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by Skip Cohen
It's Throwback Thursday, one of my favorite days of the week. Long before digital, Polaroid manufactured an ID camera that became one of the best ways for companies and states to issue a photo ID. In the late 70s, Polaroid was awarded the contract for the Nebraska driver's license program. At the time, I was the regional services manager for the Midwest, and lauching/servicing the program was my responsibility. This became one of those incredible work-hard-play-hard scenarios that I never wanted to do again! LOL The group above was the training team that launched the program across Nebraska. Our point team would travel a day ahead of the bus and at each of three or four locations, set up the training room for hundreds of DMV staff. We'd train all day, then pack it up, get on the bus and head to the next city. The team was a combination of staff from Polaroid's Oak Brook, Illinois, Cambridge office, with a few training experts from other Polaroid locations. Looking back, I immediately start laughing over so many funny moments that happened throughout the week. The biggest was in Kearney, Nebraska, when Spiderman entered the bar at Dickie Dugan's. I knew I was going to have to do some memory-making events to keep the crew laughing over the challenges of training DMV staff all week, and late in the evening, I came walking in as Spiderman. The ID camera used for licenses was the same system used in malls throughout the country for what we all remember as Santa Claus promotions. Somewhere in life, if you're over 50, you remember a camera that looked like a large Samsonite suitcase. Well, the sales group that sold it wanted to expand holiday seasonality and give it purpose all year long. They had a contract with Marvel for Spider-Man and Batman and Robin costumes, just to name a few. I borrowed a Spiderman costume for the week. However, I didn't know the contract included a clause stating that Spider-Man would ALWAYS appear in wholesome locations...NOT a bar and dancing on the floor of a disco while trying to drink a martini through the one piece, head to toe, mesh body suit! I heard about the contract when we returned, and for years, the photographs and videos were locked in my safe deposit box, never to be spoken about. And this is why I love Throwback Thursday - it's the way old photos stop time and bring back some of the very best backstories. If you haven't gone off in search of your own favorite throwbacks, take a minute and do yourself a favor - find an old pic and enjoy the look in your rearview mirror as you take a quick spin down Memory Lane. Happy Throwback Thursday!
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Intro by Skip Cohen I've often referred to Facebook and social media as the mortar that holds the bricks together. I'm referring to those "bricks" of friendships with people we care about, but simply don't get to see often enough. No matter how bizarre the world is, social media helps us stay in touch with those special people. While I had a 1979 throwback ready to go this morning, when I read David Anthony Williams' post. It was too good not to share. It's so well written and deserves to travel well beyond his FB page. My Polaroid shot from '79 will have to wait! David closed with, "I was somewhat comforted by thinking we don't really say 'Goodbye' forever, provided we live on in photographs and people's thoughts." Please take the time to read his post below...then, take a few more minutes and think about that one person in your life who inspired you to be who you are today! Treat yourself to a few minutes and take a walk down Memory Lane. Happy Throwback Thursday! by David Anthony Williams Well, that was harder than I thought...My sister was clearing out her attic/office of things related to family that she needed my input into. This concerned five 13x16 inch prints on 16x20 board of my dad - a Kodak Professional Markets exec - shot in Rochester in 1959 - on the brand-spanking new color negative film that he would later launch to the IAP in 1960. They'd faded, the black & white had silvered on the edges. I was able to tag onto the end of a artwork shoot Ian van der Wolde was set up for (thanks mate a thousand times) who made files I could cover a stadium with. I had presented many times on the heart-felt value of printed images and it really hit home as I cut up the originals for disposal. '....mounts are full of lingin', '..they're faded', 'there's multiple prints of the same image'....even the smell of them: storage, paper, faint whiff of chemical was tugging at me. All true. Still hard. I had to cut them face down. One of the images had been in our family living room all of my life. Handling the prints bought back an almost electric connection that was highly emotional. I was saying 'Goodbye' all over again. Coming back from shopping today, I happened past the street where dad spent his last couple of years - in a beautiful facility like a country club - full of kind and caring people. It is a building site. A massive excavation where the building used to be. Change is inevitable. We carry 'them' with us in our heads. When we conjur the memories up - or they come unbidded - they come in the form of little 'film clips' like rackety 8mm lengths of film....prints with white borders carrying a date in someone's hands. As we age and are less distracted by 'worklife' these memories and connections - I think - increase and behind it is the pain of loss that becomes a little less sharp year by year. I was very pleased to know that the WW2 photographic of my dad's is in the Australian War Memorial, and much of the rest of his collection is in the Kodak collection in the museum in Victoria. I was somewhat comforted by thinking we don't really say 'Goodbye' forever providing we live on in photographs and people's thoughts. by Skip Cohen This would have been the perfect post for Throwback Thursday, except I got busy with my new adventure into aging and Before They Take Away My Keys. I totally missed posting this yesterday. But there's nothing that says you can't enjoy a throwback whenever it's shared. And while I know I shared pieces of this post many years ago, it's too much fun not to bring back. I was president of Hasselblad USA from 1987 - 1999, and early in 1988, we got a call from Cubby Broccoli's studio. They were looking for gear that "Q" could use to build a unique rifle for James Bond in License to Kill. With help from Carl Claesson, then Hasselblad USA's Service Manager, and Don Snyder, Camera Repair Supervisor, we donated a beyond-repair camera body, magazine, and prism finder. "Q" had what he needed, adding other photographic gear to create the rifle. If I remember correctly, the barrel or stock was a carbon-fiber Gitzo tripod leg. But my favorite part of this throwback story came just after the film had been released. At a Hasselblad press conference in NYC, introducing the newest camera at the time, we chose to kick off the event by showing the rifle, which was then on loan to us. It took every ounce of control I had not to laugh as I announced Hasselblad's entrance into military weapons and its award of a government contract. After removing the A-12 magazine from the camera, I showed how it was loaded with six large-caliber, high-velocity rounds. I was doing great until I made eye contact with my good buddy, Bob Panarella. Sitting right in front of him was one of the journalists, furiously taking notes. That was it - I cracked, along with Bob and most of the audience. A "Homicide" at Hasselblad? The story behind the rifle continued... In the late 80's and early 90's, Hasselblad Sweden produced an ad campaign featuring some of the finest photographers in the world. Each tag line started with "________________ shot __________________ with a Hasselblad." For example, I remember one of Paulina Poroskova photographed by Victor Skrebneski with just that caption. Sitting in the office one day, somebody had an idea, probably Mark Rezzonico, to do a spoof and create the ad to the right. The caption read: MARK REZZONICO USED A HASSELBLAD TO SHOOT ERNST WILDI, WHO USED A HASSELBLAD TO SHOOT ALLEN ZIMMERMAN, WHO USED A HASSELBLAD TO SHOOT SKIP COHEN. Mark Rezzonico was pretty close to the start of his career in professional photography. Ernst Wildi wrote every Hasselblad manual and was an amazing photographer, author, and teacher. Al Zimmerman was Vice President of Hasselblad USA and took over as President when I left for other endeavors. Al is holding the gun used in the movie, License to Kill. You can find anything on YouTube, and the clip from the scene is below. Today's post is a perfect example of the biggest side-benefit of sharing throwbacks: the fun of the backstories and trips down Memory Lane. They help us stay focused on the fun of being in this industry. A look in the rearview mirror is perfect for appreciating the view forward and the future. Wishing everybody a terrific weekend ahead - and if you haven't done a little searching for some fun throwbacks of your own, take a minute or two and appreciate your past and how you got here. Happy Friday! "All lasting business is built on friendship." Alfred A. Montaper by Skip Cohen Over the last two weeks, we had the inside of our home painted -- every closet, wall, all the trim/moulding and ceiling throughout. One of the challenges to clean out before painting was the closet in my home office. Hanging from a shelf were two carabiner clips loaded with dozens of badges and lanyards. Years ago, my dad came with me to a PPA convention. Every few minutes, I was introducing Dad to a friend or associate from the industry. I remember Dad saying to me, "Walking around that trade show with you is like walking with the Mayor!" We both laughed, but the truth is, all of us who have been in the industry a long time, know a lot of people. We've all been to the same conferences, rubber chicken dinners, retirement parties, and funerals, too. The classic of the whole bunch and the oldest is WPI, 1989. It was my second conference in my role at Hasselblad, and before the association became WPPI. It was probably at the Rio or Tropicana at the time. But what is it about all the badges in the shot above that prevents me from throwing them out? It's such an easy answer...it's about memories and great friendships. While we can never go back, it's true that, whatever route our journey takes, Memory Lane is like a side access-road along a freeway. It's always there, reminding us of where we're going and, in this case, where we've been. But here's one more fun aspect this Throwback Thursday - virtually every person I've known in the industry was at one time wearing one of those badges above. From meetings to dinners to late nights in a bar at the convention center, we've all been there. Throwback Thursday is always about memories, and while we all need to stay focused on the future, it's a kick to take a look in the rearview mirror now and then! Happy Throwback Thursday! by Skip Cohen For me, the fun of Throwback Thursday is in the hunt for images. Lately, it's been tough to find anything new, but thanks to an old buddy, here's a shot I haven't shared. Every year, PMDA (Photographic Manufacturers and Distributors Association) held at least two significant events. The group shot above is from the annual dinner. But that same year, or a year or two after, the shot on the right, was from the PMDA holiday party. It's a grab shot that my pal, Bob Nunn, sent me recently. Bob was president of the association that year, and Jackie Augustine and I were vice-presidents. In the evening, we held a raffle for door prizes, which explains why I'm holding what appears to be an empty punch bowl. But the best part of the backstory concerns formal attire. A bunch of us wanted to make the evening truly special. We got rid of the rubber-chicken dinner theme - it was rare to get a good meal for 250 people. We went with passed hors d'oeuvres and black tie. However, a few months before, in the Board meeting, we brought up the black tie idea, and I'll never forget Sam Fisher being furious - "I have a black tie, but I'm not wearing a tux!" he screamed. He just didn't get the concept. We made it "black-tie optional" and the problem was solved! If you haven't been on your hunt for throwbacks today, take the time. Old photographs have a way of reminding us of the incredible career path we all chose in imaging. And it doesn't matter what part of the business you're in - what a kick to know our industry helps the world capture memories! Happy Throwback Thursday! Sometimes you will never know the value of a moment, until it becomes a memory. Dr. Seuss by Skip Cohen
It's Throwback Thursday, and as I wandered through my archives, it hit me that some shows and trips stand out more than others. And like a fine wine, the memories get better with age! WPPI 2007 was one of those shows that really stood out. From the print competition to the speakers and judges to the programs on the trade show floor to the annual day-in-the-life book that Graphi Studio was putting together, it was a phenomenal event. I pulled a few of my favorites above, especially anything with good buddy Bill Hurter, one of the very best editors in the business. Bill passed away in 2015, but his influence lives on. His legacy and reputation for quality and passion for imaging is legendary. It's hard to believe it's been almost 20 years since these images were captured. Time definitely flies when you're having a good time! Meanwhile, have you done your own hunt of old photographs today? Take that trip down Memory Lane -- It'll help remind you of the value of photography and the magic of stopping time! Happy Throwback Thursday! by Skip Cohen
It's Marketing Monday, and here's one of your easiest (and most fun) tools for marketing your business in imaging...Throwback Thursday. I've written about #TBT many times in past posts, but it's time to drill down on more detail. One of your biggest challenges is planting seeds of ideas with your clients. It's not easy setting yourself apart from the competition these days, but not because it's difficult. The challenge comes with so many opportunities, and many of you fall into "analysis paralysis." You're not sure where to start, and procrastination takes over, and you wind up doing very little. These days we're all tuned into Throwback Thursday and sharing old images. You've seen me share industry stories and photographs we can all relate to. You're my readers, and most of you are seriously invested in imaging, but what about your readership and "Mom?" For most of you, "Mom" is your target audience. Remember, 98% of the purchase decisions to hire a professional photographer in the portrait/social categories are made by women, and Mom is almost always involved. Throwback images can prompt Mom to consider an updated family portrait. We're into Spring seasonality, and then into the importance of capturing summer memories. It's the perfect time to remind your audience that it's time for an updated family portrait.
What I love most about a Throwback Thursday approach is that it's so soft-sell, it's hard-sell without being in anybody's face. Plus, it works on just about any image, even a headshot campaign. Have fun with the old photos you share. Use them to show your sense of humor and how much fun you are to work with. When you can make fun of yourself, you become that much more approachable and a stronger relationship builder. Plus, you're reminding "Mom" that the kids are growing up and that her family is changing. While we can't stop time, as a professional photographer, you can take time and turn it into a tangible memory and a perfect gift for any time of year! by Skip Cohen
Although I shared this over eight years ago, I wanted to bring it back again. Why? Because there's so much we take for granted in education today. I'm pretty sure this was the very first program of its kind in imaging. It was thanks to the brilliance of Ed Pierce (front row, second from the end) and the trailblazers in the photograph with him. Here's what so many of you don't know:
This is where it all started! There wasn't ANY online programming at the time. There were no webinars; even YouTube wouldn't be founded for almost close to ten more years! But this is another fun aspect of Throwback Thursday. While in one respect I can't believe how old I am to have been around for this stuff, on the other hand, I couldn't be more proud to have been a very small part of it. Hasselblad was one of the sponsors, and Tony Corbell and I flew to Washington, D.C. and were in the audience all day at the live event. It's hard to imagine a more fun trip down Memory Lane when it comes to photography. To Royce Chenore for sharing so many years ago - thank you again! And to my old buddy Ed Pierce, you're the one who blazed this trail into video education and helped change so many lives in photography! Happy Throwback Thursday! About the photograph above: Here's a fun quality of Facebook. The image above was shared on Royce Chenore's page back around 2017. I shared it once before, but it was so long ago, and significant, that I wanted to share it again. Royce originally wrote: This is Circa 1995... it was a publicity photo for the "PORTRAIT 2000" teleconference.... this was in the VERY early days of "electric imaging" now called digital retouch... the photographers submitted "selfies" on FILM of all formats brands and speeds....(selfie...another term that didn't exist) and ACI composited them into one image.... this was EXTREMELY INNOVATIVE AT THE TIME!! Feel free to share and tag others if you wish.... "This is what I like about photographs. They're proof that once, even if just for a heartbeat, everything was perfect." Jodi Picoult* by Skip Cohen David Anthony Williams and I have been friends for a long time, going back to both Hasselblad days and then mostly through my days working at Rangefinder Magazine and WPPI. In 2004, he received WPPI's Lifetime Achievement Award. Besides being a WPPI icon for so many years, nobody's more genuine than David. He was caught completely off guard, and the emotions just flowed. But this fun little tribute this morning isn't just about David, but the thousands of grab-shots we all have in prints, negatives, files on our computers, and especially our phones. A few weeks ago, I shared a large group of headshots of industry members from when they were seniors. For a second round in a few weeks, I put out a request for more artists to share their senior shots, and David had some fun with it. He shared a shot of himself as a teenager, then included a series of images from his growing up. I'm saving his teenager shot for the next post of industry artists in their high school days, but the collection David sent over is too much fun not to share. It doesn't matter whether you know David or not; my point is the power of the grab-shots in our lives that tell our story. Just to keep David company, I grabbed a few of my own favorites. You'll notice mine are all black and white - that's because I'm older than David! Or as good buddy Scott Bourne likes to remind me - Matthew Brady captured most of the photographs of me back then! Think about all the images you have from when you were a kid...pull a couple at random and then take a walk down Memory Lane and think about the stories they bring back. We're an industry that helps people capture memories. Over and over again, old photographs take us back to good times and yes, even bad times, but they prove the point that a picture really is worth a thousand words. I've got a big request: how about some of you sending me 2-3 shots that tell a little of your story when you were a kid? No matter how old you are today, life was so much simpler back then, but no less relevant or contributing to who you are today. Send them as a DM on Facebook or email me. Thanks, David! I miss ya buddy - we share so many great friends and memories! Happy Throwback Thursday! * I know I've shared this quote dozens of times, but I have yet to read one better that talks about the value of photographs! by Skip Cohen It was 2008, and Scott Sheppard, who sadly passed away several years ago, interviewed me about WPPI's programming. And while it's a little long and definitely not in focus like it should have been, it's a kick to think back to the days when we were at Paris and Bally's. This was the year before the move to MGM, which continued to grow, as we took over the entire hotel, including the Garden Arena. But part of the fun of an 18-year-old video like this is the location. We were in the back hall of Bally's that led to many of the conference rooms. As Scott and I are talking, check out the people walking by. I spotted Arlene Evans, and later Bill Hurter on his "golf cart." Also, the Young Guns program I mentioned was highlighted in a previous Throwback Thursday post. Here's the link. If you haven't been to any of the major conferences in professional imaging, put them down on your calendar for the months and years ahead. A great conference isn't just about what you can learn, but the people you'll meet and your ability to expand your network. These days, a great network is invaluable! by Skip Cohen Several years ago, I started collecting senior headshots from artists in our industry. Since it's Throwback Thursday, my favorite day of the week, I'm pulling last year's "seniors" from the SCU archives, but releasing a new batch in a few weeks. So, if I've missed your high school senior shot, send it my way - you know how to find me. Just send me a DM on Facebook with the shot. As we enter graduation season for 2026, enjoy the walk down Memory Lane. The who's who is at the bottom of the page, but see how many you can get before sneaking a peek! Click for more information And if the senior market is part of your business, definitely catch the Spring promotion at Marathon on grad cards. Marketing to seniors hasn't slowed down. However, to be successful, photographing seniors requires a different skill set from when so many of us were seniors. A great senior session today is about connecting with the subject, capturing their personality, and combining it with maximum creativity. If you're interested in the senior market, the first thing you need to do is ensure you've got the skill set, but not just with your camera. You need solid communication skills and the ability to build a relationship with your subject. For many seniors, this may be their first time working with a professional photographer. They're as nervous about getting a portrait done as they are in dealing with some of their own self-esteem issues. That means your listening and conversational skills must be as good as your understanding of exposure, composition, and lighting! Remember, too, what the class of 2026 has gone through. They were all in junior high through the pandemic. And today, they're dealing with the same challenges and worries we have as adults, but with very little control over their own destiny. That alone is reason to celebrate graduation and the next steps in their future with a grad card that emphasizes optimism and good news. Marathon Press is an SCU sponsor, but my relationship with them grew out of respect for everything they do for the industry. It's a friendship that's lasted over 30 years, dating back to the first book I co-authored with Don Blair. They've got a special on gold foil treatment of grad cards. Click on either banner for more information. Meanwhile, congratulations to the class of 2026 and all the outstanding artists pushing the creative envelope in capturing their personalities! Who's Who?
First set: Glen Clark, Michael Taylor, Rick Ferro, Kristi Wolverton (college), Steve Rosenbaum, Dave Doeppel, Jennifer Rutledge, Rick Friedman, Scott Kelby, and Eddie Tapp. Second set: Gary Box, Chuck Arlund, Michele Celentano, Vanelli, David Beckam, Kevin Gilligan, Gustavo Fernandez, Bruce Hudson, Joe Buissink, Dawn Davis, Joy Vertz, Judy Host, Matt Meiers, Bryan Caporicci, Melanie Anderson. Third set: Vicki Taufer, Fran Reisner, Bruce Berg, Nick Vedros, Bambi Cantrell, Yervant, Seth Resnick, George Varanakis. Fourth set: Sarah Petty, Cate Scaglione, Sherry Hagerman, Helen Yancy, Bob Coates, Bert Behnke, Dane Sanders, Jesse Feyereisen. Fifth Set: Ralph Romaguera, Bobbi Lane, Skip Cohen, Cindy Harter Sims, Roberto Valenzuela, Kenny Kim, Brent Watkins, Lori Nordstrom While I've shared this a couple of times over the years, with WPPI 2026 having just ended a few weeks ago, it's time to bring it back one more time. Here's the short backstory - it was the opening program at WPPI in 2008. Each artist above was a "young gun," setting the standard for some amazing creativity in imaging and business. While a few have disappeared from the active photography scene over the years, most of the group is still setting the standard for excellence in business, education, and art. My favorite moment was Mike Larson doing his then state-of-the-art risk-taking moment...he'd put his Canon on the self-timer and toss it 12-15 feet in the air, capture an image, and catch the camera on the way down. Hopefully, today he's using a drone! Back then, it was a bold and risky move, but what a kick to watch. I recently found the video below, which Bill Hurter put together as the intro for that evening's program. It shows some of the work by each artist at the time. So, how many artists do you recognize in the shot? Wishing everybody a terrific Throwback Thursday and time to go off searching for memory-making moments that make you smile! Seriously, take the time - old photographs are an outstanding way to remember the value of imaging and a career field like no other! Note: Photo Credit - I'm pretty sure it was thanks to Kenny Kim by Skip Cohen I was proud to be a writer for Shutter Magazine when it first started. I wrote for them for at least six years. For each article, the authors were required to submit a short video related to the story. I knew that I had to make each video memorable. Well, it's Throwback Thursday, and I'm pulling the video below out of the archives. (I know I shared it a few years ago, but it's too much fun to not share again!) My topic that month was the importance of diversity. I was playing off an old Kodak study that I don't believe has changed since it was conducted over 30 years ago. The hierarchy of why people hire a professional photographer in the portrait/social categories goes brides, babies, and pets. But there's a secondary message here: if you're going to be diverse in your specialties and promote them on one website, you need continuity. In the portrait/social specialties, brides have babies, babies grow up and become seniors, get married and start their own families, and families have pets. If you photographed the wedding, why not be diverse enough to follow the family as they change and grow. It's really that simple. However, if you're going to branch off into more commercial applications, for example, then build a separate website or have a landing page that gives viewers the opportunity to choose which way to go. The reason is that different viewers have different priorities. For example, a staff member from an ad agency looking for a product photographer will not spend time looking through the work of a wedding photographer. In the same vein, a bride and her mother won't visit a commercial photographer's website to see wedding images. Obviously there are exceptions...Elizabeth Taylor had Herb Ritts photograph her wedding in 1991. She sold the images to People Magazine for a million dollars and the money went to her non-profit AIDS foundation. Personally I thought the coverage was terrible, but it was shot by Herb Ritts, and added value to the sale, so who cared? LOL KNOW THE DEMOGRAPHICS OF YOUR TARGET AUDIENCE! Sheila helped with every video, even when I used a cheap camera. My recording quality improved over the years. She also joined my Goodwill search for a gown—still inexplicably in my closet. Add the tiara from Party City, the doll from Goodwill toys, Molly the Wonder Dog, and it's the recipe for a perfect trip down Memory Lane. Happy Throwback Thursday! by Skip Cohen After so many years of sharing Throwback Thursday images, it's getting harder to share anything new. So, while I've shared a lot over the years about our winter trips into Yellowstone, since we're in the first week of Spring and things are warming up, why not go back to a few cold days in Montana and Wyoming? For ten years, going back to February/March in the early 90s, Duncan MacNab organized a snowmobile trip. It started with four of us and grew to 25 "knuckleheads", mostly from the photographic industry. The collection above is from a few different trips over the years. Everyone knows the expression, " He who dies with the most toys wins." Well, we used to say that Duncan, years before he passed away, had already won. He clearly had the most toys, including a gas grill on runners. On one trip, he towed it up to 8000 feet and grilled cheeseburgers! But my point for this Throwback Thursday isn't so much about the trips as about the memories, thanks to an industry we love deeply. The hardest part of aging is losing friends...but the best part comes with all the memories, enhance and maintained by photography. Every image brings back moments from the past, as vivid as if they happened yesterday. In 2016, we were fly-fishing in Montana and caught up to Duncan and Chris one night for dinner in Bozeman. Although the three of us hadn't been together in close to 20 years, it was as if the last conversation ended with a comma - all the jabs and jokes started flowing immediately. Think about it for just a second - what would the world be like without photography? How dull would life be without photographs that bring with them incredible memories, even when they're bittersweet? If you're relatively new to the industry, take the time to think about the "magic" you possess with the simple click of the shutter. You're in the business of helping people turn the intangible into memories they can hold in their hands and share for a lifetime. That's an incredible responsibility and your clients deserve the very best of your skills. And to my good buddy Dunc - sure do miss ya, pal! Thanks to you, so many of us have great memories and stories that continue to make us laugh. We got to see a part of the world, Yellowstone in winter, a sight that few people will ever experience. Put a Yellowstone winter together with the humor and creativity from some of the finest photographers in the industry, and the memories redefine the meaning of the word joy. I know I've promised in previous posts to stop using this quote by Jodi Picoult, but there's none better: "This is what I like about photographs. They're proof that once, even if just for a heartbeat, everything was perfect." Jodi Picoult Happy Throwback Thursday!
I am a part of all that I have met. by Skip Cohen It's 17 years ago today that I decided to resign as president of WPPI and Rangefinder Publishing and start my own business. It was 2009, we were in a recession, and just about everyone thought I was nuts. Well, in a way I was...I was tired of fighting with the owner of WPPI and didn't agree with how he treated the team. One of the things I learned along the way in my career, which more managers need to remember...your people are your most valuable resource, NOT what you do or sell. Speaking of looking back, the two videos below are favorites of mine—though honestly, they're also the only two I could find this morning! Each summer, some of the speakers helped promote Skip's Summer School. Still, a classic and one of my favorites was thanks to a good friend, Jerry Ghionis. The first video below was in promotion of the 2011 program, and nobody does it better than Jerry! The second video was put together by another good buddy, Adam Sherwin and the team from Resource Magazine who that year was a sponsor of the event. The speaker lineup for 2013 The challenge of doing a program like this each summer became incredibly labor-intensive. And with so many online programs getting started back then, along with other workshops, 2013 was the program's last year. We then expanded the SCU blog with a stronger online presence, guest posts, and podcasts. Reflecting on those summers, I realize how fortunate I've been in this industry, with a journey that's never slowed down. Working alongside talented artists throughout these programs has fueled my growth; their patience, style, and individual contributions have shaped both our industry and my life in immeasurable ways. My opening quote from Alfred Lord Tennyson above says it all. We're all connected, and everybody we meet becomes a thread in the fabric that makes us who we are! Happy Throwback Thursday! by Skip Cohen It's my favorite day of the week for posting--Throwback Thursday. Today, I'm using a 1929 photo of my Dad's first grade class and my third-grade class to introduce a key suggestion for 2026: build a more diverse business through a formal legacy program. If you aren't offering one, consider starting now. Going through an album of old photographs, I found the one above. My Dad is in the top right corner. Dad grew up in Cleveland, and this would have been shot right at the beginning of the Great Depression. Just to further make the point, I want to include this class shot from third grade. I'm highlighted on the right, my wife, Sheila, on the lower left. We actually met in second grade and went all through school together, right up to our senior year in high school. We were never good friends and barely knew each other until 40+ years later. Here's my point this morning - sharing a throwback on social media is a great way to light a fire with your target audience about helping them capture their stories. This isn't a new SCU topic, but there are still so many of you who haven't bothered to implement the service into your product line.
My definition of a Legacy Program includes anything related to documenting a client's history. Nobody can do it better than you, as a storyteller. Telling stories is your expertise. So, why not channel that skill set into helping clients tell their stories? Very few of you offer any kind of Legacy Program in your offerings. Support could include efforts to capture senior family members in a formal portrait or to video-record the older generation telling their stories. While anyone today can capture video with their phone, all of you can create a more professional presentation. You have the skills for mixed media and editing to create a beautiful presentation and well-documented story for any client. And then there's your own family! Everyone has aging senior members in their family with stories to tell. Plus, whether organized in albums or shoeboxes, you've got grab-shots and formal portraits over the years that represent key moments in everyone's journey. If you're just starting out with a legacy package, use your own family's history to build your sample product. All I want to do today is remind you not to let time slip by. Take the time to set up a camera or phone and sit down with your parents and grandparents. Document their conversations about growing up, their friends, and their experiences. And if you're stuck for what to talk about, just pull out some old photographs and kick back and let them do the talking! Set a date soon to document your own family's stories. Then, use it as a model on your website and plant the seeds with potential clients. There are an estimated 25+ million people over 75 in the U.S, alone. They all have stories to tell - it's a virtually untapped market! STOP PROCRASTINATING---Remember, "Someday" isn't a day of the week—take action now to preserve memories in your family, and start helping your clients capture their stories. by Skip Cohen
It's my favorite day of the week, and I'm turning back the clock to a trip to New York for Photo Plus East in 2009. I picked four of my favorites from the stash to make a very specific point - some of the very best memories are made catching up with friends at conventions. Sure, we go for the education and networking, but there's that very special aspect of "fun" that jumps in and never fades in the years following. Remember "fun?" It's a special word that these days is lost in the challenges of business, the economy, and sadly, politics and the news. But even on the most stressful days, looking back at old photographs brings some great backstories bubbling to the surface and out from under the "baggage" that wears us down. What made this show so special for me that trip was that it was the first time I went to a convention with NOTHING to do except enjoy the show and catch up to friends. It was just after leaving Rangefinder Publishing and WPPI. I wasn't speaking or teaching, had no booth assignment, and it was Sheila's first "real" trip to NYC. Sheila and I had moved in together in May of 2009, and PPE was in October. The day started with catching up to Tony Corbell and Nick Vedros, and enough time for a fast super-hero pose, perfected by Vedros himself. Then we caught good buddy Matthew Jordan Smith on the convention floor and finished one of the days with Tony for sushi and a walk through Times Square. If you haven't gone off on the hunt for throwback photographs, grab a coffee and take a few minutes. Old photographs remind us of great friendships, the important role photography plays in everyone's life, and backstories that just make us smile! Happy Throwback Thursday! by Skip Cohen It's Throwback Thursday, and after so many years of weekly posts, it's getting harder to find images and stories I haven't already published. In fact, I started this post revisiting a 2010 series of portraits of me, Sheila, and Molly the Wonder Dog, (at the right) captured by Clay Blackmore. But after checking my older posts, I found I'd already shared them a couple of times. But here's the fun of Throwback Thursday: old photographs take us on an almost magical trip down Memory Lane. Ever had a friend who's been around for so many years that you can't remember when he or she wasn't in your life? Well, Clay is one of those people! As I started digging through older posts and online albums in my archives, Clay kept showing up. For example, whether he was teaching, helping us with the Hasselblad "Hot Stuff" campaign, photographing the great sushi battle, or capturing an in-booth portrait of the Hasselblad team, we've worked together on so many different projects/events. Clay and I first met in the late 80s, when I joined Hasselblad USA. Clay was working with Monte Zucker, and my role at Hasselblad had brought Don Blair into my life. Monte and Don were two of the most recognized portrait artists/educators in the industry. They had a profound influence on so many artists in the industry, especially on Clay and me. Here's my point today: The best thing about our industry has nothing to do with photography directly, but rather the friendships that come from everyone's mutual love for the craft. Over the years, I've been repeatedly inspired by Clay and the way he grew into one of the most diverse, talented, and giving artists in imaging. I know it sounds sappy, but this industry is a family. We share so many of the same challenges, watch each other's back, and if you're in a bind and need help, there's always someone you can call. Throwbacks help us stay grounded and are like an emotional multi-vitamin when you need a lift! And to my buddy Clay... you and I have talked over the years about how Monte enriched your life, and how Don enriched mine. It's a kick knowing they're both watching over us right now. What an incredible journey it continues to be! Happy Throwback Thursday! by Skip Cohen It's Throwback Thursday, and a great time to share one of the "almost lost" podcasts with my good buddy Scott Bourne. But there's a throwback story to tie in with the podcast series. Scott and I launched the podcasts in 2010 as we worked on our book, GoingPro, published in 2011. However, we actually met for the first time many years earlier. In 1998, Hasselblad introduced the XPpan, a 35mm panoramic camera. As the industry magazines picked up the story, I got a call one day from one of the publishers. She was looking for images captured by a photographer outside the Hasselblad staff. I sent her a package of images I'd just recently received from a photographer I had never met, Scott Bourne. Our paths wouldn't cross again for another decade. In 2009, after resigning from Rangefinder Publishing and WPPI, my first project was to launch Skip's Summer School, (center photograph above). It was a three-day workshop series in Las Vegas, and I was looking for speakers. Somebody suggested I talk to Scott Bourne. Twitter was still in its infancy, but Scott was leading the pack with 25,000 followers. That was an extraordinary number at the time. It was a few weeks later that Scott refreshed my memory and told me the story, going back to XPan. He brought up how our friendship got started in the podcast below. It's a perfect example of a topic that's one of your greatest marketing tools - relationship building. If you're stuck finding ideas to help you with relationship building, I just recently shared a blog post on the concept. It's just a click away. The Almost Lost Podcasts: GoingPro - Episode 4: Relationship BuildingAs I wandered through my archives, I pulled a few pictures from projects Scott and I worked on together. I've learned so much from him over the years, and what a kick to now be old farts and still be in touch!
When was the last time you took a moment and thought about the backstories you share with people who have been key supporters in your career? Throwback Thursday is a great time to take a few minutes to savor those memories from the past, especially with people who came into your life and became "family." Brian Chalker wrote: "People come into your life for a reason, a season, or a lifetime." In our case, Scott and I came into each other's lives for a reason, that's become a lifetime. Happy Throwback Thursday! This is what I like about photographs. They're proof that once, even if just for a heartbeat, everything was perfect. Jodi Picoult by Skip Cohen
A year or two back, I promised to stop using the Jodi Picoult quote, but there isn't a better one when it comes to looking back. The group above comprises many of the finest artists and educators in the photographic industry. I shared the image in 2020, but with WPPI coming up next month, the timing couldn't be better for a walk down Memory Lane once again. Alan Karlin sent me two small albums many years ago. They were filled with his shots from WPPI 2004, and this one is a classic. Click on the image to view it a little larger in the SCU Lightbox! This group shot is most of the instructors/speakers at WPPI 2004, and it's a stellar crew. These artists blazed a trail of influence for so many photographers today. Sadly, there are at least six who have passed away since Alan clicked the shutter, but that doesn't change the impact they had on so many of us. How many do you recognize? Happy Throwback Thursday! |
Our Partners"Why?"Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 130 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.
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