by Skip Cohen
I'm excited about being asked to speak at the upcoming online Hair of the Dog Summit at the end of this month. I'm in great company with nine other speakers; all focused on helping you build a stronger skill set and grow your business. Click on the banner above for more information and then to register.
What good is creating the finest images of your career if nobody knows who you are? And if they do know you, are they knocking on your door? I'll be sharing dozens of ideas on promotions, building awareness, partnerships, and ways to expand your reach beyond your existing customer base. Plus, there's a special bonus - in November, date to be announced - I'll be hosting a follow-up coaching program for VIP pass attendees, helping you keep the momentum going right through the holiday season.
Why you should attend: In the hierarchy of why consumers hire a professional photographer, the top three are brides, babies, and pets. This is from a survey Kodak did at least thirty years ago, and I don't believe it's changed. During the pandemic, weddings were down, along with photographing babies and maternity. The order might have shifted, but here's my point.
Seventy percent of U.S. households, or about 90.5 million families, own a pet, according to the 2021-2022 National Pet Owners Survey conducted by the American Pet Products Association (APPA).
Think about those numbers. Seven out of ten families have at least one pet, and the average per household is estimated at 1.6 -1.8. Like our house, many families have two fur-balls. So, the big question is, are you including pet photography in your business?
Check out the one-minute video below from the Hair of the Dog Summit Host, Nicole Begley for more info.
See you at the Summit!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.