's constantly experimenting and pushing the edge of the creative envelope.

Recently he launched his fine art website, and I wanted to share a few of his images. The French horns above is one of my favorites and proudly hangs in my office next to a picture of my Dad and me. It's perfect because my Dad played trumpet; I played French horn, and we collected antique musical instruments over the years.

Whatever your focus in photography, you've got to spend some time and think about your message. Bob's been gradually moving more and more towards an art-centric business, and I wanted to share his new fine art website, as a great example of another aspect of his business.
 
Bob's no stranger to SCU, and you'll find a lot of helpful information to build a stronger business and skill set in his past posts. And, check out his new fine art site with a click on any image in this post.

Welcome back to "Wednesdays with Westcott," a new SCU series to help you expand your creativity and raise the bar on the quality of your images.

Timing is everything! With a new episode of "Why?" airing last Friday which featured an incredible image by Jerry Ghionis using the lighting gear he designed, the Ice Light, this short video demonstrates another creative application. Jerry's vision behind the product from the beginning was a must-have portable light source that maximized creativity in virtually any imaging situation.

Even though Jerry and I have been friends for close to twenty years, I forgot the creative genius behind the camera and the way he can visualize an image and then go to work capturing what he's imagined. 

Looking a lot like Luke Skywalker's lightsaber from Starwars, it's the perfect tool to battle the challenges of boring images and push your creativity beyond the restrictions of conventional lighting and posing. As a professional photographer today you're dealing with stiff competition. It's so important to capture and create images that demonstrate why you're not like other photographers or the work they're presenting.

Thanks to Jerry and Westcott, here's a tool that needs to be with you on every assignment. And, on Westcott's YouTube channel, working together with Jerry they've created a complete series of Ice Light videos, each one loaded with content and a mini-workshop in photographic technique!

There are twelve short videos in the series, all of them utilizing the Ice Light in a different application! Check them out - you won't be disappointed.

May the force be with you!

Lisa Langell joins us today in the Tamron Kitchen. Talking to Lisa, it becomes obvious she never does anything halfway. As a contemporary artist, she loves what she's doing and especially the diversity into the fine art world. Like a great chef, she never slows down on creating her very best images with each click of the shutter. She never misses an opportunity to share her work, and she's part of an incredible team, the Tamron family. 

About the Image and the 70-210mm /F4 Di VC USD lens:  The 70-210 mm lens is one of Lisa's favorites and has enabled her to capture images, especially with hummingbirds that are different than what we usually expect to see with wildlife. Click on the banner below to find out more about this incredible lens.
 
About "Chef" Lisa: Lisa's had an incredibly diverse career starting in floral design, then psychology. She was a well-respected educational psychologist and International Consultant working in the school sector with a love for photography as a hobby since childhood. In 2010 she started her photography business but didn't go full-time as a career until 2016. 

​Lisa's also done a lot of research on flash photography with animals, especially birds. Her images aren't just about creating stunning images, but very much focused on the ethics of working with wildlife: 

"The ethics of using flash photography with animals and birds is something which I have spent considerable time researching before I comfortably employed these techniques specifically with hummingbirds. I am highly conscientious of being a good steward of our natural world and wanted to understand any impact low power flash photography may have on hummingbirds before engaging in this type of photography. The peer reviewed published literature available, although limited, suggests it does not cause harm." 

Stay tuned for Part II of Lisa's Tamron Recipe coming next Tuesday with her podcast. She's an amazing artist focused not only on her subjects but trends in fine art and her business. She's also a big fan of education, and in her hummingbird workshops, for example, every student has their own setup to maximize learning. 

Lisa's website is just a click away. And to maximize the viewing of her image above, just give it a click and view it in the SCU LightBox.

By Skip Cohen

I started "Why?" to introduce you to the movers and shakers in professional photography. Well, we're just over three years of episodes, and you're about to meet our 118th artist in the series, Cathy Anderson.

Cathy joining me on a new episode is a testimonial to a couple of different things. First, we met for the first time at ShutterFest two weeks ago. She was teaching in the same room just after my class. One of the reasons you should attend every possible workshop and conference is to meet other artists. Second, you always want to be showing your best work. Cathy had two vertical banners outside the room showing nothing but powerful images.

Since I started "Why?" we've talked very little about sports photography or working with high school seniors. While there's nothing, Cathy can't photograph, her passion is clearly in sports and meeting the mindset of her clients. She's part of the team at TPS Photography in North Carolina, and she shares so much insight with these two photographs.

There's another fun aspect to this podcast. Cathy mentions fish not being on her favorite critter list. Well, I can identify with that since I love to scuba dive but get seasick walking by a canned tuna display in the supermarket! Obviously as an adventure photographer there's nothing she won't due to support a client and get the shot, which is another quality I appreciate about her - the client always comes first.

"Why?" usually features just one backstory, but the two images were so different and brought out different skills as well. The top image is a composite, while the soccer image is right out of the can. Cathy grew up on film, and she talks about the importance of getting everything she wants in camera.

Listening to her clients and exceeding their expectations are all part of who Cathy is as an artist and photographer. She doesn't compromise on quality, and that's also a big part of why her relationship is so important with Richmond Pro Lab.

To see more of Cathy's work check out her website and Instagram posts. And, to really appreciate both images in this episode of "Why?", click on them and view them through the SCU Lightbox!

In the same way the Internet has changed the way we share photographs, technology has changed the way we communicate. The power of texting grows more and more every day, and with it your ability as a professional photographer to expand your reach with your target audience!

​Check out everything PHOTOTexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.

Whether you're a pure beginner in the business of photography or a long time veteran, ClickCon is one of the next big conferences coming up in August, and you need to be there. I regularly write about the importance of building your skill set, networking and expanding your understanding of the craft. You need to attend every conference you possibly can. The video below will give you an idea of what it's all about and all in under one minute.

​What the video doesn't share is the lineup of speakers; the forty-four vendors who are sponsors, and the timeliness of a midsummer program to help you recharge your battery. Look at the schedule for great conferences, and there's very little on the calendar between now and PPE in NYC in late October.

​The ClickCon team made custom banners for each of the speakers at this year's conference. I'm going to be doing three programs, and just to keep attendees focused - a unique follow-up Q&A marketing program online a month after the conference.

How many programs have you attended, taken notes and then never done anything different? It happens to all of us, but a follow-up online get together is going to help you stay focused on marketing and building your business.

My first program is about starting a photography business; the second is about ideas to help photographers better price their products and finally "Midnight Madness" hitting all things under the marketing umbrella.

The list below is only a partial list of speakers with an anticipated sixty on the list for August. Click on any speaker below to link to the speaker page.

It's going to be an exciting conference. Looking forward to seeing you there.

What a kick!

by Skip Cohen

​Now and then I meet a photographer, see some spectacular work and want to share it. Meet Lori Whalen, a talented artist from Plymouth, MA. As she was showing me some of the images in her portfolio, I loved the lighting on this one and since I don't share a lot of nudes, here's one of Lori's images.

We all know how lighting is the key to every portrait, but with figure studies, it's even more critical. Put a great understanding of lighting together with the elements of composition and black & white, and you've got an excellent example of Lori's skill set. Now, catch up to her for lunch, and you'll also learn about her passion for the craft.

Meeting Lori at lunch with friends yesterday, gives me an excellent sidebar topic to share as well. It's the friendships that keep this industry alive. Sure, technology, creativity, passion for the craft are all necessary ingredients, but what about the "Bobbi Lane Factor?" 

Bobbi is like the mortar that holds a whole bunch of bricks together. Just like the three degrees of Kevin Bacon game, you can probably connect a lot of people you know to Bobbi or at the very least somebody who's attended one of her classes. And that's where each of those connections can grow and flourish thanks to the common denominator we all share - a love for the industry!

We're all on a remarkable career path, and it's such a kick to meet new artists, especially when their work is stunning. Check out Lori's galleries with a click on the images in today's post. And while you're there wander into her Fine Art section. The photograph above was where looking at her work started, but from commercial to editorial to fine art, there's so much in her galleries showing a diverse skill set and her passion for the craft!