If nothing ever changed, there would be no butterflies.
by Skip Cohen
We've been working on a butterfly garden for four years, and it's finally taken off. This is the first chrysalis we've seen, and sometime over the next few days, a Monarch butterfly is going to appear. When I shared the image on my Facebook page I mentioned it looks like an ornament missed when the tree was taken down after Christmas.
Butterflies don't live very long, which leads me to wonder how Mother Nature screwed things up. Cockroaches can live for two years, but Monarch butterflies live for 2-6 weeks! Hmmm, only the good die young? Any day now, we're going to watch a Monarch come out of that little pod, which is about the size of a large vitamin.
I know my opening quote above is an obvious lead-in for something about marketing. And while it couldn't be sappier - think about the pandemic chrysalis you've been in for the last year. Now, take it a step further and think about all the opportunities for you and your business to stand out today!
The list of things you can be doing right now goes on and on - and don't forget Father's Day, the start of Summer, owning your zip code, and making the community aware you're there for support! Everyone in business has had the same challenges over the last year, but now is the time to be a leader and work to have your business thrive, not just survive!
by Skip Cohen
I'm not sure the opportunities for senior photographers have ever been greater than they are for this upcoming graduation season.
To start, think about what these kids have gone through for the last year, compared to what all of us experienced when we were kids. Now, add the opportunities for creativity with seniors and the upcoming graduations, which appear to be scheduled LIVE in most communities around the country.
Last but not least, think about how senior photography has grown in the previous decade. We've come a long way from when I was a kid, or even my kids were seniors a generation later. (This is where I get to share my senior head shot each year - complete with clip on tie and glasses that hid my uni-brow!)
Senior photography today captures the subject's personality, with images often telling a story about their interests, hobbies, and even dreams for the future.
These kids deserve every opportunity you can create for them to help celebrate. So, do you offer grad cards? Grad cards represent one of the best tools you have to help families celebrate and appreciate images you captured and created despite the challenges during the pandemic.
Think back to the pride you had in the quality of the senior portraits you captured. Now it's time to put them to the very best use and create more ways to share the memories!
And yes, this is an infomercial for an outstanding product - grad cards! I love the way photographers can work with Marathon Press and extend the celebration for the class of 2021. Find out more with a click on the banner below, and make sure you check out Marathon's BOGO promotion going on through May 31, 2021.
by Skip Cohen
It's a short post this morning with a point that's so perfect for today!
Koi are beautiful but put a few hundred together in a pond, and they all look the same. None of them truly stand out.
Well, that's exactly what's happening in business right now, especially in photography. Everyone is in the same boat, battling similar challenges. Too often they're trying to rebuild business with the same old products and services.
If you're going to stand out, you've got to bring something new to the party! You've got to position yourself as a leader in your community. You need to start planting seeds of ideas on memory-makers. You need to take advantage of all the creative ways out there to reach your target audience. The pandemic took a lot away from every business owner, but it doesn't have to impact your creativity and marketing skills.
Seasonality in photography is right around the corner with graduation, proms, Mother's Day, and Father's Day. While most of what the pandemic did was painful, there's a new stronger sense of family today. There's a greater demand for family portraiture and you can help put the pain of the last year on a back burner.
As photographers, you're magicians. You take intangible moments and turn them into memories your clients can hold in their hands for a lifetime! I wrote this the other day in a post - think about the last year. What's grandma missed the most? Her family - and what better time for an updated family portrait?
If you're stuck for ideas of what to do this season - you know where to find me. There are so many opportunities for you to be a leader.
In the midst of every crisis, lies great opportunity.
Obstacles don't have to stop you.
If you run into a wall, don't turn around and give up.
Figure out how to climb it, go through it, or work around it.
by Skip Cohen
It's Marketing Monday, and almost a year ago, I shared the thoughts behind this post. Sadly, as we come out of the pandemic and things start to improve, there are still too many business owners struggling with where to start first. In some cases, they're genuinely confused, having spent too much time hunkered down from their business.They spent too much time being sad, frustrated, and angry - the result, is that deer-in-the-headlights look.
It's all understandable, but the pandemic has created a unique opportunity for leadership in your community. NOW is the time to step up and make the noise needed to remind people of the importance of memories and getting things back in focus (pun intended).
It's time to step out of analysis paralysis. I want to help you get back on track, and right now, you don't need to analyze anything. Stop worrying about what to do, and simply start taking action. The one common denominator for everyone is questioning the best ways to start getting business back on track.
Best of all - we're coming into Spring seasonality. LIVE graduations are taking place all over the country; Mother's Day and Father's Day are coming up, along with Easter. The importance attached to memories has never stopped - just the ability to capture them. And what's Grandma missed the post during the pandemic? Her family - and that makes the need for a new family portrait even greater.
This isn't meant to be a long, drawn-out "how-to" post this morning, but plant a few seeds to get you to start taking action:
Here's the bottom line - you're the only one who can impact rebuilding your business, but it takes focus. You know how to hold focus with your camera, and now it's time to take an intense look at your business. Everything has changed because of the pandemic, but that doesn't mean business isn't out there!
The pandemic is far from over, but things are improving. The risk and fears that goes along with Covid-19 aren't going to disappear, but there is a greater emphasis on family. And as more people are vaccinated, business is starting to pick up again - you can either be on the sidelines and watch the parade go by, or you can be in it!
Intro by Skip Cohen
Here's what happens when you cross Throwback Thursday with a great friendship, and then, like a chef, add a little good advice for seasoning! My good buddy, Scott Bourne, shared the post below eight years ago, and I shared it again in 2017.
But here's where there's a twist - the pandemic has changed everything in business today. Right now, your most effective marketing tool is relationship building. Advertising, publicity, promotions, community involvement, a great skill set, etc., all play essential roles. However, everyone has been hunkered down for the past year, and as we slowly get back to a level of normalcy, your customer needs to hear from you - NOW!
The fun of sharing a Marketing Monday kind of post on a Throwback Thursday is pulling old photographs from your stash. From the first Skip's Summer School in 2009 to the SCU blog and dozens of projects in between, Scott Bourne has been an incredible influence, sounding board, and truly good friend.
In 2013 at Skip's Summer School in Chicago, one of the classes focused on video skills, created a short film featuring Scott and me as battling competitors. It was a lot of fun to do, except for one component where the class missed a beat - using copyrighted music. So, while the video never saw the light of day to the public, this is one of my favorite still images from the project.
Scott and I met years ago in my Hasselblad days, but not until 2009 did the friendship take off. We started working together on so many different projects, including writing "Going Pro," which is still one of the best books ever written about getting started in the photography business.
To Scott's point about caring about your customers in his guest post below - you can't truly care about them if you don't know them! All the answers on how to build a successful business are out there - you just need to listen to your target audience and understand what's most important to them!
Your customer doesn’t care how much you know until they know how much you care.
by Scott Bourne
If you want to sell photography (or anything else) you should spend more time caring about what your customers care about and less about everything else.
Your customers don't care what your Klout score is, which of your lenses is the sharpest or which brand you shoot with. Your customers care about having photographs that make them (and their families) look good. That's it. That's all.
The online camera forums are full of discussions about photography but, not the people who buy photography. Want to stand out? Want to get ahead of your peers, including those with nicer gear and more experience than you? Simply start caring about your customers. Put all your focus (pun intended) on them and their needs. This is NOT about you. This IS about them. The sooner you realize that - the sooner you'll start to thrive as a professional photographer.
Let the nerds in the photo forums duke it out about which lens is sharper. You go out and make your customers happy by paying attention to their needs and making them look their best. You'll win every time.
"if opportunity doesn't knock, build a door!"
by Skip Cohen
In all my years in this industry, I've never seen a more brutal year than the last twelve months. We've all experienced the same challenges. However, as things slowly start to improve, there are still far too many of you looking like a deer in the headlights. I know I've got a reputation of being the industry cheerleader but whether you're with me as an optimist or the glass is half empty - the pandemic has created so many opportunities for you to be a leader in your community!
One of the most abused words through the pandemic has been "pivot." And while everybody talks about it, so many of you aren't doing it. Business is coming back with comments from photographers all over the country about things picking up. But if you're waiting for your phone to start ringing or knocks on your door from clients, it's not going to happen without you planting a few seeds first.
Speaking of things getting back to a level of normalcy, ClickCon is back on for Chicago in August. It's going to be smaller but jam-packed with inspiration and ideas to help make 2021 a year to make you smile! Here's the link.
by Skip Cohen
CIRCLE THE DATE!
Coming up tomorrow, ClickCon Nation has a day of great topics and speakers! And it's all happening online in the comfort of your own home/office. It's an all-star lineup.
And at 2:30 EST, I'm excited to be doing a program together with fine art, landscape photographer, and good buddy Kevin A. Gilligan. Kevin's no stranger to SCU, and in fact, he wrote one of our very best guest posts - a three-part series to help you put together your own exhibit.
We're going to be talking about ways to help you find balance and, in turn, create a path to help you follow your dreams!
Just click on the banner above to register! It's FREE - I hope you'll be there!
See you Sunday, March 14!
Life it is not just a series of calculations and a sum total of statistics, it's about experience,
it's about participation, it is something more complex and more interesting than what is obvious.
by Skip Cohen
I've written a lot over the years about getting involved in your community to build your brand. As we slowly come out of the pandemic, it's time for you to also get involved in the industry!
I'm not suggesting you need to be a speaker or grow to be an industry icon, but being involved will help build your network and strengthen your business by association with other people having the same interests as you.
There are some definite steps to being more involved, and they all start locally.
Here's what you're looking for in all of these opportunities: people to listen to. The industry is starting to buzz again, and you need to be on the front line to hear it first. New technology, new techniques, and recent trends – you need to know about them as they're happening.
Being involved in the industry is like voting. It's your right and responsibility as a citizen to vote in every election. Well, it's also your right, as a photographer, to make an effort to be involved and help the industry that's responsible for feeding your passion.
There are also some interesting side benefits, exposure for your work. For example, many years ago, I was working on an annual project with Graphistudio. They were doing a day in the life of WPPI book, and we needed four photographers. The photographers who were picked each year were chosen because they were involved, and we knew who they were.
And don't forget the other vendors out there. Getting to know a specific vendor might get your work seen in national or local ad campaigns or simply have your work displayed in a blog post or booth. Years ago, my friend Steven Katzman's images wound up in the Kodak booth. My friendship with Jerry Costanzo kicked off because we needed an image in the Hasselblad booth at what was then PhotoEast. Numerous photographers have had their work featured in articles and magazines because they worked to build relationships with the various editorial staff.
The key to be involved is nothing more than putting in the time. Don't jump into the involvement game with high expectations; just be engaged for the sake of growing and learning what's going on. Great things happen when you least expect them, and if you're active in the industry, you'll eventually get noticed!
The successful networkers I know, the ones receiving tons of referrals
and feeling truly happy about themselves,
continually put the other person's needs ahead of their own.
by Skip Cohen
I've written a lot over the years about the care and feeding of your network. Just like a house plant that needs water and sunlight, your network needs interaction, support, and as sappy as it might sound, a whole lot of love. And the pandemic has made it even more important to stay in touch.
The advantage of building a great network in the first place is all about support - not just for you, but as a two-way street, both giving and receiving. It's about having resources to draw from when you need help and also being there to lend your expertise to people in your network.
Unfortunately, so often, we'll go to chase down somebody and have obsolete contact information or be embarrassed to reach out when we haven't talked to the person in a year, since the last convention, first meeting, etc. Again with the pandemic, there's been virtually no live contact for most of us for over a year!
Here are some things to consider to help maintain a healthy network:
Everyone knows the expression, "having a green thumb." For years I referred to my skill set with house plants as "having poison thumb." I didn't give them the attention they needed, and they always died. Well, maintaining a great network is no different.
What you get out of it will be directly related to the effort you put into keeping it healthy.
by Skip Cohen
It's Marketing Monday and I can't think of a better time to share another Building Block for the New Year. I've shared seven of them since the start of January. They're just a click away, if you missed any of them. Sadly, there are still too many of you hunkered down and blaming the pandemic for the crisis in your business.
I'm not suggesting the pandemic hasn't changed all the rules, or that it's been easy to survive, but hunkering down is about your health, NOT about your business, skill set or developing your creativity!
The one thing the pandemic can't touch is the seasonality of the business, and the second busiest time of the year is coming up with Mother's Day, graduation, and Father's Day. But if you're sitting back and just waiting for your ship to come in - you'll miss the opportunity for more business completely. Or, as I once heard a comedian say, "The day my ship came in, I was at the airport!"
You need to create a little excitement in your community. Great promotions don't happen by themselves - they need great execution too! Here are some tried and true tips to consider:
Last but not least, photography is about the relationship between you and the client. I've written volumes about relationship-building being your best marketing tool. If you aren’t ready to greet each new customer with the biggest smile in person, in Skype, Facetime, or Zoom, in your voice or in your email, then don’t launch the concept. You can tell when somebody isn't smiling, even over the phone.
You have to believe and sell one basic concept: “Nobody can photograph your family like I can!”
by Skip Cohen
In a normal year, the first quarter would be convention time and we'd all be headed to live conferences and trade shows. While the pandemic has resulted in the absence of conventions, that doesn't mean there aren't still products you should know about.
This is a very short post this morning, hitting on the importance of product displays. Done right, the packaging for your client can become a significant part of the complete presentation.
I'm a big fan of PhotoFlashDrive's line, and here's a perfect example. With Valentine's Day right around the corner, their Luminous Photo + Flash Box is the ideal presentation product following a boudoir session. It's got a little mystery, and the lock and key add a touch of class to the photos' privacy and significance.
Now go in a more general direction as a package for a special client. I love this champagne gift box with room for a bottle, two glasses, prints, and a flash drive. Plus, you can customize the front of the box.
Visit the PhotoFlashDrive website with a click on their logo below. You'll find dozens of great ideas at virtually every price point, to enhance your presentations and exceed client expectations.
Their booth is always jammed at every convention - so, without a live convention to head to this winter, I thought I'd bring a couple of their products to you!
One final note - This is not a paid post. I simply love their products and have a lot of respect for what they've done to help raise the bar on the quality of imaging presentations.
by Skip Cohen
I can't think of a better post to kick off the week, than to share information about one of the very best resources in imaging to help you build a stronger skill set and raise the bar on your business. The Slanted Lens is about ideas for a rock-solid foundation as an imaging artist...with or without a pandemic!
Nobody does it better than Jay P. Morgan when it comes to great educational videos. He and I go back to my Hasselblad days, pre-digital when he was shooting on movie sets, creating many of my most favorite images. (I screen grabbed one of my favorites, but check out his website for more.) Little did I realize, years later, he'd become one of the industry's leading educators.
Check out The Slanted Lens, an incredible resource, today home to 565 videos, covering photo, video, and lighting lessons along with tutorials, equipment reviews, plus photography and videography business lessons. There is an incredible amount of helpful content, all in easy to understand and ENJOY videos.
Think about it - dealing with the pandemic is tough enough, but now we're in the slow season. The good news is you've got time to raise the bar on both your skills and your business. Click on the banner below to link to Jay P's video channel, then subscribe, and start expanding your imaging horizons.
Customer Service - Going the Extra Mile
"The professional takes that extra step - they follow up, even when they don't have to!"
by Skip Cohen
I'm a huge fan of Shep Hyken's and his focus on Customer Service. Shep's a Hall of Fame Speaker, NY Times Best Selling Author, and a Customer Service and Experience Expert. He walks the talk with his regular closing line of "Always be amazing." The short version of our friendship is, I shared a quote of his on Twitter. He responded; I called him, and he took the call. Since then, we've been on each other's podcasts, and even caught breakfast together in St. Louis two years ago.
I have so much respect for his expertise in Customer Service. Chamira Youngs and I recently had him on as a guest on the Platypod sponsored podcast Beyond Technique.
As I was thinking about 2021 and my realistic optimism for the new year, I started thinking about the role excellent service can play in the months ahead. It's simple - your success is about going the extra step and staying in touch with your clients, even when you don't have to.
As we all work to get out of the pandemic, now is the perfect time to keep in touch with your clients and your audience. It's about giving back, being helpful, and growing your strongest marketing tool, relationship building!
Excellent Customer Service isn't just about solving problems. It's about being proactive and creating top-of-mind-awareness with your audience - so whenever they think about photography, your name is right on top.
There are over 800 videos on Shep TV on YouTube. Here's the link, and it's jam-packed with content to help you rebuild your business in the new year. I wanted to share the short video below because it's so perfect for what your mindset should be right now!
Hunkering down is about your health, not about your business, skill set, relationship building, or CUSTOMER SERVICE! Start being proactive with your audience, especially your past clients.
by Skip Cohen
Note: I don't usually post on a Friday evening. At the same time, if you know me, then you know when I want to share something, especially if I think it'll help you with your business, I'm going to get it published. So, it was one of those days and I kept trying to get this finished and finally gave up until after dinner. Wishing everybody a great weekend!
As a small business owner, whether you're just getting started, rebuilding your business, or just trying to do a quick high-impact jumpstart, there's so much you can be doing right now. But it's a you-snooze-you-lose scenario if you choose to be complacent and kick back waiting for your ship to come in!
The pandemic has added more than its fair share of challenges, but it's also created some incredible opportunities to help you stand out and be a leader. None of this is rocket science, but it does take time, a love for whatever business you're in, and a certain amount of good old-fashioned aggressiveness.
Last week I shared tips for your website, blog, and partnerships. Today, let's hit relationship builders. It's your greatest marketing tool and as Scott Stratten wrote years ago in "UnMarketing" - Stop Marketing, Start Engaging!
So, let's hit on some dependable relationship builders, all perfect to use during the pandemic.
This is the first time in history; every business worldwide has most of the same challenges. The pandemic has had an impact on EVERYBODY. But again, here's an opportunity for you to be a leader in your community and demonstrate why you're everyone's best choice for the services and products you provide.
Leadership is about making others better as a result of your presence
and making sure that impact lasts in your absence.
Great things in business are never done by one person.
They are done by a team of people.
by Skip Cohen
Over the last few years, I've written about partnerships and the advantages of not doing everything by yourself. Partnerships expand your reach, save you money, expand awareness and increase revenue. Yet, so many of you sit there and whine about how tough it is right now and don't do anything because cash flow is a mess. I get it, but I'm not going to let you fold when you're holding some great cards!
There''s one more challenge in our lives that makes the timing for a partnership such an advantage. With the pandemic, every business is dealing with the same frustrations! Business has disappeared, but you can pool your resources and establish stronger brand awareness in your community by working together.
Let's look at the kinds of opportunities first:
Now, for those of you who are rolling your eyes and thinking there's nobody to partner with because your specialty is so limited, here's a list to work from, and I'm sure there are plenty I've missed, because these are all in the portrait/social categories.
It's time to stop thinking you've got to do everything by yourself. Business has changed dramatically, but along with the frustrations, there are some unique opportunities for creative leadership. You don't need to jumpstart your business alone - think about the strategic alliances in your community to rebuild together!
Coming together is a beginning,
staying together is progress,
and working together is success!
by Skip Cohen
No matter where you live, there's ALWAYS something to write about. Again, your blog is about what's in your heart, while your website is about what you sell. The two work together to help you establish brand awareness by being helpful and informative. I've already shared tips on ways to make your blog more effective, including a sampling of ideas about photography.
Let's take it a step further - no, let's take it twenty steps further:
There are twenty ideas for blog posts and combined with yesterday's eleven photography tips, you've got a solid foundation to start building content so you can have some consistency with your blog. Remember, these give you content to share during those weeks that have are quiet. You've still got images to share with things like "365 Projects," client shoots and challenges, and events happening more real-time throughout the week.
Many years ago, I shared content from an article, "How to Write a (Better) Photography Blog Post." Andy Bondurant listed six areas every new and veteran blogger should focus on. The article is no longer active, but here's what I shared that was most helpful:
Ed Foreman is a marketing and life-coach guru who spoke at a Polaroid meeting I attended 30+ years ago. He shared a concept I've never forgotten, and shared many times in posts and workshops:
If I can see the world through my client's eyes,
then I can sell my client what my client buys.
It's not about putting yourself in their shoes, but about understanding what's important to your audience. What are they worried about? What are their goals? What's most important in their lives?
A blog done well, gives you the ability to demonstrate how much you care and your ability to be helpful. It's a nonstop relationship builder with your readers!
by Skip Cohen
It's the slow season - made even more frustrating because of the pandemic. But "slow" is only about revenue and clients coming through the front door! There's no reason it should be slow for you. I'm continuing my quest to give you ideas to build a more substantial business in 2020. Everybody, at the very least, needs a jumpstart.
Today and tomorrow's focus - YOUR BLOG!
Your website is about what you sell.
Your blog is about what's in your heart!
Put on your seatbelt - It's about to be a fast ride as I do a brain-dump and share ideas to help you build a better blog - including topics.
"But Skip, there's nothing worth writing about!"
And for those of you who insist there's nothing worth blogging about in your community or your life - here's a sampling of ideas with another BIG batch coming tomorrow:
Become the Imaging Expert: As a photographer, you do things every day you take for granted. Let's help Mom, Dad, and the kids become better artists. They're not going to open up down the street and compete with you. So, whether they use a real camera or a cell phone - let's help them raise the bar on their images.
Here's the fun and advantage of the ideas above - each one allows you to share some of your images as examples of the right and wrong way to capture their memories. You're establishing yourself as the expert in imaging.
And to take it a step further, some of you have the skills and ability to hold physical classes and photowalks to help your audience capture better memories. As their skills grow and you become more established as the expert in your community, you're opening the door for more advanced techniques. And at the same time you're developing top-of-mind awareness when they need a professional photographer.
Coming up tomorrow - more blog topics for your stash! Combined with things going on in your life and the community around you, I'm going to make sure you don't run out of topics for 2021!
"It always seems impossible, until it's done!"
by Skip Cohen
While we've all shared many of the same frustrations over the last year, what things you need to do to get back on track is unique to each business owner. Too many of you are flying by the seat of your pants, being reactionary, with no planning or strategy for the new year. You wouldn't get in your car for a trip across the country without a little planning, including the route, cities you wanted to visit, accommodations, etc., Yet, you're attacking the new year without a roadmap.
Social media has NEVER played a more significant role in our lives than right now! With physical distancing still an issue, social media and the phone are your two best sources of communication, followed by direct mail.
So, I went searching in Google to see how many people, worldwide, are anticipated to be online in 2021. It's expected there will be 2.14 billion buyers online this year. Here's the complete article from Statista.com.
That means, your website and blog have never been more critical - or had more potential to create sales/revenue. You have the reach that just a few years ago, a small newspaper or magazine might have had. Your website is your storefront, and your blog should be the gateway via your heart to the products and services you offer.
I've shared dozens of posts in the past about your website and blog, so I'm just going to give you a limited check-off list. If you want more detail, read all the Fast Food Fridays I've shared.
This is just the first post in a series this week. If I wrote about everything you should be doing in one post, it would take you too long to read it!
We're in a "you snooze - you lose" scenario. Things are getting better, and while the pandemic is hardly over, people are focused on trying to get back to some level of normalcy. There's an opportunity for you to be a leader in your community.
Most important of all, imaging through the pandemic has never been more important. Families and friends have been hunkered down for months without contact, but you're the magician with the power to help them stay together with photography.
We might be in the slow season, but Valentine's Day, Mother's Day, Father's Day, and graduation are all around the corner. For example, there are few presents better suited for Grandma this year than a new family portrait. Now is the time to start planning!
Tomorrow we're going to zoom in on your blog and topic ideas, as well as how to get it all done if you hate to write!
by Skip Cohen
Business pretty much disappeared for so many artists and educators this year, but not their love for the craft. So many of you have taken classes at various conventions with one of the industry's favorite couples, Bobbi Lane and Lee Varis...or you've joined them on one of their photo adventures.
While it doesn't compare to their tentatively planned Iceland trip in September of 2021 and Venice, Italy in 2022, their backyard is New England with no shortage of clickable moments. I pulled three of my favorites from their "New England 2021 - Bobbi and Lee's Photo Adventures at Home" calendar.
I wanted to share the images in a post for three reasons:
The fun of this industry is all about the friendships we share, as well as our love for photography. The sunflowers and cranberry harvesst were captured by Bobbi, while the fall reflection in the river was Lee's.
But the wish for all of us to stay healthy and refocus for a great year in 2021 is from both of them!
Tell the negative committee that meets inside your head to sit down and shut up!
by Skip Cohen
It's my first business post of the new year, and I've been thinking a lot about it. On all sides, the imaging industry, manufacturers, retailers, distributors, and artists were hit hard by the pandemic. Restrictions and fear resulting from Corona have limited income for most photographers since March. As Sherry Hagerman, founder of ClickCon, wrote recently:
The new year will be a recovery year for most photographers and videographers and a time to catch up on accumulated debt from the 2020 losses.
Fully believing 2021 is a year to rebuild and jumpstart your business, let's start at the very beginning.
It's the first business day of the new year. Even with the optimism of the vaccine, the pandemic will not suddenly flip a switch and put us back into a state of normalcy. However, what it does mean is with a little hope on the horizon and positive actions, you've got an opportunity to demonstrate leadership in your craft and community.
Let's start right out of the blocks with your attitude and believing in yourself. Corona didn't destroy your dreams, just the roads you needed to travel to get there! And as simplistic as it all sounds, let's start by getting rid of the negative people in your life! Sound extreme? Damn right it is - you haven't got time to convince them you're on the right path. All your energy has to start with believing in yourself.
Next, let's shut down the "Negative Committee" in your head. Monica Sweeney, in her book, "Zen as F*CK" wrote,
For every negative thought you have in your head about yourself, there's a positive one scrambling behind it vying for a chance to speak. Give those positive thoughts a f**king megaphone. What are they trying to tell you?"
But just wishing you were a better artist or marketing manager isn't enough.
Over the next couple of weeks, we're going to break your business down goal by goal and piece by piece. It all starts with you taking the first giant step - committing to not letting anything stand in the way of getting your business back on track in 2021.
Whether you think you can or think you can't, you're right.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.