It's the first Throwback Thursday of the new year, and as I searched through my stash, I decided to make it a "daily double." Back in July, I wrote about Hasselblad and NASA and shared one of the holiday cards the team at the factory in Sweden made for all of us to use. 

Well, thanks to my good buddy Jim Morton, the holiday cards live on! He sent me his stash earlier in the year, and considering it's just after the holidays, these are perfect for today. And as usual, there are behind the scenes stories for both.

I think the card above was for the holidays in 1988. I joined Hasselblad as president in July of 1987, and the backorder on the 2000 FCW was pretty substantial. It had been on backorder for over a year, announced before the factory had adequate time for delivery. There was even one price increase on the product, again, before it had ever been delivered.

So, when the holiday card came out featuring the camera, I refused to use it. In fact, in one Board meeting, I remember my sarcasm reaching a peak and asking if it was true that "Hasselblad in English meant backorder?" My comments weren't received well, but they did make a point.

​The gold 500CM was introduced in 1987 and in celebration of Hasseblad's 30th anniversary. Over the next twelve years, I was with the company; there would be at least three more gold cameras. Each time they represented another anniversary. While the 500CM was in celebration of the 30th anniversary, the 503CX in gold was in celebration of the 50th and came ten years later.

I remember questioning how we jumped twenty years in just ten. The answer was the gold 500CM was celebrating Hasselblad as a camera company, but the 50th was in recognition of the company's start as a business entity and a trading company.

Each time a new gold camera came out, the factory would push the US company to take more of them. We represented 1/3 of Hasselblad's worldwide business, but the gold cameras were getting harder and harder to sell. So, they changed the camera models, and then the color of the leather with limited editions of one in dark navy and another in burgundy.

Each anniversary edition was stunning, but by the time we got to the fourth one, they were no longer as unique as they were in the very beginning. Plus, as a company, they represented a huge hit on the value of our inventory. However, there's still nothing that beats the sound of a Hasselblad and having it in gold, for some, makes it even sweeter!

Happy Throwback Thursday!

Take the time today to take your own look in the rearview mirror. Then share it with your readers. For most of you, "Mom" is your target audience. Use throwback images to remind her how much her family is changing, the kids are growing and time isn't slowing down. It might be after the holidays, but it's the perfect time to update that family portrait!

by Skip Cohen

The fun of Throwback Thursday is often in the hunt! You never know what you're going to find, and what you do find, brings back incredible memories. Searching for old Rangefinder Magazine covers I found the one the right.

The year is 1993, and WPPI was in Nashville. I was president of Hasselblad at the time, but very involved in WPPI.  It would be eight years later I'd join Rangefinder/WPPI. Many of us would come in for the WPPI convention a few days early, and help the team with setup, print display, putting together the welcome bags - you name it we did it. The show was a labor of love and a reunion of some of the most passionate companies and artists in imaging.

That year I got an invitation to have my daughter on the cover of the magazine. She was the subject in a Don Blair portrait, taken at a plantation just outside town. Right after Don captured the images he wanted for the magazine, he did a series of bridal portraits of Clay Blackmore and his soon-to-be bride, Lilia. They even held their wedding at WPPI!

And that brings me to the second reason for searching for throwback images - the memories they bring back. Those were pretty amazing years for WPPI and the industry in general. The WPPI show was only around 2500 people, but the spirit of the show was unbeatable.

We were a film-driven industry. Digital cameras weren't really on the scene professionally for a few more years. The biggest excitement was over auto-focus. I remember Calumet protesting Nikon's announcement they were discontinuing the manufacturing of manual focus lenses. And the memories - all from one magazine cover, just keep coming! 

Wishing everybody a terrific Throwback Thursday and one loaded with great memories. Use your own throwback images on your blog - it's the perfect marketing tool to help remind Mom how quickly the kids are growing up and life is changing.

by Skip Cohen

​It's Throwback Thursday, and while a big part of this post is from the SCU archives, it's so relevant to helping many of you raise the bar on the quality of your images, especially with tall grooms and short brides. It's a great lesson in posing and all thanks to Don Blair.

I've written a lot about him over the years, almost always about something I learned during our incredible friendship. "Big Daddy" pretty much became the older brother I never had. 

He believed in the "rules" of photography, but he broke them all the time. He was always looking for a different way to take everything he learned and create something new, but he never compromised at the client's expense. 

The two images above are a prime example of Don pushing the edge of the creative envelope. (My apologies for the quality of the scans. They're from a copy of the book we wrote together in the '90s.)

What do you do with a tall groom and a short bride? 

​He was a 6' 4" Algerian boxer, and she was the All-American cheerleader type, at best 5' 1". Just about every photographer at the time would have him hunched over her or put them on some stairs to balance things out. Don sat them down on the floor and created some of my most favorite bridal portraits.

And then, to do a different spin - he sat the groom down and brought the bride in behind him. The bridal portrait becomes so much more pleasing than the usual hunched over groom!

There are no shortcuts to becoming a great photographer. Make it a point to know every aspect of your camera and especially the different focal lengths of your lenses. Stop being a "natural light specialist" and get to know studio lighting. Spend time experimenting with various techniques and learn every rule in photography. Attend every hands-on workshop you can; watch every video, and read every book!

"You've got to learn your instrument. Then, you practice, practice, practice.
And then, when you finally get up there on the bandstand, forget all that and just wail."
Charlie Parker

​I shared the image above at least five years ago, but there's a new chapter as my career as "Embroidery Boy" comes to a close. Here's the backstory and only because it's Throwback Thursday.

My apologies for the fold in the image, but it's a scan out of the 1997 Lands End Corporate Sales Catalog. Left to right, Chuck Gutierrez, Jim Morton, Bob Nunn, Bob Thompson**, Skip Cohen, Peter Power, Mark Mather, and Tony Corbell. 

Hasselblad's ad agency at the time created a campaign with the tagline, "Hot Stuff." We loved the campaign which featured double page spreads with images by some of the greatest artists in professional photography. Chris Rainier, Barbara Bordnick, Michael Grecco, Howard Schatz, Phil Borges, Jonathan Exley, Bambi Cantrell, Jill Enfield, and Lisa Murphey were all part of the series. Plus, the logo design was contemporary, and I had a growing reputation as "Embroidery Boy," putting Hasselblad's logo on just about anything I could find. 

Photo East, now PPE, was coming up, and I wanted to get all of us in logo shirts. Remember, this was twenty-two years ago, and most of us were still working trade shows in suits or sport-jackets. So, I wandered through the Lands End catalog and found polo shirts for all of us.

We sent the artwork to Lands End on a Monday, had the stitched proof by Wednesday morning, approved the order by the end of the day and had our shirts ahead of schedule, in time for the show. The service was incredible, and I sent a letter thanking their president. 

Lands End loved our story so much that a week later, they had a photographer contact us to schedule a shoot at the next convention. We had no idea what they were going to do or how they would feature us, but the exposure was remarkable. Not only was Hasselblad in a few million catalogs, but they tied in the logo on a picture of the shirt in a black and white newspaper campaign that ran nationally. They even tied us into the copy with the ad. 

Well, last week, my favorite Hasselblad shirt was laid to rest and formally condemned by Sheila. Over the years, it became my BBQ shirt, hanging-around-the-house shirt, and my most favorite to simply slip on to relax. Like an old pair of your favorite shoes - it finally died.

It came out of the dryer, and if you've met my wife, then you know there's no shortage of humor. She printed out a shot of a tombstone with the word "Beloved" and added, "Rest in Peace." I get that it's dead and looks like something worn out of a zombie apocalypse movie, but I still haven't thrown it in the trash! LOL

And here's the fun of Throwback Thursday - the image of all of us in the booth that morning for the photograph brings back so many memories. With each memory comes another story. With each story come smiles and even a tear now and then. While we can never go back, the photographs in our lives create a treasure chest of cherished relationships. They're never-ending reminders of the best part of the journey - the friendships made along the way.

​Happy Throwback Thursday!

**And Bob Thompson, next to me in the photograph, is due here tomorrow for a couple of days. You can count on the stories and laughs kicking off the minute he walks in the door!

​My apologies for the quality of the image above, but it's Throwback Thursday. The photo is from the 90s, and was a 62KB file. I've tried to clean it up as best I can. It will never win an award for quality, but the booth certainly will!

Bambi Cantrell and I wrote three books together about wedding photography. The image above was her booth at bridal fairs at the time, which she talked about in one of the books. When so many photographers did the minimum with the usual skirted table and a bunch of albums, Bambi was always making a statement.

What's remarkable is how little effort the whole booth took to create. The panels in the back are just painted hollow wood doors with a little added molding and spotters. The floor they set up in advance on plywood sheets, and the rest is just accessories to be inviting.

Bambi was also one of the first photographers to use image boxes for shows like this. While she had albums to show as well, using the image box allowed more than one person to look at her work and not "hog" an album. Plus, it made a point to the audience about other ways to share images from the wedding. She had those big framed prints on display, albums and the image box - all giving the bride more ideas on things to do with the photographs from the wedding.

But here's the point - if you're going to exhibit at ANY show for ANYTHING - make your booth a statement.  Go the extra step. I still see companies doing the same thing at trade shows today, and it's always the same. A static display with a staff member or two who are "underwhelming."  

Are you looking to make your work stand out and make a great first impression? Don't settle for doing what everyone else is doing!

"It's never crowded along the extra mile!
Wayne Dyer

The two ads above featured two of the industry's most favorite and respected photographers, Ken Whitmire on the left and Al Gilbert on the right. They were featured in full-page ads in Kodak's Fantasy-Reality series featuring VPH and VPS films.

It was a fantastic time in the industry. Film was in its glory; Kodak was a powerhouse, and Terry led the charge. Supported by some of the finest photographers in the world, this ad campaign was just one of the memorable ingredients.

Four years ago, St. Vincent College in Latrobe, PA, did an evening event featuring Terry's work. Several of us reconnected for the first time in many years, and that's what I love most about this industry, the history. We all share the same love for imaging and as sappy as it sounds, Terry.

The fun of Throwback Thursday is always in the memories old photographs bring back. In terms of imaging, the longer you've been in the industry, the more changes you've seen, especially during the transition of film to digital. New photographers don't realize how small this industry really is - we've all been to the same rubber-chicken dinners together, watched each other's backs, and often worked for the same companies and on various projects. 

In terms of my buddy Terry, it's like the Kevin Bacon degrees of separation game, only Terry's at the hub. I couldn't be more proud to have been a part of his life and him a piece of mine.

Alfred Lord Tennyson wrote in Ulysses, "I am a part of all that I have met." Well, Terry is a part of so many of us, and as the reverend said in Terry's eulogy, talking about how warm and friendly he was, "Terry never met a stranger!"

Sometimes you will never know the value of a moment,
until it becomes a memory.
Dr. Seuss

by Skip Cohen

I should be embarrassed over my lack of organization of files and images from the past, but for some strange reason, I'm not! Throwback Thursdays, have become one of my favorite posts to share because they're always about memories, and thanks to images I find in my stash. And, so often I'm surprised with what I find. 

These are all from WPPI 2007, and I want to apologize to whoever the photographers were. If these are your images, I'll gladly do a second post and give everyone credit. They were all in a file on a disk I downloaded in 2008 and sent to me as a pdf.

WPPI had grown so much that in 2007, we took over both the Bally's and Paris hotels. These are from three different locations on the properties - two different ballrooms for the trade show and outside, near the moving walkway at Bally's. 

At the junction of the hallways between the two hotels, there was a display dedicated to Monte Zucker, who passed away earlier that year. Sorry, but I don't remember who pulled everything together for the shadow box on the right, but I know Clay Blackmore and Jeff Medford were involved. You'll also notice an "In Memoriam" portrait of Monte in the Canon booth.

Monte's another wonderful memory who comes rolling back with Throwback Thursday. He was instrumental in so many careers of professional photographers. He was also a key to getting WPPI started at a time when most of the industry didn't see a need for another conference. At that time, none of the organizations recognized part-time photographers. WPPI was originally launched as a foundation to help professional photographers who weren't yet full-time. 

Throwback Thursday is about memories, but it's also reinforcement for the career path, so many of us have chosen. Most of the time, I suggest you use throwback images as a marketing tool to remind Mom how fast the kids are growing, etc.  But today, why not take the time to look through your stash of old photographs?

It's a great time to appreciate all the memories, and a good day to take a few minutes to enjoy what's in your rearview mirror!

by Skip Cohen
 
I've shared the backstory on images like this many times before, but if you're new to SCU...

In 2005 Maureen Neises, president of Graphi Studio hit me with an idea - to produce an annual day-in-the-life of WPPI album featuring four different photographers. It was a perfect way to capture different perspectives on the convention each year.

These images were captured by Victor Sizemore, one of four artists telling the WPPI 2007 story. Also joining him that year were Jim Garner, Catherine Hall, and Calvin Hayes.

What I love most about Throwback Thursdays is the journey down Memory Lane each old photograph takes you. Taking a fun look in your rearview mirror now and then is a whole lot of fun. Plus, check out the people in the photographs. I think this was our last year at Paris and Bally's before moving to the MGM Grand.

Throwback photographs are also a great marketing tool, especially for those of you who are children and family portrait artists. A blog post sharing old images is a perfect way to remind Mom how fast the kids are growing up, and her family is changing! And, obviously how it's time for a new family portrait!

Happy Throwback Thursday!

​Losing one of the industry's biggest champions, Terry Deglau, a week ago makes this is a perfect throwback image to share today. That's Terry on the left, Monte Zucker at the podium and Clay Blackmore on the right. 

The fun of Throwback Thursday is about the memories each old photograph brings back. There's a lot I think about when I look at this photograph.

• This is probably around the time I first met Terry. He had just started working for Kodak. It's where our friendship kicked off.
• I was with Hasselblad at the time, and that "kid" next to Monte had only been working with him a short time. This is where my friendship with Clay kicked off too. 
• While we may have lost Monte many years ago, his influence on portraiture is alive and well!
• Notice the logo behind Terry - WPI started as a wedding photographers association and the second "P" hadn't been added yet.
• A few months back, I found one of my early badges for WPI, and it sits on a bookshelf with other memorabilia from industry events. Little did I know how influential this show, along with all the friendships, would become over the years ahead.

Repeatedly over the years, I've written about the importance of attending every possible conference and workshop you can work into your schedule. We're an industry built on relationship building. With every program, you attend, your network and in turn, friendships will grow. And, if you're as lucky as I've been, those friendships NEVER stop growing!

Happy Throwback Thursday!

​It's Throwback Thursday and so often turning back the clock for a few minutes brings back great memories taking you down so many different paths.

For example, here's everything that comes to mind with today's post:

• I've got it because my buddy, Justin Marantz, sent me a text last weekend with the piece above, "Look what I found!" He was cleaning out a drawer. Throwbacks keep us in touch because it was great to catch up to him, even in a quick text message.
• The event itself was terrific. Pictage did several of them, and in 2008 they did one in New Orleans, which is where Sheila and I hung out with some "new guy," Roberto Valenzuela, and Gustavo Fernandez for an evening. That night remains one of the most laughs per minute evenings we've ever shared! 
• I saved you the pain of reading my entire bio, but it took me back to a lot of things I've forgotten about. What's interesting is how much the industry has changed in the last twelve years!
• Then there's Pictage, who introduced us to some of the best marketing people in the industry. This is where so many of us met Jeff Jochum and Rocky Bowles...the PUGs (Pictage User Groups) were all over the country, and it was a time where education combined with strong marketing was helping a lot of people raise the bar on so many different aspects of business.
• Last but not least, I got a kick out of the headshots I used. Molly, the Wonder Dog, was just starting to take over my heart! She was just a year old. And, I wore double-breasted suits every day except "Casual Fridays." Today I'm ecstatic - I own more bathing suits and shorts than I ever did suits or ties!

All those memories from just a page about a Pictage program! 

Whether you share it in social media or not, take the time like I do every Thursday and go search for a spot in your past that brings out memories. Pictage put together some terrific events over the years and brought so many of us into each other's lives. 

So, how many of you were at the Pictage Partner Conferences?

​Last week when I "struck gold" on a box of disks, little did I know what was waiting for me as I explored dozens more old files. Since it's Throwback Thursday, I went searching this morning for a peek into the past and once again hit a classic.

I wrote about this last year but didn't realize I had a full disk of images thanks to Marissa Feliciano of Felici Photography in San Diego. She did an outstanding job of capturing the event. Here's the backstory:

Some people come into your life who, after a very short amount of time, you can't remember when they weren't around. Meet Carey Schumacher a pretty remarkable children and family photographer from San Diego. In 2008, for some unknown reason, we started talking trash about who could grill the best steak. 

One thing led to another, and before I knew it, I was hooked on the challenge. Well, *poof* welcome to the 2008 BBQ Smackdown! Carey never does anything halfway and turned it into a mini-fundraiser for NILMDTS, complete with all the features of a major competitive event!

We're an industry of people who believe in that old line about work hard, play hard - and we definitely believe in having fun. 

Living on the east coast versus California, I don't see Carey very often these days, but as soon as the time difference is on my side this morning, I'm going to call her. That's the fun of my network and should be part of yours too. 

So, who is there you haven't talked to in a long time? Who's been a great friend you've lost touch with? Don't email, don't text - but pick up the phone and take the time to catch up. It's all part of the fun of taking a walk down Memory Lane.

And in terms of the BBQ Smackdown, after years of therapy, I've accepted the judges' decision that Carey won. However, just like a member of Hollywood's elite, I still have my acceptance speech ready to go and hope for a rematch. We just can't figure out where we'd find an unbiased panel of judges! LOL

Here's my point with Throwback Thursday photographs, they can bring back such great memories. Carey went all out to capture the fun of being in this industry, great friendships and even the two pups, "Big" Molly and "Little" Molly got into the act!

A BIG thanks to Marissa for sending me all these great images, and to Carey, the judges, and attendees - What a kick!

by Skip Cohen

Sometimes the magic of Throwback Thursday comes in the hunt! A month ago, I stumbled across a box in storage, and it was packed to the top with disks, most of them not marked. Every couple of weeks, I take it down off the shelf and pull 4-6 disks to review. Well, this morning I hit the motherlode! 

The year is 2005, and it's WPPI. It was always too busy during the show to kick back and have a few drinks with friends. Plus, with so much going on I couldn't risk a hangover in the morning...but on the last night, all bets were off!

For some reason, no matter where the show was held, that last night was ALWAYS at Red Square the vodka bar at Mandalay Bay. For an absurd amount, when you bought a bottle, you could have a drink in the walk-in cooler toasting whatever made you smile, while wearing Russian attire and joined by a bust of Stalin covered in mock bird crap! 

Throwback Thursday photographs ALWAYS have a story - In honor of everyone's good friend Julianne Kost, we picked a bottle of vodka called "Tall Blonde." We paid $350 for it, and 6-8 of us went into the cooler to make a toast. A week later, my buddy Bob Rose, in the white hat in the back, saw it in the liquor concession at Rochester Airport for $14!

Whether you share your throwbacks on your blog, or enjoy privacy on your trip down Memory Lane, make it a habit on Thursdays to search for old photographs. You'll never be disappointed with their ability to throw you into the time-machine.

What you'll find is a fun change from the usual work you need to get done. You'll also be reminded of the importance of photography and capturing memories. Even a couple of blurry grab-shots serve a purpose in the fun of looking back at those priceless moments in our lives.

​And, to whoever gave me a disk marked "Red Square" in the spring of 2005 - thank you!

​I've written a lot over the years about being one of the luckiest guys in the industry. Part of that feeling comes from the talented friends I have who are some of the most skilled artists in the world.

Helen Yancy created the image above, and we're rolling back the clock to around 2002. It's my grandson and me on a beach in New England, and the water was cold. What better gift to get your grandson than his first wetsuit? I was never big on the watercolor look - that was until Helen took a 4x6 CVS print and turned into one of my most favorite pieces of art. Matted and framed it became a never-ending favorite in our home for many years.

The second image is by Bambi Cantrell and would have been around 2003. We were living in California when Bambi spent some time photographing my family. I found this 4x6 tucked between the pages of a book recently, which points out my need to do a better job of practicing what I preach. Photographs are everywhere and I need to get organized.

​I have no excuse, except to point out that being in the industry with so many friends who have captured images of my life over the years, plus my own images - they're everywhere! Pull any box out of storage, regardless of what it says on the outside, and odds are you'll find a couple of stray photographs.

Sadly, I'm not close to my kids these days, but that doesn't change the value of the great memories and the fun of taking a stroll down Memory Lane. But there's another sidebar here...the importance of printing images. Both were initially captured on film and without these prints who knows where my memories would be stashed!

Six years ago Michele Celentano wrote "I Believe," and shared it with everybody at Skip's Summer School, that year in Chicago. Consider this a bonus this morning in a sort of triple throwback as I share Michele's "I Believe" statement together with two of my favorite old photographs. And, she's given all of you the rights to plagiarize away and use it with your own client presentations.

Why? First, because she's Michele Celentano and that's what she does. LOL Second, and more important is the need for everyone to educate their clients on the importance of printed images. While some of you will think I'm an alarmist, the truth is we have no idea what technology is going to do to our ability to look at photographs in the future. 

​Happy Throwback Thursday!

It's Throwback Thursday, and I'm having fun with a couple of throwbacks, starting with one that takes us back to line art versus photography, and a few additional fun elements. 

First, the actual watch in the top left was my grandfather's. He died of ALS a couple of years before my parents were married, but I'm named after him and cherish his watch. Almost fifty years later, to the day, Don Blair's wife Donna died of ALS as well. And, I'm not sure there's been very much progress in beating this disease today.

Second, you can find anything on the Internet. A few years back I went hunting on eBay until I found somebody who had the Gruen ad for the watch from 1927. I think I spent ten dollars for the page.

I know it's hard to read, but take a look at the copy and think about how a watch is advertised today, along with the pricing. I love the way the ad kicks off: "Wisely, for the graduation gift you will select a good watch. This has always been the favored gift for graduation." Then, there's the push about what's hot and what's not: "For young men, the trend is decidedly away from the round watch."

I have the watch and ad framed in a shadow box on the wall in my office.  Unlike most of today's watches that will more than likely not be running 90+ years from now, the watch still keeps perfect time!
 
"The Gruen Watch Company was formerly one of the largest watch manufacturers in the United States. It was in business from about 1894 to 1958 and was based in Cincinnati, Ohio. It was founded in 1908 by German-born watchmaker Dietrich Grün, who changed the spelling of his name to "Gruen" because the letter ü does not exist in English."  From Wikipedia

Since the ad was a graduation theme, I went looking through an old album and found my Dad's high school senior shot. Hand-colored thanks to Olan Mills in Springfield, Ohio! It would have been around 1940. I wonder if he got a watch for graduation?

Between the ad and my Dad's portrait, it's a fun look back, and a testimonial to the fact that most of the time you can find anything you want on the Internet!

​Happy Throwback Thursday!

by Skip Cohen

​The year is 2003 and WPPI's lineup was one of the best in the industry. What's amazing is how it kept growing and hit over 15,000 in 2009. By 2004 we'd outgrown Bally's and expanded into the Paris Hotel. And, while the market has changed a lot over the last ten years, it's still a key event in the industry and continues to focus on education.

The fun of Throwback Thursday is the walk down Memory Lane while looking through the rearview mirror. My experience in the seven years I was president of Rangefinder Publishing and WPPI brought some of the most exceptional people in the industry into my life, most of them still people I talk to regularly. Sadly, a few of them have passed away, but what an incredible legacy they gave us!

If you haven't taken the time to look back today, stop what you're doing and take five. Indeed, you can never go back, but it's always fun to see how far you've come. I've used this quote so many times in the past from author Jody Picoult:

I found a box of old photographs, disks, and DVDs in my garage recently and I felt like I'd found buried treasure! 

​My best guess is the ad above was created around 1996. It's all before digital, which is why it was so logical for both Kodak and Polaroid to be partners in the campaign. Before you could chimp with a quick look at the back of your camera, photographers used a proofing back and shot Polaroids to check composition, exposure, etc.

But the best part of this is looking back at the creative genius of my good buddy Nick Vedros. This was all done in-camera and the studio - no Photoshop.

The to the right is from a scrapbook Kalmar Ad Marketing, Hasselblad's advertising agency, created for me when I left Hasselblad in 1999. While the photograph looks like the main character is falling down the stairs, Nick and his crew built a set that laid flat and then he photographed from above. He had somebody under the stage moving a rotating barstool under the curled up subject and moving the roller skate, while he shot through the floor of the room above and dragged the shutter.  

Light the image the right way, change the perspective on viewing and *poof* you've got Vedros creativity in full swing. It was an image that left people speechless. And if you've ever met or worked with Nick, then you already know this is nothing in comparison to some of the images he's created over the years. 

But for me, the fun of Throwback Thursday is in the memories it brings back:

• Kodak and Polaroid, unlike their role in the industry today were powerhouses then.
• Ektachrome was alive and well back then, and unforgiving. I still wish photographers buying their first high-end DSLR today were required to shoot a case of chrome first, so they'd learn to truly understand exposure!
• Hasselblad was known for creating some terrific strategic partnerships. With the three companies involved in this project, we were able to share the costs for both production and media. To this day, when teaching, I still encourage photographers to find partners in their promotional efforts. For example, a wedding photographer, florist, and bridal salon teaming up to share the cost of a promotional mailing.
• Notice the two notches on the left of the full-frame print? That was a trademark of Hasselblad's and were on every film back. I heard a story when I first joined the company: Bronica, then a significant competitor in medium format, had printed a new product brochure, which was later scrapped. Supposedly many of the images had the two notches showing the photographer had used Hasselblad gear on the Bronica project.
• Last but not least, while my friendship with Nick started before this shoot, this project is one more reminder of some great times. Nick did things in the studio that were unique. As I've written before - Don Blair was in his mid to late seventies when he sat in on one of Nick's programs. I caught him furiously taking notes in the back of the room. Here was one of the great masters of portraiture engrossed in new ideas he was learning from Nick.

My apologies for a longer than usual Throwback Thursday post this morning, but that's the fun of it all. Old photographs bring back great memories and even set the stage for new ideas to implement today. So, have you done your own exploring for a great throwback image today?

​Happy Throwback Thursday!

It's the perfect image for Throwback Thursday, especially since this week is the 50th anniversary of the moon landing. Here's the backstory:

Every year Hasselblad corporate would print holiday cards for us to use in the US market. Recently Jim Morton, who I worked with at Hasselblad for many years and who so many of you know, sent me a stash of cards...all of them equally bad. Swedish elves flew in space; built gold cameras and there was even one of them delivering the 2000 FCW. The 2000FCW was on backorder for so long originally, they had even taken a price increase before it was ever delivered!

​So many of the most famous images we've all seen over the years, courtesy of NASA, were captured with Hasselblad. We always loved the history of the relationship with NASA, just not the elves in the holiday cards!

Whether you share old images on your blog or not, take the time to take a walk down Memory Lane. You just might be surprised at the memories old photographs bring back! And, if you're thinking about doing a holiday card this year, AND YOU ALL SHOULD BE, now is the time to thinking about the design.

No professional photographer should ever use a store-bought card. Use one of your images and remind people about what you do for a living. The front of the card is your image; the middle is a pre-printed message together with something handwritten for those people special in your life/business, and the back of the card has your contact information.

The holidays are the perfect time for a soft-sell approach to marketing - but NOT with a card bought at CVS!

​Happy Throwback Thursday!

"We didn't realize we were making memories. We were just having fun!"
​Winnie the Pooh

I've written a lot over the years about looking forward towards today and tomorrow rather than spending time looking in the rearview mirror and wishing something in your life could be different.  All of us know we can't turn back the clock, but there are times when a good look back might be just the thing you need. I found myself doing that when I found this image.
 
It was a little over thirty-two years ago I got a call from a headhunter wanting to know if I knew anybody who wanted to be president of a small camera company. I thought it was my brother-in-law pulling a practical joke and after a few classic expletives, I started to hang up the phone as the voice on the other end of the line yelled, "This is legit!"

The job was president of Hasselblad USA and little did I know it would launch some of the most incredible friendships of my career. Two of the first people I met outside the company were Dean Collins and his "right hand," Tony Corbell. Hasselblad had previously committed to Dean's first big roadshow together with Kodak and Sinar Bron. Meeting with the two of them during PPA's convention was one of my early official responsibilities in my new role.

We were all in Orlando and agreed to meet. Dean, and Tony both showed up in suits. Those of you who knew Dean, think back and tell me when you ever saw him in a suit! He couldn't have been more uncomfortable - and since this was supposed to be a casual meeting and I was a rookie...I showed up in a pair of cutoffs having been hanging out by the pool for an hour before the pre-convention meeting.

Years later, Tony and Dean would both give me stories about their pre-meeting thoughts. They were meeting with a guy from Polaroid, who had no experience on the professional side of the business, and his name was "Skip." They pictured me as the guy who was going to launch Hasselblad into every Kmart in the country!

And here's my point for this Throwback Thursday - There are moments when looking back is like savoring a great wine, old scotch or that favorite meal your mother used to make when you were a kid. It's those moments from the past that for me, for example, help to appreciate those special moments now.  

For years I've said the best thing about this industry has NOTHING to do with photography, but the friendships that come out of everyone's love for the craft. Remember, there was no Internet back then, and the world was a huge place. Today it fits on our phones, watches, and laptops. We meet new people every day in social media, face to face at conferences and phone calls.
 
Looking back can be a pretty fantastic thing if you're selective about which past events to explore. In 1987 the door opened up that brought me to this very minute right now. And the best part of the journey is, I'm still learning, still smiling and still cherishing the role each of you plays in my life, and an industry I love dearly.

About the image: In September '87, we did an open house for all the journalists from the industry in NY/NJ. It's a scan from a 2 1/4 contact print I found. Considering my flatbed is a low-end Epson, it's a pretty decent scan and should be good enough to spot some of the most influential pioneers in journalism thirty-two years ago. We had just officially opened the remodeled office in New Jersey and did our version of a ribbon cutting.

by Skip Cohen

It's the Fourth of July, and as I went to post today, I was thinking about taking the whole day off, just like most Americans. Then it occurred to me that a holiday is a great time to appreciate a look back and since I seem to have developed an unlimited supply of throwback photographs why not share one and then enjoy the day.

To start, I wish everybody a happy July 4th and time to kick back and enjoy family, friends, fireworks, and the traditional opportunity to over-eat barbecue!  And, since Independence Day is all about establishing our freedom as Americans going back to 1776, it's a perfect time to appreciate friends and family in the military who have helped preserve that continued freedom. To all of you involved in protecting the freedom we all enjoy, thank you for your service!

Now, since it's Throwback Thursday, I recently discovered a box of discs with hundreds of memories of past events in my life and the industry. Today's combines a little of both.

Sheila and I were married in 2010. We initially thought about a backyard wedding and finally decided to get married and then throw a party, mostly for local friends, a month or two later. 

Somewhere in the process of getting ready, a good buddy came into town...Gary Blair. He didn't get to see much of Ohio on that trip because he was helping me slow-cook a dozen slabs of ribs on the grill that day, but what a kick to get a quality of time together we'd never before shared.

Most of my time over those years before was spent with Gary's Dad, "Big Daddy," Don Blair. While Don was on the road as one of the industry's most recognized educators, Gary was running the business back in Murray, Utah. 

To this day, I still run into people whose senior headshot from high school was captured by Don Blair Photography. Well, the company had Don's name on the door, but so much of the photography that kept the business going for many years was thanks to Gary and his team. He's a pretty amazing photographer in his own right!

The time he and I got in Ohio was the first time we'd ever really spent together just kicking back. And obviously, we laughed a lot. To this day, the stories that get us smiling the quickest are always related to events involving his Dad, as we both do a pretty decent job of a Don Blair impression.

Wishing everybody an enjoyable and safe July 4th holiday and to Gary, in a deep voice as his Dad would say, "Hey, hey, hey - I love ya man!"

"Those we love don't walk away, they walk beside us every day.
Unseen, unheard, but always near. Still loved, still missed."
Saskia

Intro by Skip Cohen
​
The fun of Throwback Thursday is often as much about what you find on the "hunt" as it is the photographs you want to share.  And, today's Throwback is a memory-maker for many of us and a history lesson for those of you relatively new to the profession.

Don Blair was one of the finest portrait artists in the industry, and I've written a lot about him over the years. Best known as a leading educator in classic portraiture, it was his passion for the craft combined with his love for each of us that made him legendary.

I used to say he was the older brother I never had. Our "adventures" redefined the meaning of the word awesome and friendship. The first book I wrote was with Don. Together with two other partners in crime, Terry Deglau, and Tony Corbell, we created a classic "how-to" book and a long list of memory-making moments, not to mention a week of non-stop laughs! 

Looking through a box in my garage last week, I came across a disc loaded with old images. On the disc was this piece I wrote for Rangefinder Magazine after "Big Daddy" passed away. It was the first article I ever had published in a magazine, and I remember the pride I felt at the time. It wasn't about being published but about the honor of speaking for so many of us in a eulogy for my best buddy!

And, to my point in my article below - he may have physically left us, but without question, his spirit lives on in the work of so many artists whose lives he touched!