Two weeks ago I shared a post about a very special company, near and dear to me, Excire Inc. Yes, I'm directly involved in the company, but those of you who know me well, also know I never take on anything I don't believe in. So, while some of you will see this post as an infomercial, the truth is, this is a Lightroom plug-in you need to know about.

It starts with being photographers who have all their images in Lightroom Catalogs. You started using Lightroom Classic years ago and now you've got thousands of images with limited ways to find them beyond your memory! Keywords help, but I've heard so many artists describe themselves as lazy and inconsistent in tagging their images.

So, you've got a need to find some specific images and like those lost socks from the dryer, you know they're out there, but you just can't find them! Over and again I'm hearing the comment, "I found shots I forgot about!"

Check out two recent guest posts from photographers, Chamira Young and Terry Clark. Both had similar experiences, frustrated in the past by the challenges of finding those "lost socks."

I'm always amazed by the ever-changing landscape of technology, and how when combined with passionate people it creates new projects, tools, and great relationships.

It's time to introduce you to Excire. I won't deny I have more than just a casual interest in this software, because I'm moving out of my regular consulting role and joining them as President of the company. But, for those of you who know my background, you also know I don't take on anything I don't believe in.

While I don't make a living as a professional photographer, I know more than I let on, and I see so much potential for Excire Search and Excire Search Pro to help raise the bar on your efficiency.


Terry Clark, a Pittsburgh based photographer and no stranger to SCU wrote the following:

Excire Search has become essential in building customized client-specific presentations. By using 'search by example photo' to find alternative photographs to those on my website, I can show fresh, unique pictures. Selecting the option of seeing 100 images from the search usually brings up enough different images, many of which I've forgotten, to create a fresh collection. This feature is extraordinarily useful and quite remarkable in its precision.

He later wrote, Another striking feature of Excire is the speed of searches. The nearly instantaneous result achieved is unprecedented.

I hope you'll check out the short video below that explains the process, then wander over to the website with a click on the banner above. This software is for Lightroom Classic users and is a high-performance search engine that runs locally on your computer and does not require any cloud services. It's ideal for photographers with large Lightroom Catalogs, but stay tuned - I'm working with some of the finest computer scientists in the world. In the months ahead you're going to be hearing a lot about Excire!

You'll find seven short tutorial videos on the website, helping you further understand how Excire can help you in your search for images. There's even a fifteen day FREE trial allowing you to take the software for a test drive of your own, before you purchase.

For those of you who have been following me and the SCU team, nothing changes in our goal to continue helping to raise the bar on your business, skill set, marketing and make 2018 one of your best years yet in photography!