 Click on either the paperback or e-book above to link to Amazon.com Intro by Skip Cohen As I've written so many times in the past, the best thing about this industry is the friendships that come out of everyone's love for the craft. Sure, it's about imaging, but it's also about the community, sharing, creativity, and respect. Rick Sammon and I have been friends for easily thirty-plus years, going back to my early days at Hasselblad. We've worked on many projects together, sat next to each other at rubber-chicken industry dinners, and share a long list of mutual friends. Rick's newest book is loaded with great content to get you thinking about not only your business but ways to maximize your skill set. While I'd love to share more, let's start with part Rick's introduction, which will give you and idea of the framework of the book. There's so much good content! Anybody can start a business. Anybody can get their first few sales. But the key to longevity is creativity, paying attention to your business, building relationships, and having an earning strategy that's always working...even when you're sound asleep! “If you don’t find a way to make money while you sleep, you will work until you die.” Warren Buffett by Rick Sammon The quote by Warren Buffett that opens this blog post was the inspiration for my latest book (paperback and Ebook), How To Make Money While You are Sleeping: A photographer’s guide to passive income – and other savvy business strategies. I want to share with you part of the Introduction from the book. As you will see, if you put in the effort while you are awake, you can indeed make money while you sleep. The book is dedicated to the memory of my dad, Robert M. Sammon, Sr., who, through his example, showed me the importance of paying careful attention to one’s income, expenses, and investments . . . as well as the benefit of living below your means. My dad, an amateur photographer who got me started taking pictures, also gave me some invaluable advice when it comes to making money: “It takes a lot of peanuts to feed an elephant.” In other words, he was saying that all those pennies and dollars can add up, which is the theme of this book. “Dad, you’re not only a photographer, but you are also an entrepreneur who happens to be a photographer.” – Marco SammonThat’s what my son Marco, seventeen years old at the time, said after I introduced myself as a photographer at a neighborhood party. Marco, who has since received his PhD in Finance and is a finance professor at Harvard Business School, was making the point that although I take pictures for a living, I spend a lot of time—the majority of my work time actually—on the business side of my profession. I’m always working hard on new projects—writing books, setting up affiliate programs, cultivating sponsorships, recording online classes and podcasts, and so on. “Dad, you’re not only a photographer, but you are also an entrepreneur who happens to be a photographer.” Marco Sammon That’s what my son Marco, seventeen years old at the time, said after I introduced myself as a photographer at a neighborhood party. Marco, who has since received his PhD in Finance and is a finance professor at Harvard Business School, was making the point that although I take pictures for a living, I spend a lot of time—the majority of my work time actually—on the business side of my profession. I’m always working hard on new projects—writing books, setting up affiliate programs, cultivating sponsorships, recording online classes and podcasts, and so on. Marco also observed that I spend a lot of time promoting those projects on social media, and then tracking the results. We’ll talk more about tracking sales later in this book, but for now, if you self-publish a paperback or Kindle version on Amazon.com, you can actually track sales on an hourly basis – which I don’t encourage because it can become addictive. However, I have to admit that I do track sales quite frequently when I release a new book. So, the message here is this: as much as you love photography (as I do), and as much as you want to save the world (its people, wildlife, environment, and so on) with your craft, it’s important to understand that in order to succeed you must also be a good businessperson—which involves generating income while you are both awake and asleep. Zzz If you know me from some of my other photography books, photo workshops, tours, seminars and online classes, you may be thinking, “I like Rick’s photography and I’ve learned some cool things from him, but what could he possibly know about sound business practices?” Well, believe it or not, before becoming a professional photographer I spent ten years (1980–1990) at Bozell & Jacobs as vice president/group supervisor on the Minolta camera account. At that time Bozell & Jacobs was one of the largest advertising and public relations firms in the world. At that agency I learned about the business side of photography, as well as how to promote Minolta photographers, including famed Beatles’ photographer, Harry Benson. When I left the agency, I had the “ammo” to promote myself through advertising and PR. I had also learned the business side of a professional photographer’s life from working with other famous photographers like fashion photographer, Robert Farber, and United Nations photographer, John Isaac. The lessons I learned at the agency were invaluable, as were the business lessons I learned as editor of Studio Photography magazine (from 1978 to 1980). Having been hired with no editorial experience, my boss and the publisher of the magazine, Rudy Maschke, said this to me when I asked him for my first raise: “Sammon, you are learning so much that you should be paying me.” Zzz On these pages I will share all I know about the business side of photography with you, which of course includes making money while you are sleeping. These lessons have helped my wife, Susan, and I run our business for more than thirty years—and I can tell you, there is nothing like running your own business. As a small business owner, you learn very quickly that you are both the “chief cook and bottle washer,” as my dad used to say. When thinking of generating income while you are sleeping, please don’t get me wrong, I still work my butt off during my waking hours—because I love what I do. And as the saying goes: “If you love what you do, you never need to work a day in your life.” Zzz Generating income while you are sleeping starts with your waking time, something we’ll cover in Chapter 1. Before You Doze Off. If you are new to generating passive income, the cool thing is that after you put in the work, you can doze off (take a nap during the day or go off to bed) and wake up a little richer than you were before you closed your eyes. The key phrase here is “a little.” Before I explain, here’s another expression my dad shared with me: “Everything is relative.” In other words, “a little” means something different to different people. For example, “a little” passive income each day from different sources (including books, online classes, and crowdfunding projects) could possibly add up to a very nice source of income. In fact, I know several well-known photographers whose major source of income is generated passively. In subsequent chapters, you’ll see how you can generate “a little” income while you sleep with different money-making projects that you can create during your waking hours. Here’s a look at the table of contents (topics I cover) for the book: Acknowledgments & Networking Author’s Preface Introduction 1. Before You Doze Off 2. Your Website: Your 24/7 Store 3. Socialize or Succumb 4. The Advantage of Affiliate Programs 5. Buy Me a Coffee 6. Start a Facebook Group 7. Write or Narrate a Book 8. Offer a Downloadable PDF EBook 9. Join the Crowd with Crowdfunding Intermission 10. Start a Podcast 11. Record an Online Class or Classes 12. Offer a Newsletter 13. Strive for Sponsorship 14. Create Content for a YouTube Channel 15. Get into Webinars 16. Sell Prints Online 17. Launch an Online Forum 18. Suggest a Product to a Company 19. Take Stock of Stock Photography 20. Your Money Can Work Harder for You Than You Can Note: There's only so much information you can share in a blog post. Check out Rick's book - you won't be disappointed.
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 I think we all have a little voice inside us that will guide us... If we shut out all the noise and clutter from our lives and listen to that voice, it will tell us the right thing to do. Christopher Reeve by Skip Cohen
It's Marketing Monday, and we're definitely in the final stretch of 2022's seasonality. At the same time, some of you are still trying to make key decisions regarding promotions, partnerships, community involvement, and more things to bring the year to a solid close. Here's my point, and it's all in the quote above - stop second-guessing yourself and, like Nike's tagline - JUST DO IT! That little voice inside us gets drowned out by all the noise, stress, and confusion in our lives. And while it's simply the way life is - we all wear too many hats, and that little voice in our hearts - the one we should be listening to most often, disappears in silence. It's just a short thought this morning. Listen to the voice in your heart and let yourself be proactive instead of reactive. Happy Monday!  Creativity is the ability to see relationships where none exist. Thomas Disch by Skip Cohen At the risk of sounding like a Jack Handey clip from old SNL shows, when I read the quote above, it got me thinking about how it applies to our industry. As pros and aspiring professional photographers, you're all in the business of capturing relationships.
And here's one last big one I see every day when I'm wearing my Platypod hat. Eight years ago, Larry T. had a vision of being able to travel without the bulkiness of a tripod but have the necessary gear to capture images that could never be handheld. In fact, the recent Platypod Pros feature on the website highlights forty of the most respected artists in the industry who, every day, create and capture relationships where none previously existed. So here's my point - so many of you undervalue what you bring to the party with your skills, business, and ability to help your target audience. You worry about the timing of getting more involved and reaching out. You've got the passion for the craft, and you've spent plenty of time fine-tuning your skills, but taking that jump into the public eye and building relationships is risky. Here's one more thought based on an old proverb: The best time to plant a tree is twenty years ago.
The second best time is now.  by Skip Cohen It's November 21 and the end of the year is just 40 days away. While there's still time for plenty of business, you're down to the wire. While 2022 has been better than the "pandemic years," anybody who tells you "it's been easy" is lying. Still, there are a lot of success stories out there - business is back. With less than six weeks to go, and Thanksgiving just a few days away, here's a different way to look at the year: Years ago, I used to share wisdom from the Walk the Talk books. I was looking at Finish Strong and found a great quote: "To finish first you must first finish!" Here's my point: No matter what you didn't accomplish this year, you're still in the game. The ending of the year is only a fiscal measurement, not a rolling average of your growing passion, skill set, ideas, customers, or promotions. Every day you grow a little more as an artist, and if you've been up nights worrying about your choices, you still have your passion. Nobody can steal that unless you give it to them. You can only do your best! As trite as that sounds, appreciate what you've learned and how far you've come instead of worrying about how much you still have to learn! And for those who like to procrastinate, over-think, and ponder instead of taking a few risks... "People who take risks are the people you'll lose against."
John Sculley  by Skip Cohen
A comedian once said, "It'll be my luck when my ship comes in; I'll be at the airport!" It's a funny line, but sadly the way some of us feel at times. But it's just a one-liner and doesn't have to be your reality. We're down to the wire with minimal time for you to remind your target audience that you're in the business of capturing memories. And as sappy and overused as that expression is, you've still got time to put it to work before that last wire snaps!
The $100 billion pet industry is poised to nearly triple to $275 billion by 2030, creating potential tailwinds for pet-friendly stocks...The pandemic has upended the lives of humans, but for pets, it's been a bonanza: Their owners have been home all day, showering them with attention and treats...Morgan Stanley's housing strategists estimate that the growth trend of US pet ownership more than tripled during the pandemic.
Here's my point - that last wire hasn't broken yet. There's still time for you to keep building relationships with your clients. Just remember, this holiday season, there's a renewed sense of family and the potential to make this a solid final stretch for holiday sales in 2022. And if you're stuck for ideas - you know where to find me.  Erik Kuna, Scott Kelby, Skip Cohen on The Grid in 2020 by Skip Cohen
The best thing about our industry is the friendships that come out of everyone's love for the craft. Platypod and the KelbyMedia team have an incredible relationship extending well beyond friendship. Both companies have a solid focus on education and helping artists raise the bar on their skill set as well as having fun. "Fun" is one of those words too often lost in business today, but not with these guys! And if you've ever hung out with any one of us in the shot above, then you know it's a work-hard-play-hard scenario. Tomorrow at 1:00 PM EST, I'm on The Grid joined by photographer and educator Dave DeBaeremaeker. We're going to be talking about getting the most out of workshops and conferences, the importance of diversity in your skill set and we'll have some fun looking at some of Dave's most favorite images. I'll also be sharing a fun announcement wearing my Platypod hat and kicking off the holiday season. See you on The Grid at 1:00 PM this Wednesday, November 9, 2022.  It's not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Charles Darwin by Skip Cohen
When I was a kid, several times a year in school we'd have a practice fire drill. At the risk of giving up how old I really am, I also remember emergency drills during the Cold War and the craze for a need to have a home bomb shelter. Today's kids have even more to deal with because of school shootings. And right up to present day, we're in tune with hurricane, tornado, flood and fire threats. But so few of you are truly prepared for the "what ifs" in your business! Think about the pandemic. It was March of 2020 and professional photography came to a screeching halt! If you were a one-trick pony exclusively devoted to a single specialty, most artists were dead in the water and might still be working at Home Depot! It was horrible, as the world around us shut down. We grew up on stories like the three little pigs - but we still built our houses of sticks and straw. So, what have you set up for your business to make it more secure? If a disaster like the pandemic rolled back in tomorrow, what would you have in place?
And you can drill this down as much as you want. For example, who's your back up if something goes wrong, short or long term and you can't make an appointment? Who knows all your procedures and passwords? Does somebody have account information, including your bank account and the ability to write a check or pay a bill in your absence? Most of us know the safety drill from the airlines by heart. From the exits, to the life jacket to the oxygen masks we can lip sync every flight attendant's speech. But we've got nothing in place for the one thing we do the majority of every single day - run a business!   by Skip Cohen
It's Marketing Monday, and if this sounds like a rant...it's only because it is! As a working or aspiring professional photographer, one of your best marketing tools is at your fingertips. Yet, so many of you will miss the boat and purchase a box of holiday cards at CVS, or you'll do nothing at all! Here's my point - a holiday card is a perfect way to show your work and remind people what you do for a living. NONE OF YOU should be sending out any store-bought cards this year. A card featuring one of your own images is the perfect way to remind people what you do for a living. It's so soft-sell that it's really hard-sell without aggravating anybody! At the risk of this post sounding like an infomercial, Marathon's got their annual BOGO going on right now. That means you're decreasing the cost per card and increasing your potential for more revenue this season. Just click on either banner in today's post to find out more. There are two different applications for holiday cards: First, create a few hundred cards to send to clients and influencers in your community. Put your image on the front of the card and a pre-printed message inside. Then, add a hand-written message for special clients/influencers to personalize it even more. On the back of the card, it's your contact information. Only, instead of "Hallmark," in the center at the bottom of the card, it's the name of your business, your phone number, email address, and URL for your website. Second, let's get holiday cards into your mix for your clients. This is about increasing revenue. After the last few years of challenges in life, this has the potential to be a remarkable holiday season. Again, it's your work on the front of the card, and you're working with each client to help make their card unique. This is going to be a record-breaker for holiday messages this year. Think about it for a second: We're at a point in history where we're all trying harder than ever to stay in touch. What better way than spreading holiday wishes this season? So, stop procrastinating! And like the Nike tagline...JUST DO IT!  You can't be the kid standing at the top of the waterslide, overthinking it. You have to go down the chute! Tina Fey by Skip Cohen
This isn't the first time I've used Tina Fey's quote. However, for those of you still procrastinating and not figuring out what you want to do for the holidays - it's right on point! There are still too many of you sitting on the sidelines watching the parade go by instead of being in it! So, here are a few things to consider for 2022's holiday season:
The $100 billion pet industry is poised to nearly triple to $275 billion by 2030, creating potential tailwinds for pet-friendly stocks...The pandemic has upended the lives of humans, but for pets, it's been a bonanza: Their owners have been home all day, showering them with attention and treats...Morgan Stanley's housing strategists estimate that the growth trend of US pet ownership more than tripled during the pandemic. In a previous life, the owner of the company I worked for was a ponderer. He'd spend so much time thinking through what to do that the company was often pondered right out of some great opportunities. There's no such thing as a "sure thing" these days. That means you have to take risks. But the great thing about imaging and business is that nothing has to be forever. November first is next week - Take some risks, and stop pondering at the top of the waterslide. Stop overthinking what you're going to do next. PS And yes, that's me at Kalihari Waterpark in Ohio many years ago with our granddaughter. At one point I pondered so long at the top that a little old man, easily 80 years old, stepped around me and said, "Excuse me kid, I'm headed down this thing!"  Intro by Skip Cohen I've shared this a couple of times over the years, but with what would have been my Dad's 100th birthday coming up, now's a perfect time. My Dad passed away almost seven years ago, but his birthday was on Halloween. This is going to be the kick-off of "Ralph Week." It's funny, when I was a kid, he was in the wholesale candy and tobacco business. I had access to a full warehouse of candy, but nothing tasted as good as what I collected with friends every Halloween. So, between trick or treaters hitting the doorbell every few minutes and me heading out with friends, he never had a focused birthday until we were older. In 2010, just after we moved to Sarasota, I talked him into write a couple of blog posts. He wrote the piece below for me that November. I love the relevance - there is no expiration date on running a good business, building trust with your clients, and creating a brand based on integrity. When Dad started in business just after WWII, he didn't have Twitter, Instagram, Facebook, or for that matter, the Internet, but he did have a telephone. He didn't go to any conventions to network, but he did have time to meet people and talk to potential clients. He didn't have workshops to go to, but he did have books to read and ideas to share with his associates over lunch. He started out in the lumber business; moved into the vending world with candy and tobacco and into his dream of commercial/industrial real estate when he in his early forties. He loved bringing people together to build things that lasted, and everything he did was always on foundation of integrity and good business sense. Right up until he passed away at 93, he still did a lot of his business on a handshake. He might have slowed down physically as he got older, but he never compromised those standards my grandfather taught him many years earlier. So as you think about 2022 and into the new year, everything he talks about is right on point! Pay attention to your business, and keep an eye on your competition, but don't get so obsessed with what everyone else is doing that you lose focus on your own marketing plans.  Image by Cantrell Portrait Design I have been happily retired for many years, and unemployed for almost twenty. I am not a plagiarist, but I must quote my father who spent the last months of his life writing advice to his children:
“Conduct your business in an upright manner and remember, the most important thing in one’s life is to be honest with one’s self. Maintain the high standard and dignity that your business requires. Do not go into deals hastily and be visible in your business as much of the time as is possible. If you take time to play, do it away from your business, because your livelihood needs all the attention you can give to it.” Early on, I concluded that the best testimonials came from my many friendly competitors. We didn’t really compete with each other, in the true sense. True, we were in the same field of endeavor, but we all knew we were there to help each other. Happily, the “tough competition” fell by the wayside. I remember giving Skip driving lessons and I told him, “Watch the left front fender…..the rest will take care of itself!” I’ve found this is really true of everything in life. An old axiom says, “If you tell the truth, you never have to remember what you said.” That is all part of reputation-building. I found that, sadly, in the field of real estate, truth is hard to come by for many. In our case, it was a major building block in the reputation which we enjoyed, and helped us to thwart the competition. Goodwill is all of the above, plus a lot of caring for your clients as well as your competitors. If life is a give-and-take situation, giving is the more important of the two. The taking will come with time and be far more appreciative. Just remember – you heard it here! Ralph Cohen, Founder and 1/2 the Creators of Skip Cohen!  What good is creating the greatest images of your life, if nobody knows who you are?
The best thing about all of these suggestions is that none of them are rocket science. They're not hard to implement, although some are more complicated than others. The point is, you snooze - you lose. You've got the 2022 holiday season ahead to make this one of the very best!
The truth is, marketing is marketing, and each spoke of the busy illustration above has a unique role in building brand awareness...for ANY business. No one post or sound bite could cover everything out there, but you know where to find me if I can help.  by Skip Cohen
We're ramping up to the peak in seasonality for the 2022 holiday season. So getting your name out in the community should be at the very top of your "to-do" list. It's an ongoing process, but even more critical this time of year. You want top-of-mind awareness: whenever somebody thinks about photography, you want them to think of you. Now, combine that awareness with the increased importance of family that's a spinoff of the pandemic. I'm not sure there's ever been a time when family portraiture was more in demand or needed than today! What good is working to create the finest images of your life if nobody knows who you are? by Skip Cohen
We're coming up to the true seasonality of the year, and with all the challenges in the world, from the pandemic to natural disasters like last week's hurricane and then the politics we all deal with; NOW is the time to make sure your network is solid, You need to pay attention to its care and feeding – just like a house plant that needs to be watered and fed now and then. Well, your network is no different. Building relationships is your greatest marketing tool! And as Scott Stratten said years ago, in his book "UnMarketing," stop marketing and start engaging! "Sound Advice" is about helping you build a more substantial business this holiday season. I've got one goal - let's make this one of your best years ever!  Click the banner above to link to the podcast. by Skip Cohen
Eight to nine years ago, Photofocus and Skip Cohen University launched the "Mind Your Own Business" podcast. That's over one hundred episodes with some of photography's most respected artists and educators. In this last episode, my good friend and co-host, Chamira Young, and I wandered down Memory Lane and talked about some of our guests and the lessons we learned. Unfortunately, we couldn't cover everyone, but that doesn't change the appreciation for each guest who joined us on the podcast. A BIG thanks to all our listeners and followers, Chamira for so often making me sound better than I deserved, and the team at Photofocus who made the podcast a reality. As for what I'm going to jump on next? No idea, but that's the fun of still not knowing what I want to be when I grow up. What an incredible ride it's been!  by Skip Cohen Throwback Thursday doesn't have to be exclusive to old photographs and memories. Sometimes they can tie into great concepts - things that never change but remind us how to run a better business. The two images below are at least twenty years old and are thanks to Bambi Cantrell. With bridal fairs and wedding expos getting back into swing, many of you will be exhibiting in the months ahead. So, with the help of two very small low-res images, I want to remind you how to set up your booth. The image on the left is a photographer in his booth at a bridal fair. The image on the right was Bambi's at the time. And while it looks expensive, those are painted cheap hollow wood doors with crown molding in the back. Put together with a few pieces of stylized furniture and fresh flowers, and you've got the perfect exhibit.
But there's more to think about:
And here's one more tip from my buddy Bryan Caporicci. I've shared this before, I don't know if he still does this, but I love the idea! Working bridal fairs, he'd hand a future bride a floppy disk and say, "Take this home and look at some of my work." Brides today have never even seen a floppy, let alone know what to do with it. He made it a point to talk about the importance of prints and the wedding album. Michele Celentano took a similar position. You'll find her "I Believe" message just a click away. It's all about prints. I'm not saying to hold back those digital files from clients who want to share them in cyberspace - just don't forget the importance of printed work. So, I'm celebrating Throwback Thursday with timeless advice from three well-respected artists and good friends. There is not expiration date on great marketing ideas! Happy Throwback Thursday by Skip Cohen
I started this series to remind you about all the different building blocks you need to help make 2022's seasonality the best ever! I'm keeping these short podcasts under ten minutes and as jam-packed with ideas as I can make them. So, it's Marketing Monday and the perfect time to talk about your blog. Things might be changing in social media a lot, but a good blog is still an essential part of the foundation you want to have to keep building your brand and business. Your website is about what you sell, but your blog is about what's in your heart. It's your opportunity to show how much you love the craft, be helpful and right now, give Mom ideas for this holiday season. See you next episode! by Skip Cohen
I started these short podcasts to help you with the building blocks you need to make this year's seasonality the best ever! And while I know that's a pretty tall order - it's possible for everybody, but you've got to be in the right frame of mind and be confident in your skills and marketing. Today's topic is a little different for a Marketing Monday post, but so relevant these days. Let's get rid of all the negative people in your life. Let's keep those "Negators" on the sideline where they belong and simply shut them off. They're not allowed to interrupt your thoughts or your passion for the craft. And if you're stuck and need a little support, or even a quick review of your website, I'm a great sounding board - you know where to find me and I'm happy to help. by Skip Cohen
The whole idea behind Sound Advice is to give you ideas to build a more substantial business - so let's talk about fine-tuning your website with some easy-to-do fixes. In another couple of months, Internet traffic will explode as more people start doing their holiday shopping. In the same way, you have favorite stores you like to shop in; you want your website real estate to represent you with the best possible experience. No single blog post could cover it all, but today's post will give a few ideas to at least keep people looking rather than moving on to another photographer.  by Skip Cohen
As I write today's post, I'm back in my hometown of Painesville, Ohio. While it will eventually tie into your business and marketing for the fourth quarter, time is the topic. We're back for a high school reunion, but being here after being away for so many years, it's impossible not to get reflective. I remember as a kid, my grandmother talking about how fast her life had gone by. Well, here I am, now her age back then, and I'm trying to understand where the time went. I continue to have an incredible life, so my reflections are more like Rip Van Winkle waking up to find the world changed than anything resembling regret. I simply can't believe how fast time has gone by. But the physical proof, beyond aging and my memories, are the photographs Sheila and I have. Old friends from our childhood are really "old" friends at this point. And that tree my Dad planted at the old house is now thirty feet high and shading most of the backyard. Repeatedly one of us mumbles, "OMG," as we drive by some community landmark. All the while, we've got the photographs to prove that things were different back then. And here's where marketing hits in today's post – because of the pandemic, there's a greater sense of family in the world that we haven't seen since I was a kid. That's what all those old photographs captured – a time when life was slower, less complicated, and the focus of life was more on family and friends. Throwback Thursday posts you share of old photographs, remind your audience that today's photos are tomorrow's cherished memories, and you're the magician. You've got the ability to stop time. You've got the power to capture and create memories for your clients this holiday season that will live on for years to come. Since time doesn't stand still, NOW is the time to lock in your planning. Stop procrastinating and burning the clock – think through your approach for the fourth quarter. Stop for a second and think of something you said you would do this year and still haven't completed. We all do it – and suddenly *poof* we're out of time. So let's end the mañana routine and start to build what you need. And if you're stuck with putting together a game plan – I keep offering to be your sounding board, but rarely does anybody ask for help. I live vicariously through your entrepreneurial spirit – and you've got a free coach right here. But I can't help if I don't know what you want to do. So, before you run out of time, let's see what we can do to make 2022 one of your biggest and best holiday seasons ever! Just IM me on Facebook. by Skip Cohen
Sound Advice is an experiment using short sound bites with tips to help increase your brand's strength. I've got one goal – to help you make 2022 one of your best years ever! It's Marketing Monday and a great time to hit a topic all of you worry about – getting your name out there. There are so many things you can be doing to make sure you have top-of-mind awareness with your target audience. It's an old concept, but "top-of-mind" is all about making sure that whenever somebody thinks about photography, your name is right up front. What good is working hard to create the best images of your life if nobody knows who you are? |
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