​It's Marketing Monday and while the topic might seem more appropriate for a photographer just getting started, the challenge of "analysis paralysis" hits all of us at different times, and for various reasons! New technology, keeping up with the trends in social media and consumer communication can be just as overwhelming to a veteran in business as they are to a rookie!

There's a growing, incredibly active new Facebook community following the successful launch of ClickCon in Chicago this month. The excitement combined with a perpetual state of "where-the-hell-do-I-start syndrome is definitely bogging a few of you down. In fact, after every conference, people seem to get stressed over how much they need to learn or change.

At the same time, there are a lot of confused artists who simply don't know where to start. And, instead of jumping in with both feet, they're caught in the confusion of what to do next. They procrastinate, and all the excitement of what they learned at the conference gets put in that imaginary shoebox of ideas and kicked under the bed!

It's time to put an end to analysis paralysis and take action. It's not that difficult if you follow my lead:
​

• Start by Making a List: Personally, I think every small business owner should have a whiteboard. Yeah, I know I'm challenging all the tech weenies out there who want me to put things on my computer or in my phone. Sorry, I'm a visual guy and having my "to do" list in front of me all day every day in my office is the only way I stay on course! So, however you store the information, make a list of each class you took at the conference and the key things you learned.
• Low-hanging Fruit: by definition, it's fruit that's easy to pick. By business interpretation, it's things you can quickly and easily implement. You've got to isolate short-term and long-term activities.
• Long-term Projects: Everything that's NOT low-hanging fruit is in this category. But even things you need to improve long-term have benefits. So, categorize the long-term items by their benefit to your bottom line and growth.
• Time to Get in the Groove: You're only one person, and you can't do it all at once. Start with the low-hanging fruit that's easiest for you to implement. For example, if you were in any of my programs at ClickCon, maybe it's time to update your headshot, bio or galleries. 
• Develop a Routine: I've got a specific routine I go through every day and it rarely changes. Develop a schedule so you can check email, phone messages etc. first thing and then find time EVERY day to work on your list, one item at a time.

​Here's my point this morning...stop procrastinating, because the longer you ponder on where you should start, the more you're letting the stress of change build a wall between you and your dreams!

​There is no "Success Fairy" who's going to come in the middle of the night, put a little magic under your pillow, and raise the bar on your skill set. You're the only one who can focus on what steps to take next.

"If you wait for all the lights to turn green, you'll never get started on your journey!"
Zig Ziglar

When I was asked to speak at ClickCon months ago, I suggested doing something a little different. For everyone who was in any of my programs, I'm doing a follow-up online on September 9 at 8:00 - 9:00 PM CST. How to access will be announced in the "ClickCon Social" forum on Facebook.

​And, if we need to go longer, I'll be there. My goal is to help you stay on point on things you need to do to grow your business, but I'm also going to touch on a new topic - becoming your own publicity machine. Stay tuned to the Facebook ClickCon Social group for information as we get closer.

And, if this goes well and there's interest, we'll looking at opening it up to everyone and expanding on the topic list.

It's "Mirrorless Monday," and Shiv Verma is no stranger to SCU. We've shared a lot of his images over the last few years, but there's something about the beautiful softness of this image he posted a few months back that I wanted to share today.

It's called "Echoing Curves," and it was captured with the new full-frame mirrorless, S1R and 24-105mm lens.

One of the things I love about the way Shiv shares many of his images is each photograph is a mini-lesson in technique. With this image, he added: A Benro filter holder with a 3 stop ND, a polarizer and a 3 stop soft edge grad was used for this image. The lens was at 35mm and the exposure triad: f/8, 8 sec, ISO 100.

If Shiv isn't already on your radar, he should be. Follow him and the entire US LUMIX Ambassador team. You'll find them speaking/teaching at LUMIX retailers and conventions all over the U.S.  They're one of the most diverse and creative teams in professional photography. You'll be surprised at how much great content they share.

Check out the complete S1R and LUMIX S 24-105mm lens with a click on either of the very short videos  below. 

​I'm back in Florida, and it's a typical Sunday morning. I'm up early and Sheila's still asleep, and I'm in a strange mood trying to find the words to express a particular kind of sadness. Remember, "Sunday Morning Reflections" are always off the topic of photography, and this morning I'm a long way away from marketing and business.

Friday night the phone rang and a good buddy was calling me to tell me his wife had passed away that morning. I started to tear up, but did my best to try and console him. I hung up the phone and cried, not just for the loss of a great lady, but for the pain he's going through and I'm too far away to do very much.

I hate when people post things that are personal, but this is "Reflections." So, I'm going into forbidden territory, but I'll keep it brief.

I met Bob Thompson when I joined Hasselblad in 1987. Our friendship has been one adventure after another, and his wife Cindy supported all of it. We used to laugh every time we did a scuba trip, because Cindy wouldn't let him go until he cleaned his office! She wasn't big on traveling but the two photographs I found of them were on a trip to Sweden in 1998.

There's no better caption for the photographs in this post today, than Jodi Picoult's quote I've used so often:

                                                         "This what I like about photographs.
                            They're proof that once, even if just for a heartbeat, everything was perfect."

Wishing everybody a day filled with the people most important in your life and time to appreciate them. Those eleven-second hugs are always important, but this morning when Sheila wakes up I'm going bump them up to longer. Life is just too short!

Happy Sunday everybody.

Going back twenty years ago, these letters were a lot more fun to receive via snail mail. Always from Nigeria, and if nothing else the stamps were fun to collect. The letters always went home with somebody from the office for their kids.

Well, there's simply no place we can hide. Sooner or later they find us, but at least it was in my spam folder. This morning's email below could be one of my most favorites, and certainly deserves points for creativity!

I NEVER respond, but if I was, Sheila suggested the following:

Dear Mr. Braunwalder, Mrs. Virgie Brown is correct. I died in a car accident last week. Please send her all funds that were due me!

Just keeping it light on a rainy Saturday morning in Florida. Wishing everybody a great weekend!

​Every time we think we're out of new "blue-plate" specials in the SCU kitchen, another topic comes along. This one is all thanks to questions that came up at ClickCon earlier this month from new professional photographers. It starts with developing your skillset, but then comes the biggest challenge of all - building brand awareness, or quite simply getting your name out there!

Remember why I started this series - to give you ideas to build a stronger business! Most of you are right-brain creative types with too little focus on growing your business. Many of you don't think of yourselves as small business owners. Even if you're working for another studio, imaging is a career choice that lends itself to freelance assignments, and you're ALWAYS building your brand.

These days, it's not who YOU know, but WHO knows you! So, I've put together a list of ideas to help you get recognized.

• Community Involvement: People like buying products/services from companies they perceive as giving back. What's great about being involved in your community is it can start at any time, regardless of whether or not you're officially open for business as a photographer. And it doesn't have to include a camera in your hands. This is about giving back and can be as simple as working with the Booster Club at the high school, filling ketchup and mustard bottles at the Friday night games!
• Own Your Zip Code: Draw a circle around where you're based and start knocking on doors! Introduce yourself to the other businesses in the community...and IT DOESN'T MATTER WHAT YOUR SPECIALTY IS! My favorite example is a wedding photographer walking into a real estate office. Once you've introduced yourself, all you need to say is, "My specialty is wedding photography, but I've got an incredible network. If you ever need any help with anything photo-related, give me a call. If I can't help you directly, I'm sure I know somebody who can." 
• Use Your Blog: Your website is about what you sell, and your blog is about what's in your heart. Post at least twice a week, same days, same times. Share stories/ideas relatable to your readership. Remember you're building a community.
• Teach a Class: Just about all of you, unless you started yesterday, have enough expertise to help the community raise the bar on better photographs, even if they're only shooting with a cell phone. Share tips on composition, lighting, fill flash, posing, exposure, and storytelling. For most of you, your target audience is "Mom," so help make her a better photographer. Whether it's a program through a community center or a youth group at your church, share your knowledge.
• Partnerships: You don't have to fly solo all the time! Look for opportunities to cross-promote with other vendors. A postcard mailer, for example, with two other partners, brings your cost down to a third. Best of all, all three partners become ambassadors for each other.
• Social Media: In the portrait/social categories of photography that means being primarily involved on Facebook, Instagram, and Pinterest. But remember, there are no erasers on the Internet. Stay relevant to your audience. Don't engage trolls! And stay focused on your passion for people and your art. You know how to hold focus on your subjects with your camera - so hold focus on the needs of your audience.
• Show Your Work: Years ago, Bambi Cantrell had a display of her images in a local Starbucks. Helen Yancy, a past president of PPA started out showing her work in a local diner. Offer to decorate your doctor's office. Think about it - almost every doctor's office is the same - BORING! Let's get some good photographs on the wall, and all you're asking is to leave a stack of your business cards on the magazine table.
• Send out Press Releases: Doing a press release is a topic all it's own. Remember though, if you don't put the word out about things you're working on, nobody else well. P.T.Barnum wrote: "Without publicity, a terrible thing happens...NOTHING!" Here's an old post and it's a little outdated, but it's worth your time to read. You'll get the idea if you need a little more help.
• Put Together a Networking Luncheon: It's an incredibly easy concept: find a restaurant in town that has a private or semi-private room. Keep it simple and casual in a diner kind of environment. Invite vendors who are targeting the same audience. For example, a wedding photographer would want to invite florists, bridal salons, band promoters, tux shops, limo companies, caterers, bakers, wedding planners, travel agents, makeup artists, etc. You're all getting together to talk about the business, trends, and anything that comes up. Imagine the power of being a photographer, and sitting in between a florist and a bridal salon owner. You're not selling anything but your personality and building relationships.
• Career Day at ANY School: If we've learned nothing else from the toy manufacturers - the way to get to Mom and Dad is through their kids. Every school needs help on special programming. Offer to do a career day presentation and talk about what it's like being a photographer, but bring samples of cool products with you. Don't be boring and just talk - show photographs, special techniques, and things they can do with their cell phones! 
• Build a Community Calendar: Everyone is always looking for new blog content. So, keep a calendar on your blog of upcoming community events, especially non-profit fundraisers. And with each event you personally attend, share the story with a paragraph or two and photographs. It's a great way to build up your reputation as a supporter of the community and be more recognized.
• Join Community Groups: From PPA affiliates to photography guilds to organizations like Kiwanis, Exchange Club, Rotary, and business networking groups, be involved. You're building a network of relationships!

Too many of you think there's nothing you can do to build your brand until you're open for business. Relationship building is your strongest marketing tool - so, set up time every week to be building your foundation of awareness -  beyond your skill set.

Tony Corbell, one of the most recognized photographers in the industry once told a story about when he first got started. "I might not have been the best photographer in town, but I was determined to be the nicest!" Tony's never strayed from that practice!

It's Throwback Thursday, and I'm having fun with a couple of throwbacks, starting with one that takes us back to line art versus photography, and a few additional fun elements. 

First, the actual watch in the top left was my grandfather's. He died of ALS a couple of years before my parents were married, but I'm named after him and cherish his watch. Almost fifty years later, to the day, Don Blair's wife Donna died of ALS as well. And, I'm not sure there's been very much progress in beating this disease today.

Second, you can find anything on the Internet. A few years back I went hunting on eBay until I found somebody who had the Gruen ad for the watch from 1927. I think I spent ten dollars for the page.

I know it's hard to read, but take a look at the copy and think about how a watch is advertised today, along with the pricing. I love the way the ad kicks off: "Wisely, for the graduation gift you will select a good watch. This has always been the favored gift for graduation." Then, there's the push about what's hot and what's not: "For young men, the trend is decidedly away from the round watch."

I have the watch and ad framed in a shadow box on the wall in my office.  Unlike most of today's watches that will more than likely not be running 90+ years from now, the watch still keeps perfect time!
 
"The Gruen Watch Company was formerly one of the largest watch manufacturers in the United States. It was in business from about 1894 to 1958 and was based in Cincinnati, Ohio. It was founded in 1908 by German-born watchmaker Dietrich Grün, who changed the spelling of his name to "Gruen" because the letter ü does not exist in English."  From Wikipedia

Since the ad was a graduation theme, I went looking through an old album and found my Dad's high school senior shot. Hand-colored thanks to Olan Mills in Springfield, Ohio! It would have been around 1940. I wonder if he got a watch for graduation?

Between the ad and my Dad's portrait, it's a fun look back, and a testimonial to the fact that most of the time you can find anything you want on the Internet!

​Happy Throwback Thursday!

It's "Wednesdays with Westcott," and it's a kick to share this video featuring a long-time friend, Hernan Rodriguez. We met years ago at WPPI. Over the years Hernan's work was shared many times in Rangefinder Magazine, and he's no stranger to SCU with a lot of great videos and posts. As I've written so many times in the past, the best thing about this industry has nothing to do with photography, but the friendships that come out of everyone's love for the craft.

I so appreciate the way Westcott and Hernan have put this short video together, as he takes you through a one, two, and three-light setup. Pay attention to all the tips he shares along the way. There's a lot of good reliable how-to content in this video. I grabbed two screenshots to show in this post, but Hernan takes the time to share what he's doing and why each step of the way.

Looking for more stunning portraiture? Check out Hernan's website!

​Hernan is working with Solix lighting - for more information click on either thumbnail below to link to the Westcott website for these products...and remember, 10% of anything you buy from Westcott when going through the SCU gateway supports one of the industry's most respected nonprofits, Now I Lay Me Down To Sleep.

Regardless of your photographic specialty, Westcott not only manufactures great lighting gear, but they also build inspiration! It's all FREE at WestcottU with a click of your mouse on the banner above. And, don't forget their YouTube channel, also jam-packed with great content to help you become a better artist!

​Last week I taught four different presentations at ClickCon in Chicago, including a three-hour evening program called "Midnight Madness." The Heart of ClickCon planning committee put together an outstanding schedule of classes, one of which has never been done before.

They put together a day of workshops before the conference kicked off, for the models, stylists and makeup artists. They're always behind the scenes and so important to a successful photography conference. At the same time, each one of them is a small business owner and need the kind of help each of you need as photographers.

Between all the photographers who were new to the business and the models/makeup artists, there were a lot of people I met who were on the edge of being frustrated because they "haven't made it yet." That's what got me thinking about today's quote.

Here are a couple of the most important things I've learned in my career: The definition of success is a moving target, and you NEVER give up on your dreams. 

Success: My definition of success today is all about loving what I'm doing. Waking up with a smile on my face, excited about the day ahead has priority over everything else in terms of business. That definition has also changed over the years. The younger I was, the more important my income was. But that doesn't change how much I wish I'd realized how important good old happiness was. I would never have changed my goals, just the path I might have been on at times.

Dreams: Another quote I found says it all. While it might seem easy for me to say as the old guy here, I have plenty of dreams still left in my stash. We're all work in progress, and I'm no exception. I never lose focus on my dreams - just change the routing of my journey when it's necessary. 

If you don't build your dream, someone else will hire to you to help them build theirs.
Tony Gaskins Jr.

​The key to staying focused on your dreams is a combination of listening to your heart and surrounding yourself with positive people. Listen to everybody's advice when it comes your way, but then give your heart the final vote. Living your dream is an investment of time and patience, but at the same time, you have to recognize your growth.

So, for those of you frustrated because you haven't "made it yet," look back a year ago and recognize how far you've come! As small business owners, regardless of whether you're a photographer or not, you can't create things that tug at people's heartstrings if your own heart isn't in the game!

by Skip Cohen

This is our eighth featured "chef" in the Tamron Recipes series. Each one has captured not only Tamron's outstanding optical quality but the passion of each featured guest. A big part of the fun of these images and podcasts has been the insight each artist has brought to the conversation. 
 
I've shared this quote before, but it's so applicable to everybody we've worked with: "If you love what you do, you'll never work a day in your life!"  Each artist is wholly dedicated to storytelling, not only through their images but their online and educational presence when teaching. And with everything they share, Tamron is playing a pivotal role.

With every Tamron Recipes post, we always share a quote about the recipe for success, but today's recipe is from a "chef" who's a remarkable storyteller. His success is in part due to his exceptional skills telling stories, combined with his passion for people and exploring.  ​

​We're jumping into the Tamron Kitchen today with "Chef" Charley Voorhis. Charley is no stranger to the SCU blog. We've shared several of his Tamron videos over the years, but until recently we had never physically met. Our friendship has been a testimonial to social media, combined with a phone call here and there. 

Reading the quote above by Jay Acunzo, I couldn't help but think about Charley's passion for telling a story. We recently met for the first time in his program at ClickCon in Chicago. Sitting in his class, I had a chance to watch him teach, and without question his love for capturing great imagery and then telling the story shines through. 

About "Chef" Charley: I want to share the start of Charley's bio on his about page because he describes his love for storytelling far better than I ever could.  

There is nothing like a good story, honestly told, to unite people across town, or across the globe. I'm also a passionate explorer. I think of it as my job to get inspired by stories in unlikely places, uncovering details, and moving past simple stereotypes. Everybody has something great inside of them if you listen carefully. 

​Part II of Charley's recipe series is coming next Tuesday with a terrific and insightful podcast. We'll be talking a lot about his career in imaging and his passion for telling a story. His website is just a click away. ​

About the SP 15-30mm, SP 24-70mm and SP 150-600mm lenses, and the video:  Click on the banners below to find out more about these three outstanding members of Tamron's family. And, until September 1, 2019, the SP15-30mm and SP 150-600mm are both on the Summer Savings promotional program.
 
The video was created for the Adventure Travel Trade Association and filmed during AdventureWeek Peru. Watching the video, you'll notice how well Charley's skill set matches what they wanted to say about Ancash, Peru: 

​See hiking through Huascaran National Park, which is home to 300 lagoons, the stunning snow-capped Alpamayo mountain, and notable wildlife including the north andean deer, and andean condor, all of which are endangered. Feel the silence while gazing at 6,000 meter glaciated peaks. Whether embarking on a multi-day trek through the Cordillera Blanca, biking along the rough mountain trails, or kayaking on Laguna Llanganuco, Ancash’s vast, natural landscape is ready for adventurous exploration. 

I've written a lot about the LUMIX G9 since first using it on our Santa Fe trip this summer. Well, there's little that beats a community car show when it comes to demonstrating both the passion of the "artists," combined with the technology Panasonic has put into the LUMIX line.

All of the images I'm sharing this morning are right out of the can - no manipulation whatsoever, outside of cropping on the '58 Edsel image on the right. My favorite lens lately is the LUMIX 14-140mm F3.5-5.6, which gives me a lot of flexibility.

The car show is strictly an event in my hometown in Ohio. It happens throughout the summer. Every Friday night the local car enthusiasts meet in the town square to show off their favorites.

I laughed with the owner of the 1937 Packard, whose hood ornament kicks off today's post. I have more pictures of his car over the last five years than I do of Sheila! I first saw the car in 2014 and was traveling with a LUMIX GH3. He spent years rebuilding it, but it's the perfect demonstration of the passion everyone needs for just everything you create. 

The love for rebuilding a car, as sappy as it might sounds, compares with the focus so many of you have when you're storytelling. Think about what you feel when building an album or creating an experience for a client that's more than just a portrait sitting. 

One of the things I enjoy most about a car show like this is the mix of vehicles. From more contemporary restorations like the engine of a Ford from the 60's to the '56 Chevy below, there's no shortage of detail, workmanship or pride! And, no matter what I chose to capture, the 14-140mm gave me the coverage I wanted.

Click on either thumbnail below for more information about the new G9 and 14-140mm lens.

​It's definitely not a typical Sunday morning, especially when I'm not even in my own house! But nonetheless, it's one of my favorite topics - friendships.

Following ClickCon, since we were already in the midwest, we took a few days and stopped in Ohio before heading home. Over the years, I've written a lot about the importance of good friends. As I've gotten older, I've realized that while you can't turn back the clock on aging, laughter is the contemporary version of the fountain of youth.

Hanging out with good friends brings out the best in everything, and that's what happens every time Sheila and I are together with our friends "Hoss" and Melissa. And there's something else that happens, but ONLY with the best of friends.  You do things you wouldn't normally do alone - like going back to "climb the mountain" a second time with an Arby's BIG MOUNTAIN sandwich.

Hoss hadn't experienced the joy of a ten-dollar sandwich from Arby's loaded with just about everything they sell. It's one of the holy grails of fast food, and fortunately, he was willing to split it with me. This time I found an Arby's with staff that knew what it was, (it's on page 3 of their secret menu) and he suggested we order it heated. You'll never see it featured on the food channel, but the memory of ordering one deserves to be.

That brings me right to the point. We all live busy lives. Too often we forget to take time out with friends. Business and the stress of maintaining balance in life clouds over our priorities. We don't take the time to savor the most important reason for working hard - enjoying time NOT working!

This trip has been jam-packed with a focus on friends, both old ones and new ones we met in Chicago last week. And, best of all, social media and good old phone service give us all a chance to stay connected. Life is about making memories. As photographers, you've got the ability to help people never forget a special moment - just don't forget to capture them for your own archives.

Wishing everybody a terrific Sunday and one filled with laughter and a deep appreciation for everybody who makes your life richer. Go for those eleven-second therapeutic hugs with those friends and family closest to you. Those special relationships are the mortar that holds your "foundation" together!

Happy Sunday!

It's Marketing Monday! I'm using the new ClickCon conference as an example of why photographers need to attend every possible convention they can - INSPIRATION and NETWORKING!

INSPIRATION: I rarely, if ever, catch the keynote presentations. However, over the last few months, I've shared several posts thanks to a new buddy, Kevin Kuster. He was the 7:00 am kick-off speaker, and after a long day of travel yesterday, I was considering sleeping in! Well, I'm so glad I made it to his program. While my shot of the room at the very start of his program looks like there are a few empty seats, it was packed about fifteen minutes later. 

What I love most and I think the crowd felt the same way, was how open Kevin was in talking about his career and then his life-changing involvement in Watts of Love. Kevin's presentation was so relatable as he talked about burning out and not even owning a camera when his son was born. We're all on our own personal journey, but Kevin reminded everybody of the importance of my favorite quote, "To thine own self be true."

As he progressed through the milestones in his work with Watts of Love, each slide was packed with a reminder of so many things we all take for granted. As part of this year's ClickCon event, giving back is a theme with the Watts of Love Silent Auction and an opportunity for everybody to give back and help provide light to the 1.8 billion people in the world who live in darkness the minute the sun goes down.

And under the umbrella of "inspiration," were Kevin's images. Each image was a reminder of how photography can help change the world. Kevin's the ultimate storyteller, reminding all of us of the power of a photograph or video.

NETWORKING: Last night, I had dinner with the Panasonic LUMIX team. In just the walk to the ballroom where Kevin was speaking, I caught up to dozens of photographers and people I've met at other conferences. I wrote about the importance of catching up to old friends and making new ones in yesterday's Sunday Morning Reflections. 

Great energy is contagious! And the air is filled with a lot of enthusiasm, excitement and a never-ending stream of reminders of just how special this industry is. There's a common theme of working together and it's amazing.

Yesterday I did a one-hour presentation on business and marketing to a room of models and makeup artists. It was an all-day event for this important group of support people who are behind the scenes at virtually every photographic convention. This morning at 10:00 I'm doing a presentation for new photographers on how to get their business off the ground. And I've got two more programs tomorrow, including "Midnight Madness" from 9:00 - midnight. All along the way, I'm going to be meeting new photographers and learning. Education, even as a presenter is a two-way process. I find I often learn just as much from the attendees as I hope to share with them

And that brings me full-circle. Your growth as an artist, business owner, and for that matter, a human being is dependent on interaction with other people. If you're looking to grow in virtually any capacity, you've got to hit the road and attend every possible conference and workshop you can work into your schedule!

It's anything but a typical Sunday morning, as I get ready to head to Chicago for the ClickCon conference. I've got four different programs I'm doing, and my head is filled with PowerPoint slides! And while usually, I'm entirely off the topics of business and marketing in photography, this morning not so much.

I've written about the anticipation before a conference easily a hundred times since my first blog post in 2009. Sheila calls it my "show mode." She recognizes the lights are on, but nobody's home look on my face that comes and goes for the last week before I hit the road. But it's the energy of anticipation that's one of the sweetest reasons I love this industry - catching up to old friends and making new ones!

Technically we refer to it as building your network, but it's so much more. I've always loved conferences and workshops. In my Hasselblad days, I remember my buddy Tony Corbell saying once, "Skip's wound a little tight!" LOL - I still laugh at things Jim Morton used to do to try and keep me involved, but at the same time out of his hair when it came to getting the Hasselblad booth set up.

Here's the point - attending every conference, convention, and workshop you can keeps you connected. To say it's essential to build your network suggests it's a motivation to build a stronger business presence. The truth is, it's important to build your heart! As I've written in the past, you can't create images that tug at people's heartstrings if your own heart isn't in it. Well, building relationships with other people who share one of your passions reinforces the importance of the journey we're all on.

Yeah, I know, it sounds pretty lofty, but we're all traveling on a similar journey. It's a sense of community, passion for the craft, love for people, and the ability to capture memories. The key to success, in any business, is about building relationships - not only reinforcing the older ones but planting the seeds for new ones.

I don't make a living as a photographer - my first love is on the marketing and business side, but I'll match my passion for having a camera in my hands with anybody. Knowing that over the next few days I'm going to spend time with a couple of thousand people with the same love for imaging creates an amazing boost of energy. It's the reason for this stupid "What-me-worry?" Alfred E. Neuman look on my face this morning.

So, if you're in the Chicago area, come join the craziness this week. And if you're not heading that way - look at your calendar and check out the dates for future conventions and workshops. Go to as many as you possibly can and as your circle of friends grows, and you establish more relationships in this industry you'll recognize what I'm feeling this morning - nothing beats the anticipation of being with friends.

Wishing everybody a terrific day ahead. As always go for those eleven-second hugs with people you love and appreciate the path you've chosen for a career. If you're doing something in photography, there's no industry like it!

​Happy Sunday!

​by Skip Cohen

​I started this series to remind you about things you need to do to build a stronger business. Today, I want to use the SCU Diner for a Fast Food Friday post that's directly related to the investment many of you are making in ClickCon, which kicks off on Monday morning.

But here's the fun of a "blue-plate" special like this - just about everything applies to any conference or workshop you attend. Time is your most valuable commodity, and you'll never have enough of it! Don't waste it by flying by the seat of your pants without a game plan.

In scuba, there's a great expression - "Plan your dive. Dive your plan." While things on any schedule can change, the more prepared you are for each convention/workshop you attend, the more you're going to get out of it!

Most important of all, conventions and workshops fall under the description of work hard - play hard! If you're not having fun with your education, networking, and growing as an artist, then you're doing something wrong. 

So, for those of you joining some of the best manufacturers and vendors in imaging, the ClickCon team, the sixty-three additional instructors and me next week - safe travels and see you in Chicago. Have fun - What a kick this is going to be!

​Two weeks ago, I shared tips about ClickCon and getting ready for a conference. Many of you will be heading to Chicago on Sunday. So, it seems to make sense to hit the list again, but I've added twelve more suggestions to get the most out of each class and workshop. And while ClickCon is the focus, almost everything on the list applies to any conference or workshop you attend.

• Think through the main gear you want to bring. While packing everything you own means security, it also means an aching back at the end of each day. I know it's hard but stay within the reality of what you feel you'll mostly be shooting. That typically means three lenses, a camera body, backup body and an OCF light source. 
• If you're driving to the conference, remember NEVER to leave gear in your car!
• However, you're getting there, check to make sure your gear is insured. Many of you think it's covered under your home policy and typically it's NOT!
• Forget fashion, wear comfortable shoes.
• Go back and review every email you've gotten from the ClickCon team, so you know where you're going. 
• "Out of Office" reply - if you use one, set it up. I like to set it up letting people know I'm gone, but I check email several times a day regardless. However, if somebody is used to a quick response, my out of office message at least explains why there might be a short delay.​
• You can't always trust the weather report, but pay attention and dress accordingly. You should do this whenever you go to any conference. Here's the report for Chicago as of this morning.

by Skip Cohen

​The year is 2003 and WPPI's lineup was one of the best in the industry. What's amazing is how it kept growing and hit over 15,000 in 2009. By 2004 we'd outgrown Bally's and expanded into the Paris Hotel. And, while the market has changed a lot over the last ten years, it's still a key event in the industry and continues to focus on education.

The fun of Throwback Thursday is the walk down Memory Lane while looking through the rearview mirror. My experience in the seven years I was president of Rangefinder Publishing and WPPI brought some of the most exceptional people in the industry into my life, most of them still people I talk to regularly. Sadly, a few of them have passed away, but what an incredible legacy they gave us!

If you haven't taken the time to look back today, stop what you're doing and take five. Indeed, you can never go back, but it's always fun to see how far you've come. I've used this quote so many times in the past from author Jody Picoult:

When I started this series, it was out of the frustration of nobody knowing who Mary Ellen Mark was in a class I was teaching. That moment of frustration kicked off a project that's become near and dear to what I share each week. In the process of introducing you to some of the most creative and respected artists in contemporary imaging, I've found some unique photographs that tug on my own heartstrings.

Chris Corradino is in the "Why?" spotlight today with a spectacular image from Yosemite. Chris is an artist, writer, educator, and even though we don't catch up that often, a great friend. We see each other once a year at a convention somewhere on the planet, usually New York, but more regularly connect through social media.

Earlier this week he featured the image above in his newsletter, and besides me loving the photograph, it brought back so many memories. In the '90s, on behalf of Hasselblad, I bought Ansel Adams' Cadillac from the Center for Creative Photography. Virginia Adams, Ansel's widow, had donated it to the Center to help raise money for the visiting scholar fund at the University of Arizona. I bought it and then sold it, raising $12,000 for charity, Photographers + Friends United Against AIDS.

But the memories that tug at my heartstrings the most are when my buddy Terry Deglau and I took the car into Yosemite for three days. It was June, just after what used to be called PhotoWest, PPE's sister show. The car had been on exhibit, and the minute the show was over we hit the road; drove it to Yosemite with a case of Kodak film in the trunk and at least $50,000 of Hasselblad gear. We spent three days photographing all over the park.

Chris is no stranger to SCU, and a few years back wrote a great guest post. Check out more of his work with a click on his image above, and you'll link directly to his website. 

How we communicate is continually changing. As a result, your ability to reach your target customers is also changing. The power of texting is growing more and more every day, and with it, your ability as a professional photographer to build relationships with more potential customers, your current base of clients and increase revenue. 

​Check out everything PHOTOTexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales, and expand your reach.

​While I know most of you aren't videographers, I also know the lines are getting thinner and thinner between the specialties in imaging. So often, as photographers, you're in situations where you're expected to be the expert on imaging, regardless of what your core skill set or specialty might be.

Well, it's "Wednesdays with Westcott," and I love the way Caleb Wojcik teaches. The video is only four minutes, but he's going to take you through a mini-workshop on lighting - all while inside a food truck, with minimal room! 

I'm reminded of a segment of education in still photography that David Ziser used to teach called "Big Church Little Church," and David talked about understanding your lenses. Shooting with the right lens changed the perspective on the size of the church.  Caleb's presentation below takes you through the importance of lighting the right way for video and all while crammed into a tiny space.

Watch this short video, and you'll see how effective he is in controlling only the light he wants to create the final video. Again, while I know most of you aren't filmmakers, you need to step out of your comfort zone.  You need to understand and explore how to maximize the quality of everything you shoot.

Westcott never slows down in their support for the imaging community, in both photography and video training and products. They're helping artists raise the bar on their skill set and quality of their presentations.  And, whenever you need a little inspiration to get you through the day, check out WestcottU. Just click on their banner below.

Don't forget - 10% of everything you purchase through the gateway below to Westcott goes to one of the industry's most recognized non-profits, Now I Lay Me Down to Sleep.

By Chamira Young

There's nothing like upgrading a lens and seeing how it can revolutionize your work. I recall the first time I decided to do my first lens upgrade years ago, and couldn't believe I hadn't done it sooner! The quality of my work instantly skyrocketed, especially as I tested and became familiar with my new equipment.

Speaking of testing and becoming familiar with new glass, today's post is going to demonstrate how versatile and fun Tamron's SP 15-30mm F/2.8 lens is. A great piece of glass is a powerful asset to any photographer's repertoire, and when it comes to high quality glass, Tamron walks the walk. I decided to embark on a journey to see how flexible this lens could be while still maintaining high-level quality. Spoiler alert: I was not disappointed in the least! From up close portraits to panoramic shots, this lens is great for a variety of situations.

​Nature

Next, I couldn't resist heading down to my favorite local park, hopping on my kick scooter, and grabbing some fun nature shots. ​I absolutely love the level of both foreground to background sharpness the lens was able to capture.
​

Panoramas

Finally, I wanted to really push the envelope in terms of how large of an object I could capture, so grabbing a shot of a local freighter crawling by was the logical decision. This behemoth felt like it was practically on top of me, and yet the lens allowed me to capture it in its entirety. As for the bridge behind it, I managed to capture a solid chunk of the structure.