Creating Another Aspect of Added Value

by Skip Cohen

Last week I shared a post and video about Marathon's Bella Album line. At a time when everybody is working hard to make their work unique and create excitement with their clients, it's a perfect solution to exceeding expectations.

Well, here's one more: book publishing. Again, you're looking to set yourself apart from your competitors with presentations that are different. 

I'm a big fan of books, whether one-of-a-kind or dozens of copies. I've done several over the years for my wife and each time they exceeded expectations.

One of the skills most of you possess is storytelling. Creating a book in my opinion has so much more impact than just an album. You can add copy, create a unique layout, and design a cover that makes your publication look like it's off the shelf at Barnes & Noble.

Here's one more benefit - we're a word of mouth industry. Think about the impact a personalized book will have on a client. Now, think about how many people a happy client is going to show their book to.

And a book is perfect as a fundraiser for a nonprofit. Many of you are involved with various charities who are always looking for unique ways to raise money and awareness. I'm thinking of community non-profits, pet adoption centers, and events that deserve to have their story told by a professional storyteller.

This is a product that has huge potential to help establish your reputation as a leader in your community. You're not just another vendor, but a master in storytelling!

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"Leadership is the capacity to translate a vision into reality."
Warren Bennis.

...or call Marathon at 800-228-0629!