by Skip Cohen

Wandering through old files in Dropbox last week, I found 39 episodes of the GoingPro podcasts. This episode on branding might be 16 years old, but there's almost no spoilage in the information we talked about. Airing on April 15, 2010, Scott and I shared tip after tip that are so applicable today.

Think about your "reach" - Today, social media has given all of us a level of power that only small newspapers had just a few years ago. Building your brand is more than your name or logo - it's everything that goes into building your reputation.

I know you have so many podcasts and educators to choose from, but listening to this podcast myself a few minutes ago, there are so many useful ideas in this episode. We're in the "slow season," which is only a reference to incoming revenue, NOT to things you should be doing to lay a solid foundation for your business in the year ahead.

And to my good buddy Scott...what a kick to listen to this podcast. Sure do appreciate our friendship, your support, and everything I've learned over the years hanging out with you!

by Skip Cohen

In 2011, my good buddy, Scott Bourne, and I published Going Pro: How to make the leap from aspiring to professional photographer. Fifteen years later, it's still considered one of the best books on the topic.

A year before the book's release, we launched what became of one of the most popular podcasts in imaging.
We did over 70 podcasts together, all of which covered the challenges of being a professional photographer and small-business owner.

Recently, after receiving a Dropbox notification that I needed to add more storage, I reviewed the files taking up all the space and discovered recordings from the GoingPro podcast. There are 39 podcasts in total, and I'm sharing the first podcast from the series, released April 10, 2010.

Whether you're new to the industry or a seasoned veteran, there's virtually no spoilage in the information and advice we shared. There's no "use by" date, especially in today's world, where so many businesses have overlooked the importance of connecting with their target audience.

"Stop Marketing, Start Engaging" is the subtitle of Scott Stratten's 2012 book, Unmarketing. No statement could be more appropriate today in building brand awareness and a reputation in your community. Success is about building relationships, not just providing a product or service.

I listened to this podcast before I posted it, and there's so much relevant information we shared. The recording isn't just about helpful ideas for a successful business, but a testimonial to an incredible friendship that's still alive and well. He and I might be a whole lot older today, but that doesn't change the passion we have for business, the industry and helping photographers build a stronger presence.

Hope you enjoy listening to the podcast as much as I did this morning! Please note: The links mentioned at the end are no longer active. However, that doesn't change the value of the information we're sharing.

by Skip Cohen

Dave DeBaeremaeker joins me in this new episode of "Why?" This series is all about introducing you to some of the most creative and respected artists in photography. 

The process usually starts with a phone call and me asking the featured photographer to pick one of their favorite images to later talk about. The common denominator that often comes up is the response, "That's like asking me which of my kids I love the most!" It's not an easy assignment.

Dave chose one of the first images he created, where he built everything on the set himself. Except for Kermit, Dave built it all from scratch. He shares a lot of helpful detail in the short podcast about how he built the components. It's one of Dave's attributes that I appreciate the most; his willingness to share his "secrets." With Dave, there aren't any!

He describes his new book as a collection of everything he's learned about photographing miniatures. There are so few resources available...until now.

Dave needs to be on your radar, regardless of your specialty in imaging. Dave's attention to detail, lighting, and composition is remarkable, and you might pick up ideas to raise the bar on your technique in other genres besides toy photography.

Dave's website is just a click away, as well as his YouTube channel. You'll also see him sharing ideas on how he uses his Platypod gear in the Official Platypod Users Group on Facebook!

by Skip Cohen

Kenna Klosterman joins us this month in the Tamron Kitchen. She's our first "chef" with a specialty cuisine of travel photography. We're going to drill down more on the comparison to fine dining expanding to the art of storytelling. 

So many people think travel photography is about beautiful postcard images that enhance the memory of your last vacation or a possible future destination. But with Kenna's background in cultural anthropology, she's all about capturing the culture in her travels. She's the ultimate storyteller. Her images are through the eyes of a street photographer and artist. Her photographs tell the story of a culture in a day-in-the-life of the people she's surrounded by, going beyond just great images.

Shooting with the Tamron SP 24-70mm F/2.8 Di VC USD G2 lens, I wanted to share more than just one or two images in this episode. Kenna was in Cuba for the top and bottom photos and Bali for the middle. But the common denominator in all three is the slice of life, the culture, and the people she captured.

Kenna's a travel and documentary photographer, global and retreat leader, podcaster, educator, and international MC. She's also co-founder of Peace in Travel. But there's one other important hat she wears - she's a mindfulness guide, which is a key ingredient to the success of everything she does, including each retreat into exploring different cultures.

​Kenna needs to be on your radar. She's one of the most diverse artists in our industry. Click on any of Kenna's three images in this post to visit her website. You should also follow her on Instagram, Facebook and Twitter. And check out her CreativeLive podcast" We Are Photographers as 120+ artists and members of our industry share the scene from behind the lens and their lives. ​

In the short podcast, Kenna mentioned taking the Tamron 28-75 G2 lens for a test drive, sponsored by Tamron Japan. I can't think of a better way to get to know a fine chef from the Tamron Kitchen, than to watch her "cook." I love these videos because they pack so much information into just a couple of minutes!

Along with making sure Kenna is on your radar - don't forget Tamron. They're manufacturing some of the finest optics in imaging, and their new Spring Sale just launched. Plus, they never slow down on helping artists raise the bar on the quality of their work. Education is a major focus at Tamron - check out all the programs they have scheduled, throughout North America.

A business without a path to profit isn't a business - it's a hobby! 
Jason Fried

by Skip Cohen

It's Marketing Monday and the end of January. Your ideas for building your brand and marketing in your community should already be in full swing, but there's one topic nobody ever talks about enough - PRICING!

But for today's episode of Brain Dump - I want to hit on your costs. Most photographers only know if they made money for the year once they do their taxes! And while it's sad to be in that position, I get it; you're right-brain artists, not left-brain accountants. However, the point of left-brain and right-brain analysis is to recognize that you need support from both to build your business.

Where so many artists miss the correct numbers is not looking at ALL their costs. Today's short podcast hits on the list of most things you need to consider to accurately get to price points for your products and services that get you beyond eating macaroni and cheese every night!

by Skip Cohen

​We're ramping up to the peak in seasonality for the 2022 holiday season. So getting your name out in the community should be at the very top of your "to-do" list. It's an ongoing process, but even more critical this time of year. 

You want top-of-mind awareness: whenever somebody thinks about photography, you want them to think of you. Now, combine that awareness with the increased importance of family that's a spinoff of the pandemic. I'm not sure there's ever been a time when family portraiture was more in demand or needed than today!

What good is working to create the finest images of your life if nobody knows who you are?

by Skip Cohen
 
We're coming up to the true seasonality of the year, and with all the challenges in the world, from the pandemic to natural disasters like last week's hurricane and then the politics we all deal with; NOW is the time to make sure your network is solid,
 
You need to pay attention to its care and feeding – just like a house plant that needs to be watered and fed now and then. Well, your network is no different.

Building relationships is your greatest marketing tool! And as Scott Stratten said years ago, in his book "UnMarketing," stop marketing and start engaging!
 
"Sound Advice" is about helping you build a more substantial business this holiday season. I've got one goal - let's make this one of your best years ever!

by Skip Cohen

Eight to nine years ago, Photofocus and Skip Cohen University launched the "Mind Your Own Business" podcast. That's over one hundred episodes with some of photography's most respected artists and educators.

In this last episode, my good friend and co-host, Chamira Young, and I wandered down Memory Lane and talked about some of our guests and the lessons we learned. Unfortunately, we couldn't cover everyone, but that doesn't change the appreciation for each guest who joined us on the podcast.

A BIG thanks to all our listeners and followers, Chamira for so often making me sound better than I deserved, and the team at Photofocus who made the podcast a reality. As for what I'm going to jump on next? No idea, but that's the fun of still not knowing what I want to be when I grow up. 

What an incredible ride it's been!

People don't care how much you know, until they know how much you care!
​Theodoor Roosevelt

by Skip Cohen
 
Your website is about what you sell, but your blog is about what's in your heart. And part of what should be in your heart is reminding people what you do for a living. This is your opportunity to be helpful while at the same time build your reputation as an imaging artist.

I wanted to do a brain dump of ideas for blog content, and here it is today. So whether you're doing a formal blog regularly or using your Facebook page with posts relevant to your readership, here are a few dozen ideas for content, including Community Profiles. Profile stories are one of my favorites and a great way to get your community involved in your blog. 

The whole idea behind "Sound Advice" is to help you focus on making 2022's seasonality the best ever! There are so many opportunities this year to increase revenue - but it all starts with you getting the message out to the community and your readers.

Remember, you snooze you lose. Stop procrastinating and take advantage of all the opportunities available to get your target audience thinking about your skill set this holiday season!​

by Skip Cohen

I started this series to remind you about all the different building blocks you need to help make 2022's seasonality the best ever! I'm keeping these short podcasts under ten minutes and as jam-packed with ideas as I can make them.

So, it's Marketing Monday and the perfect time to talk about your blog. Things might be changing in social media a lot, but a good blog is still an essential part of the foundation you want to have to keep building your brand and business.
 
Your website is about what you sell, but your blog is about what's in your heart. It's your opportunity to show how much you love the craft, be helpful and right now, give Mom ideas for this holiday season.

See you next episode!

by Skip Cohen

I started these short podcasts to help you with the building blocks you need to make this year's seasonality the best ever! And while I know that's a pretty tall order - it's possible for everybody, but you've got to be in the right frame of mind and be confident in your skills and marketing.

Today's topic is a little different for a Marketing Monday post, but so relevant these days. Let's get rid of all the negative people in your life. Let's keep those "Negators" on the sideline where they belong and simply shut them off. They're not allowed to interrupt your thoughts or your passion for the craft.

And if you're stuck and need a little support, or even a quick review of your website, I'm a great sounding board - you know where to find me and I'm happy to help.

by Skip Cohen

The whole idea behind Sound Advice is to give you ideas to build a more substantial business - so let's talk about fine-tuning your website with some easy-to-do fixes. In another couple of months, Internet traffic will explode as more people start doing their holiday shopping. In the same way, you have favorite stores you like to shop in; you want your website real estate to represent you with the best possible experience. 

No single blog post could cover it all, but today's post will give a few ideas to at least keep people looking rather than moving on to another photographer. ​ 

by Skip Cohen

Sound Advice is an experiment using short sound bites with tips to help increase your brand's strength. I've got one goal – to help you make 2022 one of your best years ever!
​
It's Marketing Monday and a great time to hit a topic all of you worry about – getting your name out there. There are so many things you can be doing to make sure you have top-of-mind awareness with your target audience. It's an old concept, but "top-of-mind" is all about making sure that whenever somebody thinks about photography, your name is right up front.

What good is working hard to create the best images of your life if nobody knows who you are?  

by Skip Cohen

​Lori Nordstrom joined Chamira and me on this new episode to talk about how business has changed and how to be proactive, taking full advantage of your clients' continued need for your help in capturing their memories. But besides great insight, there's another aspect to this podcast I appreciate.

Lori was one of the first guests when we started the podcast in 2014. Rich Harrington had a great idea, and I felt honored to be his sidekick when we launched this series, and still do. The fun of having Lori on, besides her being one of my favorite people in the industry, is there's no expiration date on Lori's passion for marketing.  

Based in Iowa, when she's got a camera in her hands, it's focused on families, kids, babies, and seniors. She's a photographer, educator, and author. Her trademark is being accessible to anyone who needs a little help. She's a friend to so many of us in the industry. 

As the pandemic shifted paradigms and business declined for so many artists, Lori's ability to stay relevant brought with it new ways to grow her business. In the podcast, she talks about her diverse target audience, now working with other companies in the community. She points out in the conversation - marketing is marketing, no matter what business you're in. 

Lori should be on your radar. Check out her website, and you'll get to know her incredible skill set. Then follow her on her branding site. She's one of the best in helping photographers grow their business and brand awareness.

by Skip Cohen

With the renewed sense of family in the world this holiday season, family portraiture needs to be in your mix of offerings, but let's take it one step further...establishing a Legacy Program. All of you have the ability to do video and help clients tell stories about their life for future generations. Nobody's getting any younger! In the same way, you help clients capture incredible memories in portraiture; this is simply an extension of that talent. It's perfect to add to your mix for this year's seasonality.

I've packed a lot into under three minutes in today's "Sound Advice," but you're the one who can make it work and help enhance everything you're offering this holiday season. I've got one goal - to help you with ideas to make 2022 one of your best years ever!

“If you want to go fast, go alone, if you want to go far, go together."
Old African Proverb

by Skip Cohen

Everyone is working hard to jumpstart their business after the impact of the pandemic. As things get back on track, stop thinking you have to do everything alone. Partnerships are a fantastic way to reduce your costs and increase your reach. No matter what your specialty, there are other vendors in your community to work with.

NOW is the time to start planning great promotions for the seasonality of the fourth quarter. It's essential to stand out from your competitors and offer products and services that are unique and exciting for your target audience. I'm hitting a lot of different ideas in today's podcast, all in minimal time.

Just remember, this is really about teamwork...

“Teamwork: Simply stated, it is less me and more we.”
Unknown Author
 

by Skip Cohen

It's Marketing Monday and today's "Sound Advice" is about cleaning up your "About" page. For those of you wondering if your "About" page could be a little stronger - it's a 3 1/2 minute investment of your time to listen to today's short podcast.

Remember - There's that old line about how you never get a second chance to make a first impression. Make visiting your website an experience, just like walking into your favorite bricks and mortar business. It's your storefront and you want each visitor to not only stay for awhile, but tell their friends about you and your work. 

I continue to believe your galleries should be your fist tab, followed by your about page. Hook your clients on the quality of your images, and then let them know why you love being a photographer!

by Skip Cohen

It's Throwback Thursday, and the only person in the shot above I recognize is my grandfather, the second one on the left. He was born in 1899, so this photo would be around 1920 - just over a hundred years ago. But there's a more significant point to make with this morning's Throwback.

First, it's a postcard, printed on heavier stock but printed with a mailing template on the back. It's old school, but in a completely digital world, I love the concept. Second, my grandfather passed away almost forty years ago - there's nobody alive anymore to tell me who these guys were or why they were together. But, it's obvious there was a friendship. It's also an excellent argument for establishing a Legacy program for your clients.

Earlier this week, I started a new series, "Sound Advice." The concept is based on what I hope is the benefit of giving you audio marketing snippets to help you build a more substantial business. I've got one goal - to help make 2022 your best year yet! Today's topic is about using Throwback Thursday as a marketing tool. 

by Skip Cohen

Welcome to the first episode of Sound Advice!

Going back a few years ago, I included an introductory sound bite with each blog post. These days we're all flat out, so this is an experiment to get you solid information in a five-minute podcast. Let me know if it helps you.

Remember, your Internet presence today is the equivalent of a bricks-and-mortar business just a few years back. In the US alone, there are 120 million Internet active households. That makes your website your storefront. You've got to make each visit an experience. Like those stores you like to shop at most, your target audience also has choices. 

Let's start by cleaning up those dusty corners of your galleries, which you've probably ignored for far too long. You should be sharing only your very best work. So, if any image in your gallery looks like something anybody's Uncle Harry got, it's time to take it down.

There are more suggestions in today's sound bite! My goal is to give you ideas to help make 2022 one of your best years ever!

​Happy Marketing Monday!

by Skip Cohen

Together with Rich Harrington from Photofocus, we launched "Mind Your Own Business" in 2014. Now, dozens of monthly podcasts later and co-hosting with Chamira Young, I'm blown away by the range of topics discussed. It's not just the diversity but how open each guest has been in sharing their "trade secrets."

Terry Clark is no stranger to SCU. He's written guest posts and shared one of his favorite images on "Why?" He's also been a non-stop supporter going back at least twelve years when we first met. He's a journalist, portrait artist, writer, and simply an all-around great guy. However, this podcast is a little different in that Terry's been in the process of renewing his love for film!

I'm not sure there's anything Terry can't photograph. What I often appreciate the most in his work comes from his photo-journalist background - his ability to tell a story, often with just one image! 

Terry needs to be on your radar. Click on any image below to visit his website. I picked a few of my favorites, and it wasn't easy! The tagline he often uses says it all...