by Skip Cohen

​I'm online virtually all day, every day. Now and then, somebody shares an image that's so stunning it deserves to be seen by more people. Often, I'm not even out in search of an image to share, but this one, especially when it came up full-screen on my monitor, just hit me!

Clay Blackmore is no stranger to SCU, or for that matter, many of you, especially if you're a wedding or portrait photographer. There's nothing Clay can't photograph, but it's his people work I've always loved the most. He shared the image above on Facebook yesterday.

Clay shared the following advice on his SCU faculty page when we first started this blog:

"More than ever, today's photographer needs a strong foundation in posing and lighting, along with a keen sense of business acumen to navigate a path to the better customers. When I was in Japan a few years ago I saw these signs about service that's so appropriate for the way we have to think about the business:

• Build strong relationships and create customers for life.
• Be responsive to the expressed and unexpressed wishes of every customer.
• Look for opportunities to innovate and improve every customer's experience with you.
• Resolve all customer problems quickly.
• Never stop learning.​

It all boils down to service and hard work. Each image is something we want to be extremely proud of. We're building our business one relationship at a time through great service. It's the heart of any photographer's studio."

It's hard for me to believe Clay and I have been friends for over thirty years, first meeting after I joined Hasselblad. It's proof that time flies when you're having a good time. 

Check out more of Clay's work with a visit to his website and Facebook page. And if you see him scheduled to speak at an upcoming conference or in the Canon booth, run, don't walk to grab a seat!
​

by Skip Cohen

​It's Throwback Thursday, and while a big part of this post is from the SCU archives, it's so relevant to helping many of you raise the bar on the quality of your images, especially with tall grooms and short brides. It's a great lesson in posing and all thanks to Don Blair.

I've written a lot about him over the years, almost always about something I learned during our incredible friendship. "Big Daddy" pretty much became the older brother I never had. 

He believed in the "rules" of photography, but he broke them all the time. He was always looking for a different way to take everything he learned and create something new, but he never compromised at the client's expense. 

The two images above are a prime example of Don pushing the edge of the creative envelope. (My apologies for the quality of the scans. They're from a copy of the book we wrote together in the '90s.)

What do you do with a tall groom and a short bride? 

​He was a 6' 4" Algerian boxer, and she was the All-American cheerleader type, at best 5' 1". Just about every photographer at the time would have him hunched over her or put them on some stairs to balance things out. Don sat them down on the floor and created some of my most favorite bridal portraits.

And then, to do a different spin - he sat the groom down and brought the bride in behind him. The bridal portrait becomes so much more pleasing than the usual hunched over groom!

There are no shortcuts to becoming a great photographer. Make it a point to know every aspect of your camera and especially the different focal lengths of your lenses. Stop being a "natural light specialist" and get to know studio lighting. Spend time experimenting with various techniques and learn every rule in photography. Attend every hands-on workshop you can; watch every video, and read every book!

"You've got to learn your instrument. Then, you practice, practice, practice.
And then, when you finally get up there on the bandstand, forget all that and just wail."
Charlie Parker

​by Skip Cohen

I consider myself one of the luckiest guys in the industry, mostly because of the people I've met and worked with over the years. I'm not a tennis player, but we've all heard that your game improves when you play with somebody better than you. That's the way it is with creativity. That's also why taking as many workshops/classes as you can each year will help your skillset. It's not just about learning something new but being exposed to creativity on a different level.

Bob Davis is one of those creative buddies who never sits still and is always pushing the edge of the envelope. Together with his "partner in crime," Dawn, they're always looking for new ways to support their clients and build relationships. If you've never heard them talk about how they build relationships with vendors, listen to this past episode of Mind Your Own Business.

Every photographer is looking for ways to make their work different, especially in the wedding industry. We all know the sequence of events at a wedding, and it's tough to tell the story differently each time. But there are things you can do to make some of your images unique - find a different perspective.

That's one of the things I love about working with the Platypod team - they're giving artists the ability to capture from a different perspective. In turn, that creativity trickles up to the clients and helps create beautiful albums and memory-making images.

Bob sent me the images in this post (click on them to view in the SCU Lightbox) and wrote:

Platypod is the one of the best pieces of grip gear that goes everywhere with me! Sometimes tripods are not allowed in many public places, and when I travel it's much easier to pack this camera support over a tripod. I use remote cameras often and the Platypod is perfect for getting my remotes in position and out of the way.

He takes it everywhere, including while on Safari in Mashatu, Botswana, Africa, last April.
 
I had a vision of the Tree of Life, beneath the Milky Way and thousands of stars in the heart of darkness in Africa. It's the oldest Baobab trees estimated to be over 6000 years old, and I can only imagine what this ancient tree has witnessed.

Using the Platypod with a small Manfrotto ball head to support Canon EOS 5D Mark IV with a EF 16-35mm f2.8 vIII lens, I was able to accomplish my vision. This frame the tree is rim light using the modeling light of Profoto A1.

Check out more of Bob's work with a visit to his website. And, if he's teaching at any conference you're attending in 2020, run don't walk to get a seat! You'll never be disappointed in what he shares. He's an artist who needs to be on your radar!

Interested in finding a different perspective for more of your images? Check out Platypod. There are some great holiday specials going on right now, and more creative tools to expand your skillset from macro to landscape and everything in between! Just click on the banner below.

Marketing is no longer about the stuff that you make, but about the stories you tell!
Seth Godin

Over the last few years, I've written this at least a dozen times - Your website is about what you sell, but your blog is about what's in your heart. It's the fundamental difference between these two pieces of "real estate," and done right, your website and blog should work together.

The stories you tell start with your about page and talking about why you love being a photographer. For most of you, "Mom" is your target audience, and she doesn't care about what gear you work with, what awards you've won, or how you got started. She wants to know if she can trust you to capture the kinds of images she wants. She wants to see if you love being an artist or you're just in it for the business.

Next up is the importance of the products/services you sell. Your blog can position the importance of capturing memories, while your website can share ideas on how to preserve and present them. For example, a wedding album isn't a book of pictures - it's the first family heirloom of a new family. As my buddy, Denis Reggie, used to say, and I'm paraphrasing a little, "The flowers will die, the food's been eaten, the gown will never be worn again, but the album is priceless and will last forever."

Talk about the importance of prints. Share ideas on displaying images. Consider an idea like Justin and Mary Marantz do when they "Shoot for the silver frame." It's that one spectacular image that becomes the signature memory maker of the wedding. While every artist does their best to capture nothing but great photos, there's always one that's a show-stopper.

And, if you're having trouble getting clients to understand the importance of printed images, Michele Celentano has made it easy for you. She's permitted you to plagiarize her "I Believe" statement. Here's the link to the first time I shared it on the SCU blog.

Ironically, photographers are the world's greatest storytellers, yet when it comes to selling their services, so many do an underwhelming job of telling their own story!

by Skip Cohen

​One of the most fun aspects of this industry is about the photographs regularly shared by so many of my outrageously creative friends. Shiv Verma is one of those buddies who lives by a standard of always pushing the edge of the envelope and asking, "what if?"

It's the creativity of artists doing things with Platypod that got me involved with Platypod in the first place. There are an estimated 20,000 photographers who have added Platypod to their gear. It's a game-changer, always giving you a different perspective.

Shiv did just that with a ring shot recently. In fact, with these images, he wrote, "Platypod Max and two Litra Torch 2's (you can carry them in your pocket or your bag). Place the lights as appropriate and have a blast - I did."d

Both images were captured with the LUMIX S1R and LUMIX S 24-105 lens. The exposure triad for the ring in the petals of a white rose was F/4.0 @ 1/200 ISO 400. And the ring below was F/11 @ 1/30 ISO 400.

​Platypod's Holiday Specials are going on right now! They're so worth the minimal investment to help you change your perspective and capture unique images. Add in the new goosenecks and Litra Torch 2.0 lights, and you've got more ingredients to expand your skillset and let the creative juices flow.

Check out the short video below and hear what several of the industry's most recognized pros had to say about the Platypod Ultra when it was first introduced. Now, you've got two models to choose from, plus more accessories and even the Ultra Travel Bundle, complete with a Benro IN00 Ball Head!

​My apologies for the quality of the image above, but it's Throwback Thursday. The photo is from the 90s, and was a 62KB file. I've tried to clean it up as best I can. It will never win an award for quality, but the booth certainly will!

Bambi Cantrell and I wrote three books together about wedding photography. The image above was her booth at bridal fairs at the time, which she talked about in one of the books. When so many photographers did the minimum with the usual skirted table and a bunch of albums, Bambi was always making a statement.

What's remarkable is how little effort the whole booth took to create. The panels in the back are just painted hollow wood doors with a little added molding and spotters. The floor they set up in advance on plywood sheets, and the rest is just accessories to be inviting.

Bambi was also one of the first photographers to use image boxes for shows like this. While she had albums to show as well, using the image box allowed more than one person to look at her work and not "hog" an album. Plus, it made a point to the audience about other ways to share images from the wedding. She had those big framed prints on display, albums and the image box - all giving the bride more ideas on things to do with the photographs from the wedding.

But here's the point - if you're going to exhibit at ANY show for ANYTHING - make your booth a statement.  Go the extra step. I still see companies doing the same thing at trade shows today, and it's always the same. A static display with a staff member or two who are "underwhelming."  

Are you looking to make your work stand out and make a great first impression? Don't settle for doing what everyone else is doing!

"It's never crowded along the extra mile!
Wayne Dyer

by Skip Cohen

As I've written so many times in the past, the best thing about our industry has very little to do with imaging, but the friendships that come out of everyone's love for the craft. This post is especially fun for me because it brings together two good buddies of mine - Denis Reggie, who I've been hanging out with since I joined Hasselblad in the late 80s and Steve Brazill who I just met a few months ago.

While I've only known Steve for a short time, thanks to a couple of marathon phone calls, we've got great chemistry. I first talked with him after he interviewed Dr. T, founder of Platypod. Then we did an episode of "Why?" together, and he shared so much insight into being a music photographer. From that point, the friendship took off. Now, the most fun aspect is thinking about catching up with each other LIVE in the not so distant future at any of the 2020 conventions.

Steve gave me one of the nicest compliments about SCU and my "Why?" series, describing it as a mini-version of his Behind the Shot program. My purpose with "Why?" was to introduce you to some of the most respected artists in imaging. Steve's taken the concept so much further. He's getting inside the heads of each artist, and talking about some of the most iconic photographs in the world.

​Denis Reggie and I first met back in my early Hasselblad days. While most people know him as one of the finest photographers in the world, he's also responsible for changing the way wedding photographers think about their work. Denis helped change an entire industry in the 90s as he talked about the value of the wedding album. Think about it, the dress will never be worn again, the food is gone, the band's gone home, the flowers will die, but the photographs captured become the first family heirloom of a new family.

Together, Denis and Steve share a lot of terrific insight into technique, your skillset, relationship building, the importance of storytelling, and even copyright protection. Regardless of your specialty in photography, there's a lot you'll learn and enjoy in this new podcast.

Follow Steve with a click on the "Behind the Shot" thumbnail on the right. Every podcast is jam-packed with relevant content.

At a time when we're flooded with Internet content - this is a site that needs to be on your radar. And, you'll never regret a minute of the time you spend with Steve Brazill and his guests.

by Skip Cohen

With every step in the evolution of imaging, there are always artists who hit the panic button. If you look at the last few decades of milestones, we had people upset when color came into the black and white world.

Then, we had photographers and even a few retailers upset when auto-focus lenses replaced manual focus. In the late 80's, I remember Calumet throwing Nikon out when it was announced they'd no longer manufacture manual focus lenses.

Digital came along, and once again, there was this quiet rumbling of discontent. I'm guessing it was the offspring of those artists upset over color, interrupting the black and white world who were most worried. They couldn't help it; it's in their genes.

Over and again, we've had moments when imaging has changed, as technology continues to push the evolution of imaging in other directions. So often, I hear artists upset because anybody can be a photographer today. But, here's the difference - It's not the gear that makes the artist - it's the skillset. "Uncle Harry" may have better equipment than you, but he doesn't have the skillset. 

Photographer, artist, videographer, and educator, David Nguyen, made the point last week when he shared the video below all shot on an iPhone 11 Pro Max for a full wedding! He was a guest and wanted to put his iPhone through his own fun test. I'm not suggesting anybody should do this professionally, but David's skillset makes a great point. And as he mentioned, he was a guest at the wedding, not working professionally.

Technology isn't going to slow down for any of us, and "Uncle Harry" or "Debbie Digital" are going to keep getting in the way at weddings. Often they'll have better gear than you. But the difference is your ability to be a storyteller. It's your skill set in understanding lighting, exposure, and composition.

And in talking with David, when I asked for permission to share the video on the SCU blog, he reminded me of another important element that separates the pro from the hobbyist at a wedding..."As professional photographers, we also contribute by directing the portrait sessions, interacting with the people to create moments, and helping the B&G keep track of time." The intensity in relationship comes out of the trust established with the couple early on - usually starting in the engagement session.

Uncle Harry can only create an album - as a professional photographer, you can create the first family heirloom of a brand new family! There's a difference between great images and a great story that captures memories the bride and groom might have missed.

I've always had a problem with the way many photographers look at an album. For example, with a wedding album, it's not a book of photographs but the first family heirloom of a brand-new family. You're not selling pictures but tangible memories, and to the world outside the photographic industry, you're magicians.

Your clients deserve an excellent presentation of their images at a reasonable cost. At the same time, you deserve a reasonable profit margin. Well, Marathon's developed a full product line to help you increase business and profitability.

The team at Marathon has been fine-tuning and expanding their selection of Bella Albums, and the quality is excellent. Plus, you've got an infinite combination of paper stocks, printing formats, colors, textured covers, styles, embossing and the list goes on and on.

When we were fighting my mother's Alzheimer's, one of the greatest treasures was pulling out old family albums. She may not have remembered what she said five minutes earlier, but she looked at every picture. Each one took her back to that moment in time. Those albums brought back great memories and created new ones for us at the same time.

Your clients deserve great presentations of their images, whether it's a wedding, family sitting, or Day-in-the-Life shoot. Click on any image in this post to link to Marathon's Bella Albums pages. We're coming up to fall seasonality and the holidays. It's time you planted some unique gift ideas with your clients, and Marathon's team is ready to help! 

I'm pulling this out of the SCU archives because so many of you need help with hand and ring shots.

Actively involved as an administrator in both the Facebook Wedding Forum and Advanced Wedding Photographers Forum, there are too many ring shots being shared that are mediocre.  
 
Well, nobody did a better job photographing rings and hands than my old buddy Don Blair. And, while these classic shots might be twenty years old, they still set the standard. I know this is more about hands than rings, but Don's classic hand shot, showing the rings of the bride and groom, is still one of the best!  

I apologize for the quality of the scans. I no longer have the original images, but they're good enough to make the point. These were scanned from a copy of the book we wrote together, Body Parts. (Contact Marathon Press for more information - I think they still have the ability to print copies.) 

These images and tips should help you create your own classic hand shots. The image with the flowers has always been one of my favorites.

Don's tips were all based on simplicity.
​

•  Use a high camera angle.

• Keep the bride's wrist down and remember, the groom's hand is just going to be a prop.

• Roll the ring hand into the lens.

With hands there really is no right or wrong, simply better or best. Don had two great rules for hand shots in general:

• Try to turn the hands so you're photographing them from the side. Try not to show the palm or the back of the hand.

• When his hands and her hands are close together or touching, curl his fingers slightly. With her hands, extending the fingers will add elegance to the image.

From Don Blair's Guide to Lighting and Posing Body Parts
​Images copyright Don Blair and Skip Cohen. All rights reserved.

As a professional photographer, your work ALWAYS needs to be better than "Uncle Harry's." Your clients deserve the very best, and if your attitude is "That's good enough," then you shouldn't be calling yourself a professional.

​Just because it's the "slow season," doesn't mean it has to be slow for you. Now is the time to practice and fine-tune your skill set. Your goal is to always exceed each client's expectations, and you'll never do that if you don't experiment and work to be the finest photographer you can be!

​It's Throwback Thursday and while I shared these techniques many years ago, the more photographers I "meet" online, the more relevant understanding lighting technique has become. There are so many of you who could raise the bar on the quality of your portraits with better lighting!

In 1999, Don Blair and I published Don Blair's Guide to Lighting and Posing Body Parts. That's 19 years ago, and the information we shared in this book will never go out of date. The whole idea for a book like this started during one of Don's programs when somebody sitting near me said, "This is great stuff - there should be a book on this!"

Well, the sweetheart of Don's life, his wonderful wife Donna, had passed away a year or so earlier and the project started with a dual purpose - to help photographers improve their portraiture and to give Don something to help take his mind off the pain of a broken heart. I remember being on the road with him several times, and he'd always buy a rose and put it on the pillow next to him as his own tribute to Donna.

We did all the photography for the book in Las Vegas with models from the area because we wanted to introduce the book at WPPI the following year with a program that included the same models. Tony Corbell, Terry Deglau joined us as we storyboarded each page on the wall of the hotel room where we were shooting. Remember, there was no digital imaging then - every shot for the book was first captured on a Polaroid proof. Bambi Cantrell later added the finishing touch with the author's portrait for the back page on the right.

The fun of today's post has two parts. First, so many of you need to understand the basic principles of good lighting, and it doesn't get any easier than to share Don's examples, complete with diagrams. Second, what a kick to take this walk down Memory Lane. Even though I've shared some of the backstories about Body Parts before, "Big Daddy" was one of the most loved photographers in the industry. I think about our adventures together all the time.  It's a great reminder why the memories we help people capture are so important!

If you need help in improving your portrait technique, technology has changed a lot, and Marathon Press can still print the book, but no longer have it in stock. If you've got an interest let me know in the comment section and I'll pass on the information. 

​Happy Throwback Thursday!

At PPE in NYC a couple of weeks ago I met Jeremy Chan through my good buddy Matthew Jordan Smith. Since Matthew moved to Japan, we don't catch up as often as we used to and neither of us knew we were both going to be at the show. He introduced me to Jeremy.

Throughout the next couple of days Jeremy and I kept bumping into each other at various booths at the trade show. We're all part of a relatively small industry and sometimes it's surprising how many common friends we all share. 

Getting home from PPE, Jeremy sent me a quick IM on Facebook, just to say hello. That led me to his Facebook page and a lot of stunning images. So, loving great images and appreciating how the Internet has helped make our industry a smaller place, I asked him for permission to feature one of his photographs.

Not only did he say yes, but he sent me the following:

San Francisco City Hall is a magical place to photograph. This photo is captured around 5 pm which is during sunset. So, the golden hour light is leaking in from the west side of the building.  By combining the “yellow” light on the upper floor and the two lamps, the photo is made naturally with the warm color tone, which is exactly how I wanted it to look.

Check out more of Jeremy's images by visiting his Facebook page. Just click on his photograph above.

In the meantime, look at your schedule for 2019. One of the most significant benefits of attending every possible convention/conference you can work into your schedule is networking! And, there's very little that beats the power and fun of meeting people who you've only met in cyberspace, face to face!

It's no secret I'm a groupie. My passion in this industry is helping photographers with the business and marketing side of imaging, but I never slow down in following artists in social media, and it's even better when I meet a few of you on the job!

Meet Ryan Bassett from Feko Photo in Cleveland. We were visiting friends in Ohio and wandered over to Headlands Beach. It was late afternoon on an overcast and chilly day. Ryan was on the beach with a bride and groom. I started talking to the other photographer working with him on the shoot.

It's always a kick when I'm watching an artist working, and no matter what question I ask, I always get a response that suggests they think I'm another "Uncle Harry."  They're always polite, but the look on their face says, "Go away amateur!"

For the shot above Ryan had the couple walking down the path to the beach through the tall grass and sea oats. I loved the way he was working with them. He was lying in the sand, getting as low an angle as possible. He came over to the car as we were leaving, and I know was wondering if I was legitimate or a stalker. LOL I asked him if he'd send me the shot. Well, he did, and there it is, and I'm betting his clients loved it.

There's no doubt the couple loved this image, and it's a perfect time to remind everybody of your biggest goals with every client - exceed expectations and make yourself habit-forming. Click on the image if you'd like to see more of Feko Photo's work, which includes both Ryan and his partner Al Garcia.

Ryan, thanks for sending me the image to share. However, you're living in Ohio and until Spring there's a good chance to get that same shot you'll be lying in a foot of snow. I'm happy to show you the beaches here in Sarasota any time!

It's Marketing Monday and the perfect time of year to share a post out of the archives about selling prints. I'm still surprised at the number of photographers who claim they can't sell prints, especially when we're got such a great selection of unique materials and technique available through the professional labs. 

For example, two months ago I shared a post about Bay Photo's Performance EXT Metal prints. It's been outside my home in the hot sun and rain since then and still looks like it just came out of the box. It doesn't need to even be hosed down or cleaned and continues to be a talking point every time we've got friends over.

Well, it's October and the seasonality of the fourth quarter is on your doorstep. You've got an opportunity to sell more prints, increase revenue and bring the close of 2018 to a stunning ending by offering your clients new opportunities and ways to display their images.

But, it won't happen if you don't put in an effort to help educate them! It's up to you to help your clients understand the power of a print.

A few years ago at PPE in NYC, I got into a discussion with Bryan Caporicci and Rob Nowell of Sprouting Photographer. The topic was the importance of printed images. Bryan hit me with an idea that's brilliant. Listen carefully, because he's sharing it and invited all of you to steal the idea.  

When Bryan works a bridal fair, he hands each bride a floppy disk, labeled with his contact information and says, "I'd love to show you some of my images. Here's a collection of some of my best!"  The brides look at him like he's from another planet and ask, "What am I supposed to do with this?" They have no idea what to do with a floppy disk.

**POOF**  Bryan's got an instant connection to explaining why printed images are so important. After all, who's to say a DVD is going to play on anything twenty years from now and who knows what a jump drive will look like. In fact, if you were to receive anything on a floppy disk right now, what would you do with it?
 
Need another tool? I've shared this in other posts in the past, but it's time to remind many of you again. Michele Celentano has offered every photographer the right to reprint "I Believe." She wrote it at least five years ago. She uses it as part of her presentation package. It's printed on nice stock and tucked into each folder she gives her clients. She talks very openly about why she believes in printed images in her "Mind Your Own Business" webcast.

Just click the screenshot of Michele from the webcast if you haven't heard Michele talk about the importance of printing your work.

So, here it is, you've got Bryan's floppy disk idea; Michele's "I Believe," which you can print and share with clients and the idea of framing a jump drive, which started as a joke to make the point.  Here's another idea. In support of the whole concept of printing images, Bryan put together the one minute video below a long time ago, which again makes the point. All of you can make your own demo video, just frame some DVDs and jump drives!

And for those of you who like everything either black or white - it's never going to happen. Clients are always going to want digital files for their Facebook pages, websites, cell phones, etc. The Internet has changed the way we share images, but we don't have to give up on prints.  

Printing images is absolutely NOT dead - everyone just has to do a better job of planting the seed with their clients.

One hundred and two artists ago I started this series because I was teaching a workshop and frustrated by the fact that nobody knew who Mary Ellen Mark was. That got me thinking about the importance of more photographers knowing the people who like the early pioneers have blazed a trail in this industry. As the project progressed over the last two years, I expanded the series to include young contemporary artists who are setting new standards for imaging.

Andy Marcus joins me on this new episode of "Why?"  I consider Andy covering both profiles of a trailblazer and a contemporary artist who is setting a standard for quality and creativity. 

Fred Marcus Photography was his father's dream. Andy took over the business, and today Fred Marcus Studio is over seventy years old and still in the same NYC location. While the business of photography has changed a lot in seventy years, nothing has changed in the importance of building relationships and delivering an outstanding product to the client.

Andy's been a leader in the industry throughout his career but now let's take it a step further. He never slows down in adapting to new technology, and that's where I consider him a contemporary artist setting the standards of service, quality and exceeding customer expectations.

"Why?" is typically about one artist, one image, and one backstory but knowing the diversity of Andy's business I wanted to share a couple of additional images, which are below. Click on any of the photos to see more of Andy's work along with the talented team of artists and videographers who have helped build Fred Marcus Photography!

 Intro by Chamira Young

We're into that glorious time of year again: wedding season.

As a photographer myself, I understand how dangerously easy it is to become hyper-focused on technical details, such as the latest camera and lighting equipment. However, just as important (and dare I say more important!) is to put yourself in your clients' shoes and understand your photographic services are just one part of a multi-faceted machine. This is especially true with weddings. Understanding what your clients are going through during their hectic wedding process is key,  and it can give you an advantage over your competition.

This great post from the good folks at Photodex presents some interesting facts about wedding season that can help your wedding photography business. I'll bet there's a stat or two in there you didn't know. Also, make sure you read to the end, as they give some very useful tips on how to best present your photos to your clients in slideshow form. Revealing your finished work to the couple is an art form in and of itself, and can easily make or break sales.

It's time to put yourself into your clients' shoes. Let's get to it.

By Photodex

Wedding season is in full swing! Have you ever wanted an inside look at numbers and lists of everything that can possibly go into a wedding?

Here are some pretty interesting fun facts and numbers for anyone trying to get an idea of what goes into a wedding. You can also find all this information and more directly from the 2018 NewlyWed Report from WeddingWire. From social media announcements to planning to couples information, the list just goes on! Good luck to everyone working or attending a wedding, and congrats to those getting married!
​

• 41% of couples are engaged for a length of 10-15 months and the average is 13 months.
• Photography average costs have remained the same since 2015 staying at $2,400. This doesn’t include videography which is another category itself that averages around $1,800.
• The average cost of an engagement ring these days runs about $5,000.
• The average cost of a wedding dress will run about $1,700 which has stayed about the same since 2015.
• The average cost of the wedding runs an average of $36,000! This also depends on what area you live in and if this is your first or second marriage. In 2010 the average cost of a wedding was $24,070…that’s about a $12,000 increase in 8 years!
• The most popular dates for a wedding to take place is now during the Fall. Peak time for weddings used to be in the Spring.
• 54% of couples are now generating a fun wedding hashtag. This is a great way to see all the photos everyone uploaded to places like Instagram. See what other ways couples rely on technology for their wedding by looking at the full report.
  
  

We found all our data from the WeddingWire 2018 NewlyWed Report. You can find so much more information by clicking through and you can also download a full report.

Wedding Slideshow Tips and FXWe’d love to see those beautiful wedding photos and memories put together in an awesome ProShow slideshow. Follow these helpful tips and tricks to start making your best wedding, engagement, or rehearsal dinner slideshow. To make your photos pop even more try adding a few of our creative ProShow effects or a simple theme.
​

• 5 Tips for Making a Wedding Slideshow (Part 1)
• 5 Tips for Making a Wedding Slideshow (Part 2)
• Creating a Rehearsal Dinner or Special Event Slideshow
• Damask Elegance Theme
• Always Theme
• Infinity Theme
• StylePack Weddings for ProShow Producer and ProShow Web.
  Watch the demo video here: Damask Elegance Effects for ProShow​

Photodex is all about the tools to help you become a better storyteller. They never slow down on their focus to help you raise the bar on your business, presentations and finding new ways to help you streamline the creative process. Visit their blog where you'll find outstanding new content being shared every day. 

The SAVE20WITHSKIP code is still active - so, put it in the code box when you purchase any Photodex product for a 20% discount. ​

Intro by Skip Cohen

​One of the things I appreciate most about working with the team at Photodex is their neverending focus on helping you build a stronger business and skill set. This post by "Kathy" from last week is a perfect example.

For most of you, this is the slow season, but April is right around the corner which typically kicks off the start of the wedding season in the U.S. Wandering through Google, I found some interesting data on the SoundVision website.

• 2.3 million couples wed every year in the US. That breaks down to nearly 6,200 weddings a day
• The average age of a bride in the US is 25.3 and of a groom is 26.9
• Average number of guests invited to a wedding is 178
• One-third of those getting married each year have been married before
• $72 billion per year is spent on weddings
• The average wedding budget is $20,000

The number that's always a mystery is the number of wedding photographers out there. The estimates are all over the place, but what we do know is that it's an incredibly competitive market. That means you've got to stay cutting-edge on your skill set. You've got to build relationships with your clients and your community. You've got to exceed client expectations and make yourself habit-forming!

So, I want to add a few suggestions to Kathy's list of great blogs. Wander into YouTube and search for videos from the leaders in wedding photography. All it takes is plugging names into the search box, and you'll be amazed at what you find. For example, type in Sal Cincotta and see what comes up! From weddings to Profoto lighting tips, to engagement shots and pricing - you'll have your own private support series to help you build a stronger business. 

Keep on searching and look up Vanessa Joy, Justin and Mary Marantz, Roberto Valenzuela, Denis Reggie, Bambi Cantrell, Joe Buissink, Clay Blackmore, Jerry Ghionis and Yervant just to name a few of the leaders in the industry. Then search for photographers speaking at upcoming conventions you'll be attending.
 
So many of the most respected artists in the industry are sharing content every day on YouTube and in their blogs, and Kathy has picked out ten who are outstanding. You've chosen a career path where you can never stand still and simply rest on your laurels, and great content is right at your fingertips!

by Kathy

​Check out some of these incredible wedding photography websites and blogs that are full of beautiful wedding photos and so much more. Browse through galleries, videos, and even tips if you’re looking for some inspiration as the one getting married, for a friend’s wedding, or as the photographer. 

1. Cory Ryan Photography: Looking for the hip and modern bride vibe on your wedding day instead of the traditional ‘cookie-cutter’ wedding photographer then Cory Ryan is who you’re looking for to capture your memorable moments.
2. Crystal Stokes Photography: Crystal is an amazingly talented award-winning photographer who is obsessed with finding/creating beautiful light and turning sweet moments into stunning imagery. Her work ranges from wedding to family and portraits and more…she does it all.
3. William Innes Photography: William’s page is a great resource for inspiration. Browse through his galleries and blogs to get a feel for his awesome work.
4. Sal Cincotta Photography: Sal has more than just his blog full of beautiful photos.
   He also has his Behind the Shutter blog with tons of tips from his magazine. His work looks like something out of a movie or a painting…he has a real artistic flair. 
5. Junebug Weddings: “Showcasing phenomenal photography, and providing the most trusted list of recommended wedding professionals found anywhere in the world. Dedicated to helping couples plan the wedding they’ve always dreamed of, we encourage our readers to find and celebrate their own personal wedding style.”
6. Melissa Jill Photography: Melissa Jill offers a beautiful site with every detail you could possibly need! She keeps her personal blog here as well reflecting her natural talent and personality.
7. Lovesome Photography: For a mix of high-end boudoir, engagement and wedding photos,
   visit Lovesome Photography. Search through her blog for fun wedding ideas and browse through her photo galleries to get a glimpse into her style.
8. Modern Wedding Photography: Browse through the blog, albums, portfolio and more for an inside look into Modern Wedding Photography and all the gorgeous photos that get taken. If you want a fun, authentic, and candid approach from a passionate and enthusiastic photographer…you’re in the right place.
9. Del Sol Photography: Del Sol Photography’s page has tons of amazing destination wedding photos to browse through. Check out their Trash the Dress section for epic images!
10. Focus Imagery: Unique and beautiful photography with a “little piece of magic”. As they say. “We are storytellers and capture your day through our photo journal style of photography…The perfect blend of light, love, and you.” This definitely shines through after going through their portfolio.

​We’d love to see those wonderful wedding photos and memories put together in an awesome ProShow slideshow. Submit your slideshow to be considered for a spotlight on our blog.
Be sure to select the blog submission option.