by Skip Cohen After posting at least six days a week for the last ten years, missing the previous few days has felt strange. But the reason is a kick and points to a topic I've written a lot about over the years - special projects. I'm honored and excited to be teaching at the Hair of the Dog Online Summit next week. Over the last month or two, since being asked, I've been pulling material for my program, and it was finally time to put it all together. From sharing the experiences/ideas of friends and associates to new material I've pulled together, it will be a jam-packed presentation with plenty of "low-hanging fruit" attendees can start to implement almost immediately. And there are bonuses from some of the speakers when you purchase an All-Access registration. For example, I'll be holding an online bonus program on November 7 as a follow-up to my presentation. The whole idea is to help attendees stay focused on marketing and growing their business right through the holiday season. But there's another aspect to the Summit that makes it special - I've worked with Nicole Begley, the founder, in the past. She's talented and totally focused on the goal for the two-day event - helping artists raise the bar on the skills. Plus, it's a fundraiser for the Hair of the Dog Conservation fund. The growth of pet owners has never slowed down, and for so many of you it's such a logical addition to your existing specialty in imaging.
But, like any aspect of professional photography you have to have the skillset to match the demand, exceed expectations and make yourself habit-forming. The Hair of the Dog Summit has brought together ten industry specialists to help you grow and establish a stronger part of your business. It's a no-brainer to attend, regardless of your choice of the two participation levels. I hope you'll join us on September 26 and 27 - See you then!
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