by Skip Cohen

It's New Year's Eve and like most of you, I'm ready to wind things down! But I can't let this last day of the year go by without thanking all of you for your support, encouragement, friendship and love for this industry!  Without question the year was bizarre, but here we are, and the view looking forward is a whole lot more fun than what we all see in the rearview mirror.  

Thank you so much for choosing a career path that has so much potential in 2022! Stay safe, healthy, stop watching the news, or at least don't believe everything you hear or read. And, if you're headed to IUSA, please come by the Platypod booth where I'll be hanging out.
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Happy New Year from me, Sheila, Lucy and Belle. (And if you've ever tried to do a shot by remote and get a pup to look at the camera, it's pretty much impossible!)

See you in 2022!

by Skip Cohen

We're in between two holiday weekends and having a stretch of life that's simply quiet and peaceful is wonderful! It's also wonderful when there's a real camera in my hands instead of my phone. I'm not saying I can't get great images from my phone, but this was captured with an older LUMIX FZ300, and I love what this camera can do.

But there's a more important point to today's post...it's about the pups in our lives. We got Belle and Lucy four months before the pandemic kicked in. We've all been together every day since, and they're an integral part of our lives. Little did we know how they'd save our sanity while having to hunker down.

My portrait of "Barbara and Belle" says it all. Our friend Barbara was over last Sunday. A few months ago, her husband, our good friend Frank, passed away, which I wrote about.  Pups know when they need to give a little lovin'. So while Lucy was clueless, Belle latched onto Barbara and went to sleep by her side. 

Dogs have a way of finding the people who need them!
Thom Jones

Wishing everybody a terrific Wednesday and don't forgot to hug your dog - in fact, go for those eleven-second therapeutic hugs I always write about on Sundays.

by Skip Cohen

We're down to the wire, but not too late for one more idea - building a Legacy Program for your clients and your own family! I've shared the concept a few times in posts this holiday season, but with Christmas and New Years right around the corner - it's time to hit it one more time.

Here's the concept: Look at the images in the photograph above. Now think about your own life a couple more generations from now. Those old black and whites above will be replaced with a few jump drives; images never downloaded from your phone, and a handful of Polaroids, Shutterfly prints, and maybe even albums. But who's going to be around to tell the backstories?

Building a Legacy Program is so easy - Seriously, it should be a no-brainer for all of you. Let's start with your own family. This holiday season, whenever your family is together, sit down with the more senior relatives and record the stories of their journey. You've all got cameras with video and even your phones. 

Next, pull out those old albums and shoeboxes of photographs. Get the names of the people in all those shots and the events that brought them together. This doesn't have to be a major production of "Roots," just documenting the chapters of your life that brought everyone to today.

Now, take it one step further - if you've got kids in the house - assign them to be the family historians. If they're young, get the camera set up for them - and if they're older, give them some assignments. Stories like, "Sit down with Grandma and Grandpa and ask them how they met?" Anything relevant in capturing those beautiful backstories that will disappear when older members of your family pass on.

And for Clients...

Including a Legacy Program with family portraits is a perfect way to expand your business and especially goodwill. Imagine the power and pure joy of a family portrait and a recording of Grandma talking about her journey along with it. The possibilities are endless.

Every Thursday for years, I've been sharing a Throwback Thursday image as a blog post. While I've got hundreds of old photographs of my folks and grandparents - with at least 80% of them, I have no idea who's in the photograph. Plus, the only stories I can tell are about the pictures that I'm actually in, or maybe I was lucky enough to hear the backstory when I was younger. 

My grandparents are long gone, my folks passed away over the last ten years, and there's nobody left in the family from their generations. Hindsight is always 20/20, and I hate that I never sat down with my Dad before he passed away to record his story.

I've written this so many times before - if we learned nothing else over the last year, ALL of us now know that life is simply too short. Unfortunately, we didn't appreciate the true meaning of freedom until the pandemic had us hunkered down. And if you lost family members through the pandemic, then you understand what I'm saying even more.

Don't let this holiday season go by without starting a program for your own family to capture legacy stories from the past. And for your clients - there's still time to get the word out today!

by Skip Cohen

It's Veteran's Day, and while this might be a short post, it's long on sentiment. 

Several years ago I took my Dad on an Honor Flight trip to Washington. They're a remarkable organization working to bring as many veterans to D.C. to see and appreciate the various military memorials. One of my favorite quotes Honor Flight has shared on their website over the years is:

So, to our son Brian, who's currently serving, Uncle Randy, friends who served, mostly in Viet Nam, and the sons and daughters of friends serving today, thank you for your service and sacrifice. We're able to live the life we do, thanks to everything you've given for this country. ​

And if you have a veteran in the family, make it a point to check out HonorFlight.org. It's a pretty amazing experience. Just click on the banner below.

by Skip Cohen

​I'm online virtually all day, every day. Now and then, somebody shares an image that's so stunning it deserves to be seen by more people. Often, I'm not even out in search of an image to share, but this one, especially when it came up full-screen on my monitor, just hit me!

Clay Blackmore is no stranger to SCU, or for that matter, many of you, especially if you're a wedding or portrait photographer. There's nothing Clay can't photograph, but it's his people work I've always loved the most. He shared the image above on Facebook yesterday.

Clay shared the following advice on his SCU faculty page when we first started this blog:

"More than ever, today's photographer needs a strong foundation in posing and lighting, along with a keen sense of business acumen to navigate a path to the better customers. When I was in Japan a few years ago I saw these signs about service that's so appropriate for the way we have to think about the business:

• Build strong relationships and create customers for life.
• Be responsive to the expressed and unexpressed wishes of every customer.
• Look for opportunities to innovate and improve every customer's experience with you.
• Resolve all customer problems quickly.
• Never stop learning.​

It all boils down to service and hard work. Each image is something we want to be extremely proud of. We're building our business one relationship at a time through great service. It's the heart of any photographer's studio."

It's hard for me to believe Clay and I have been friends for over thirty years, first meeting after I joined Hasselblad. It's proof that time flies when you're having a good time. 

Check out more of Clay's work with a visit to his website and Facebook page. And if you see him scheduled to speak at an upcoming conference or in the Canon booth, run, don't walk to grab a seat!
​

by Skip Cohen

It's Labor Day, and I pretty much share the same post every year...starting with the history of "Labour Day," thanks to Wikipedia:

​(Labor Day in the United States) is an annual holiday to celebrate the achievements of workers. Labour Day has its origins in the labour union movement, specifically the eight-hour day movement, which advocated eight hours for work, eight hours for recreation, and eight hours for rest. For most countries, Labour Day is synonymous with, or linked with, International Workers' Day, which occurs on 1 May. For other countries, Labour Day is celebrated on a different date, often one with special significance for the labour movement in that country. Labour Day is a public holiday in many countries.

So, if you're in the US, I just want to wish everyone a safe and healthy holiday. For us, it's a day to just kick back, mumble a lot about how fast the summer went by and then throw something on the grill. And if I really dig back through the memory banks, school started tomorrow, always the day after Labor Day.

Enjoy the holiday everybody - and unplug yourself from worrying about work - it'll all still be there tomorrow!

by Skip Cohen 

​Last Monday, I shared a post reminding you that you're coming down to the wire to be planning your marketing activity for the seasonality of the fourth quarter. It was pretty general, but this week let's start to list some actions you should consider.

Blog Content: If you've got a blog, it's the perfect vehicle to plant the seeds of gift ideas in photography with your clients. Here are some topic ideas:

• Start sharing some of your older images to help get Mom thinking about the timing for a new family portrait. Throwback Thursday is a classic way to deliver the message.
• Share ideas about things to do with photographs. While canvas prints are not new to any of us in the industry, they're something most consumers don't know much about.
• Be helpful: There are things you do every day as a photographer that you take for granted. Start a series of tips to help your readers capture better images. Become the expert in your community on photography.
• Start a community calendar sharing events in the community. It's a great way to show you're involved.
• Share ideas on your services: For example, I love "Day in the Life" shoots with families, children, and even pets. You don't have to spend the entire day with a client, but just a few hours in their environment gives you the ability to tell their story and, in turn, create a small album.
• Plant the seed now for a video holiday card. This is a 30-60 second piece combining video, still images, and great music. Check out Suzette Allen's YouTube channel to see more ideas.

Direct Mail, alone and with partners: I'm a huge fan of relationship building with other vendors. While you can do a direct mail campaign alone, with two partners, like a florist and salon, you'll reduce your costs to 1/3 of what it would be if you flew solo. Now is the time to get out in the community and look for partners.

New products for gift ideas: CALL YOUR LAB! I mentioned this last week, but the pandemic hasn't slowed down technology. So all you have to do is call your lab and ask, "What's new?" Then kick back and listen. Somewhere in there, you'll hear about a product that will get you excited as something new and creative you want to offer.

Community Involvement: In the top 100 things guerrilla marketers need to be doing, base on Jay Conrad Levinson's list many years ago, is be involved in the community. People like buying products from companies they perceive as giving back. Now is the time for you to be raising your hand to be involved in activities in your area. And remember, this is about people getting to know you, and it doesn't always have to involve your camera. Even working at a Friday night football game, filling ketchup and mustard containers for the Booster Club, is a way for you to be involved.

No one post can cover everything, but each Marketing Monday, I'm going to be doing my best to share more ideas for you to consider. Most important of all, remember there's a renewed sense of family in the world. Who better to help capture and create those memory-making moments than you?

Intro by Skip Cohen

One aspect of the fun of a conference or convention is the people you meet. Today's post is a perfect example with a guest post from Andrew Michaels. We met briefly at ClickCon in Chicago last week, and after the convention, he sent me an email about a unique special project he worked on during the pandemic.

The main idea was to photograph a different train operator at each of the 194 CTA stations. I simply wanted to put a face to the L. I know a lot of people don't even think about it. After showing my friends, I would get texts "OMG I saw the operator at the front of the train!!" And from what the operators told me, it meant a lot to get that recognition...The message I was trying to send hit me harder than I intended. These people really are part of the community, and just like your barista you see every day, no reason you can't say hi and just smile to brighten their day. I got to know some of them, and they are truly amazing people.

There's that old line about "it takes a village." Well, take a second and think about the people in your "village" since the pandemic started. For Andrew, he wanted to recognize the team that kept Chicago's transit system operating - never missing a day of support for the community. And remember, they supported thousands of nurses and doctors who rely on the CTA to get to the people they care for!

I'm a big fan of special projects because they help you focus on essential concepts outside your business. In addition, they help bring out your creativity and spirit, which too often, lately, are buried under Covid's baggage. In other words, they help keep you grounded!

Andrew needs to be on your radar - visit his website and follow him on Instagram.

by Andrew Michaels

​In January 2020, I made a decision to commit full time to photography, spending January offering headshots and February learning squarespace to put the new portfolio online. In March 2020 COVID hit, so my plans came to a screeching halt. 

With my studio-that-never-was on lock down, I needed a new creative outlet. I sifted through my phone notes and landed on an idea that I really liked: to photograph a CTA bus driver at every stop as they opened the door looking at the passengers outside. But with about 10,000 stops in Chicago, the “L” seemed like a better option, with 194 stops. In hindsight the “L” was even more near to my heart, given how many hours I’ve spent photographing classic shots like the Merchandise Mart and the Adams/Wabash overpass. 

As I went about my work, kicking off each day with my morning coffee, I started to consider how the local barista becomes a friendly face in my morning routine. It occurred to me there's no reason the CTA staff shouldn't be embraced in the same way. It can make such a difference in someone's day to get a smile from a familiar face. I got excited thinking how a collage of 194 different operators could encourage the riders to connect with the workers. At the very least it would literally force Chicagoans to register the idea that these iconic trains don't drive themselves. It’s an obvious but often overlooked fact. 

As I went about the project, I was amazed at how many times an operator - who I previously photographed,  would appear days/weeks/months later at a different stop. It was serendipitous to see, even with such a sprawling organization, I might cross paths with these people over and over. In fact, the very first operator I photographed, Calvin, was spotted 3 times before I finished the project.

In rail transit, a “meet” is a situation in which a train traveling in one direction "meets" another traveling in the opposite direction. Growing up, I was pretty shy, so my family would encourage me to push outside my comfort zone, stressing the importance of meeting new people. “You never know who you’re going to meet…” implying at any moment, you can make friends with a stranger who may become the most important person in your life years later. On a micro level, this project proves that to be true.

I ended up leaving many of the duplicate people in the final collage to reinforce the lesson I was taught growing up, and during the project- treat every stranger you meet as if you will meet them again.

by Skip Cohen

My mother used to use the line, "Shoemaker's children need shoes," about me being in the photographic industry and never getting her enough photographs of her grandchildren.

Recently I was asked to write an article for my high school alumni newsletter about the importance of photography and capturing memories. It was published at the beginning of this month, and as I read it, I realized professional photographers are often the guiltiest of all when it comes to capturing memories for their most important clients - their own family!

I'm hoping the article below sparks some ideas to help you become a better historian of your own family. Don't miss capturing memories so that everyone can enjoy a long look in their rearview mirrors down the road!

I’ve been active in the photographic industry my entire adult life, which kind of makes me a one-trick pony when it comes to career paths. But there’s that old line about if you love what you do, you’ll never work a day in your life.  Well, that describes my career and the incredible experiences I’ve had over the years in photography.

When the pandemic hit, photographs (videos too) became an essential component in fighting off the frustration and depression of hunkering down. For example, “Throwback Thursday” became a weekly endeavor, not only sharing images in my blog and social media stream but often just enjoying them for me and my wife, Sheila. Every fun old photograph we’d find became an opportunity for one of us to share the backstory.

While I’ve always been an optimist and prefer to look forward rather than back, regular looks in my rearview mirror helped me stay focused on getting back to the good old days. I suppose that’s why Jodi Picoult’s quote above has always been one of my favorites.

When things are tough, whether, in life or business, we all get proactive and start making changes we should have been doing all along. So, before another day passes and you miss out on capturing special memories, here are some suggestions.

“My Journey” videos: The Senior Friendship Centers here in Sarasota has a program where for a small fee/donation, you can have a chapter of your life recorded to pass on to family members.

Everyone’s journey is a story. Through the years, you’ve accumulated a lifetime of knowledge and wisdom. Now, thanks to My Journey, a new initiative being launched at the Friendship Centers in Sarasota, you can record and preserve your story, in your words, to share.

ALL of you have aging relatives with stories to share. You also have cameras and phones that capture video. Get together with your oldest relatives and capture those stories. It couldn’t be easier – set up the camera and sit down with them and ask them to simply tell you their story.

A few months before my Dad passed away, a friend who’s a professional photographer set up her camera and sat down with Dad for stories about a little of his journey in life. I regret that I never did it myself – so, learn from my mistakes and capture those stories, while there are still family members around to share them.

Old Photographs: Everybody has old photographs, some in albums, others in shoe boxes. I get that it takes time to put them all in albums, but at the very least, clean out those drawers, along with every place else you’ve stashed prints. Please keep them in one dry place. Don’t let them take a beating, discarded, and stuffed in some obscure place in your home.

Write down who’s in those photographs. There’s nothing more frustrating than looking at an old picture and not knowing who it is, where it was taken, or when. This comes up repeatedly when people share images in one of my favorite Facebook groups, “If You Grew Up In Painesville, Ohio You Remember…” People share photos all the time with question marks.

Your Family Shots: Digital photography is a kick, but how many pictures are on your phone right now without any information, never to be printed or shared? I’ve started regularly uploading to my computer and often take advantage of special offers on Shutterfly to get them printed.

Photographs and Therapy: When my mom was fighting Alzheimer’s, one of the most fun activities was pulling out old albums. While her memories of contemporary events were fast disappearing, we could pull out old photographs, and she was non-stop energy and accuracy. She might not remember what she had for dinner, but she knew everybody in those old pictures.

Social Media: I’m a huge fan of many of the forums on Facebook. The Painesville, Ohio group I mentioned above has been one of the best experiences. Sharing old pictures of my grandparents, I connected with people who knew them both. They’ve both been gone at least forty years! Posting an old family photograph, I heard from the daughter of a woman who used to babysit for my sister and me. And sharing a 1930s shot of my grandmother at their summer cottage by the lake in Painesville Township, the woman who lives in the house today, responded.

Sharing photographs in social media, especially when they involve old memories, puts the “social” into social media. They bring us all closer, and often it’s like the “Six Degrees of Kevin Bacon” game when we learn how so many of us are connected.

Don’t Miss Memories: When was the last time you did a family portrait? Obviously, I’m a fan of professional photography, being in the industry, but it’s so important for somebody in your family to be the family historian. Whether hiring a pro or getting your family together for an updated portrait, don’t miss the opportunity to capture memories.
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For the first time in history, all of us went through the same horrible experiences because of the pandemic. Coming out of the challenge, there’s a renewed sense of family. Along with that renewal come opportunities to turn intangible memories into tangible photographs and videos to cherish for the future!

by Skip Cohen
 
With Father's Day right around the corner, I couldn't help but appreciate a post by Jenn Sim, Levi Sim's definitely better half (LOL) on Facebook. She wrote:

So proud of my family of photographers. Lana took first place in the amateur photographer category, and Levi took second in the professional photography category.

And Levi explained to me; This was a "Plein-air" photography contest. The pictures had to be made starting last Friday and presented on Wednesday by noon and had to be made within Cache Valley, which straddles the Utah/Idaho border.

Well, Lana is nine years old, and that's her portrait of her Dad and brother above. I had to give her top billing since she took a first. However, in second place was Levi's print below.

by Skip Cohen

As I've written so many times in the past, the fun of this industry is about the friendships that come out of everyone's love for the craft. But, another aspect of imaging makes it exciting: the quality of work and the common denominators in the company connections we share.

Lizzy Gadd needs to be on your radar. I met her thanks to Platypod. With each new image she shares, I'm repeatedly in awe of her work. She's taken self-portraiture to an entirely new level. Each image represents another piece of her heart and vision.

Our home is filled with photography with prints from artists all over the world. However, it's not very often I consider a portrait of somebody else so stunning that I want it on a wall in my home.

Well, Lizzy Gadd's work is about to be available through her online gallery launch this week. The excitement kicks off with a 48-hour 50% off launch celebration starting on May 6.

In her email to me she wrote: I'll also be donating 10% of everything towards Canadian forest conservation initiatives, to help give back what nature gives me, since my art wouldn't be possible without it.

I know it sounds pretty sappy, but looking at the body of work Lizzy's put together, simply makes me proud to consider her a friend!

Whether you're in the market to purchase a limited edition print or not, I hope you'll take the time to view the catalog. It's a pretty remarkable body of work. Click on any image in this post to link to Lizzy's pdf catalog.

by Skip Cohen

Coming up there's a very special conference you need to know about!

​Time to learn about the Visual Storytelling Conference. Check out the line-up of speakers, and early next week the speaking schedule will be posted. I'm proud to be doing two programs during the conference. Along with the team of speakers, we want to help you make 2021 a stronger year for revenue, branding and getting back to the fun of being an artist!

For information on your FREE pass plus how to get the very most out of the conference, just click on the button below.

by Skip Cohen

Sometimes the most fun of this industry has nothing to do with having a camera in my hands but the pure pride and enjoyment of watching friends in action. Kevin A. Gilligan is in the spotlight this morning, and he's no stranger to SCU. One of the best "how-to" pieces I've ever shared was Kevin's three-part guest post on all the ingredients you need for your own exhibition.

Noreen Wenjen, the subject in the images, is an accomplished pianist, author, educator - but she's also Kevin's other half, his wife. They've got two kids and live south of Los Angeles, and two years ago, after a five to six-year friendship, he and I finally met in person. Looking back over these last few years, he's become one of my very best friends, and we recently did a program together for ClickCon Nation.

As you watch the short BTS video below, you'll also pick up on one of the most important ingredients of a shoot like this - teamwork. There's that old line about "teamwork makes the dream work." While the images of Noreen at the piano are beautiful, one of my favorites is at the very end - and it's the team, (masks and all), it took to produce the images.

Kevin's backstory on the image is below, but I want to share my own Steinway moment. In my previous life, we were looking to buy a piano for our two kids who were taking lessons. We wandered into Boston Piano in Natick, MA. As we looked at pianos on their showroom floor, I sat down and plunked a few keys on a Steinway. The manager of the store came over and commented on the quality of a Steinway. After hearing that our kids were taking lessons but not serious musicians, he said, "Well, for what you're looking for now, you'd need a Steinway like you'd need a Hasselblad." 

The look on his face was priceless as I handed him my new business card. I had just accepted the position of president of Hasselblad USA a few weeks earlier! I totally understood his point, but it was one of those moments that became priceless for both of us.

Kevin is a landscape, portrait, and sports photographer from LA's South Bay. Check out more of his work on his website, and follow him on Instagram, Twitter, and Facebook. 

A stunning flowing red dress, a big stage, dramatic lighting on a Steinway piano and a beautiful model - These are the components of a portrait shoot that have been burning in the back of my mind for months.

Noreen Wenjen is a classically trained pianist, piano teacher, author and entrepreneur. She wanted to capture dramatic images of her passion, having played piano since she was five. She’s performing on a 9’ Concert Grand Steinway, a gorgeous, hand-crafted instrument that takes a year of meticulous work to build. We wanted to capture her incredible love for music as well as the beauty of the instrument.

Thanks to Steinway of Beverly Hills for opening up their showroom to us. I love the way these turned out, I can see the joy on her face, and love the way her red flowing dress looks by the piano.  

Kevin A. Gilligan

Intro by Skip Cohen

February is volunteer recruitment month for Now I Lay Me Down to Sleep, and this is the last weekly installment of volunteer stories. I couldn't be more proud to be a NILMDTS Ambassador, but it's also frustrating talking with photographers whose immediate response is something like, "Oh my God, I could never do that?"

Yet, talk to any NILMDTS photographer, or read the stories I've shared, and over again, they have the same sentiment. "It's changed my life!" "It's the greatest contribution I've ever made with my camera!" I've grown so much as an artist and person because of the experience."

Today's post is from a volunteer who joined NILMDTS during the pandemic. So, not only was she dealing with support for the babies and families she photographed, but her own health and the safety of those around her.

Please read this story and then click on the link below to find out how you can help support one of the industry's most recognized non-profits.

by Melanie Rodger
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When I first became a volunteer, I wasn’t sure I could do this. I wasn’t sure I could handle seeing people in pain and sad and crying. How was I going to be able to be the strongest person in a room filled with those going through the devastating loss of a baby? A baby that was someone’s daughter or son, and was also a brother, a sister, a grandchild, a niece or nephew.

What I quickly learned was that being the strongest person in the room meant showing a family the features of their babies that are like moms or dads, pointing out the long middle toe, or the cute little button nose that adorns their babies face.

I get to help families cherish their babies and spend time admiring all the parts of who they are, and most importantly, capture photos they will have to remember their baby for the rest of their lives.

When COVID 19 hit and our entire state was put on a stay at home order, the first thing that came to my mind was the deafening silence of our dispatch line.

I knew right away that while the fears and reality of the pandemic were setting in for everyone, there were still families out there that were going to have to say goodbye to their babies, without us photographers. I’m thankful NILMDTS was able to fill the gap of photographers’ absences quickly by launching their Medical Affiliate Program to help train nurses to take professional quality images, but I felt myself constantly checking to see when the phone would ring again.

Only a few weeks went by and the phone started ringing, letting us know that we were allowed to come into the hospitals again but that things would look different. Different how? Temperature screenings, a long list of questions to answer, a mandatory mask to be worn, and that was about it. For me, that is such a short hurdle to overcome if it meant we were allowed back and able to provide families with these memories. Sure it’s sweaty to wear a mask and have your viewfinder fog up. Sure it’s harder to navigate sharing things you normally would, but there’s so much honor to be there in the chaos of the world and just take a moment to be present for someone who’s going through this unimaginable loss.

To this day, I find myself being overly cautious of what I am doing in my personal life to make sure that not only does my family not get sick during all of this, but that I am still able to be on call to help families. When I lost my son in 2010, it was a Thanksgiving morning and everyone was home with their families. Everyone was sitting down, eating dinner, and saying what they were thankful for that year. No one was thinking about what I was going through and that I would have cherished photos of my son (I lived in another country where NILMDTS services were not provided at the time). Or that I needed someone to be there and encourage me to hold him longer than 5 minutes, and to take mental notes of all of his traits.

I find myself in a position where I now have the honor of meeting someone’s baby while their family members can’t.

I know that the only way everyone else will get to see these sweet babies is through my eyes and what memories I create for them to share. But I also always find myself going back full circle, to that moment where I wasn’t sure I would be strong enough to do this, and remembering that I am strong enough, and at the end of the day, it’s truly the biggest honor to be able to help families remember their babies.

I’m so grateful to each of the 8 families I’ve been able to serve during this pandemic.I know that these memories will be ones they’re able to hold close to them in a time of a lot of uncertainty.

by Skip Cohen
 
I've shared many photographs of my folks over the years, and since today would be my mother's 95th birthday, it's the perfect opportunity to show her off, but that's not my main point.

If there is a benefit to the pandemic, it's all about time - we simply have more of it than usual. Now combine time with our industry. Regardless of what you do in imaging, from the manufacturing side of hardware and software to artists who capture and create, along with all the companies who provide support, we help people make the intangible tangible. We give everyone the tools to hold onto their memories.

You don't need to wait until Throwback Thursday to appreciate old photographs and take a walk down Memory Lane. And with Mom's birthday today, I went on the hunt. She was a pretty amazing woman, and like so many kids, I wish I had appreciated her more early on. 
 
This a short post this morning with my most favorite quote about photography. Take the time to find those old photographs that will make your heart soar. Then capture today's memories so that years from now, your kids have throwbacks of their own to appreciate.

And to my Mom - sure do miss ya. Happy Birthday!

This is what I like about photographs.
They're proof that once, even if just for a heartbeat, everything was perfect.
Jodi Picoult

Intro by Skip  Cohen

​February is Recruitment Month for Now I Lay Me Down to Sleep. I've been a NILMDTS Ambassador for many years and couldn't be more proud to be associated with this team of photographers and artists who give back!

This is the third installment of volunteer stories this month at SCU. Emily Crump's "Why" is in the spotlight. And like so many of NILMDTS's members, there's a personal connection. In Emily's case, it started with a friend in need. Like so many of the volunteers, the relationship that grows between the family and the photographer becomes life-changing for everybody involved.

After you've read Emily's story, click on the banner above or at the end of today's post and find out how you can become more involved. It's an amazing organization giving photographers the ability to capture images to be cherished for a lifetime.

When the session was complete, I exited the room, ran down to my car, and cried.  Through my tears, I thought about what I did, and I knew if I ever got a call like that again, I would do it.   That is when I applied to be a NILMDTS volunteer. 

Now, I would like to tell you that the application was easy, and I was accepted right away but that was not the case.  In fact, my first application was rejected, and I was heartbroken.  But I was determined.  I used all the photography critiques provided by NILMDTS in my first application to practice and improve my skills.  I also focused on learning auxiliary lighting, which is very important to NILMDTS sessions. 

It took 4 years of practicing and prepping until I was ready to apply again and in 2014, I was accepted as an Affiliate Photographer.

Intro by Skip Cohen
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Sometimes giving back is very personal. We all have various reasons for being involved in those nonprofit organizations we support. For me, I couldn't be more proud to be an Ambassador for Now I Lay Me Down to Sleep because I'm a parent. The thought of losing a child is overwhelming, and while I can't say I know what a parent is feeling at that time of loss, I can imagine the pain and sadness.

In today's guest post by Virginia Dow, she hits a familiar chord for so many of the NILMDTS staff - she became a volunteer because of what a photographer did for her family in 2016, after losing two sons. But there's another very relevant part of her story - the process to get through her fears of being involved and becoming a volunteer. 

I don't know Virginia, but I couldn't be more proud of her, and especially her ability to share her story, and success at being involved. There are so many of you in the industry with the heart, passion, and skill set to help families at their most challenging times.

February is Recruitment Month for NILMDTS. Here's an incredible way for you to give back with your camera. Click on the banner above or at the end of today's post for more information.

by Virginia Dow

​Having someone come and give us the gift of photography when Larson and Emmett were born has meant so much to my family. Being able to include them visually on the walls of our home and in our family photos help us share the story of their lives, that however short, they still blessed us, they still have a purpose, and they still are members of our family.

Currently trying to reestablish my photography in a new place, I struggled (still struggling,) but a colleague gave me the motherhood memoir project. To capture moms doing their mom thing or snippets of what makes them a mom and this relit my fire and brought the opportunity to do some auxiliary lighting for my application. With willing and forced participants (my living children,) I had these images to now submit to the review committee.
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But I still put it off. I had what they asked for and I ignored it. I didn’t want to feel like I missed the mark again, but God had different plans. Sending me little reminders that I needed to do it, until He put something in front of my face I couldn’t ignore. A letter from NILMDTS for a monetary donation, but in the upper right hand corner of the letter,
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So, I finally did it. Got over my fear of rejection and sent the email with my 5 new images for review. And was told I’d hear back soon.
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Finally, 3 weeks later, I received an email saying I have been accepted and I could start my training! Not a lot of people knew I was doing this, but I thank those who did and were thinking and praying for me. It was very much appreciated and now I have the honor of capturing families during their most difficult moments and preserving memories of their little ones, giving back the priceless gift that had once been given to me on September 19, 2016.

by Skip Cohen

It's almost twelve years ago I made the decision to step away from Rangefinder Publishing and WPPI. It was 2009 and we were in a recession, and both friends and family thought I was nuts. I was giving up a great job and heading off into the unknown. ​

This is also about the time I picked up my mantra: 

​Skip's Summer School started that first summer, and while it became incredibly labor-intensive after the 2013 session, it was a great run. However, during those summer programs and consulting for a number of different companies, my network grew, and so did my understanding of the challenges each photographer faced in establishing their business.

On January 19, 2013, eight years ago today, I launched Skip Cohen University. It's hard to believe how much it's grown since then, or the diversity in topics and the number of other photographers who shared guest posts and images along the way. I remember one great discussion with Scott Bourne as we talked about what to name the blog.

I wanted to call it something lofty, like "The Photo Resource Hub," but Scott gave me an incredible lesson in branding. He felt since my career on the industry's professional side had always focused on some aspect education, whatever I was about to build needed my name on it. 

He had an idea, "Just trust me on this and let me put out a tweet before you launch." I trusted him completely, and that first tweet was "Skip Cohen is back!" We later linked it to the early posts on SkipCohenUniversity.com. But along the way, there were some funny responses, like, "What do you mean he's back - I just talked to him yesterday." And speaking at a publishing conference in Orlando, Scott Kelby walked into the room and said, "Oh, I heard you were back," and Guy Kawaski, also speaking at the same event, wanted to know where I'd been.

Scott Bourne stayed right on top of everything I was doing and helped me build the foundation for SCU. He also taught me to ask for help when I needed it. There were so many times when I thought I understood the programming and could just cut and paste my way through some of the architectural changes. Each time I pulled a DIY, he'd yell at me after he fixed what I screwed up and simply say, "Will you please call me next time before you touch anything?"

So, it's eight years since this blog started. Now, thousands of posts later, I'm here to thank so many of you who shared your feedback and gave me one idea after another to keep it going from my own posts to guest posts, to YouTube videos, podcasts, and companies who believed in me. What a wild ride it continues to be.

I know it sounds pretty sappy, but this industry really has become a family. A huge thanks entirely from my heart to my readers, supporters, and friends. To paraphrase the Beatles, "I get by with a LOT of help from my friends."

by Skip Cohen

One of the most fun aspects of this industry are the friendships made over the years. And with cyberspace and social media, we all have friends who we've never met in person from other parts of the world.

Meet Simon King, a photographer from the UK. We met A few years back on Facebook, and he wrote a couple of great guest posts for the SCU blog. Here's one that's so relevant now about giving back.

I caught up to Simon over the weekend in an IM, and as we caught up on life and the challenges of the pandemic, he mentioned he's got an image in the Travel Photographer of the Year awards. Please check it out, and if you feel inclined, send a vote his way.

It would be a kick to have one of our own guest writers recognized. It's #115: ​

“Boys from the Drago Contrada playing the Palio game before the main event that evening. Taken during Il Palio Di Siena, Tuscany, Italy.”  

Here's the link.