Intro by Skip Cohen
I've shared this post several times over the years, and always at this time of year. It's one of my favorite guest posts by my good buddy Scott Bourne. This year after dealing with the pandemic and ALL of us graduating back into a bit of normalcy over the last month, Scott's words are even more appropriate.
His original target with the post was the new artist just coming into the business after graduation, but take a second and think about his advice. We've all experienced some level of hitting the "hold" button over the last year. His advice is the perfect reminder of the things we need to do like marketing, business, technology, and social media to get back into full swing.
We're all never-ending students! And, to Scott's point about relationships - Relationship building is your most valuable marketing tool!
by Scott Bourne
Commencements are coming up all over the country in the next couple months. As someone with gray hair, I can’t help but have a very different perspective on photography than someone of college age. I am often asked what advice I’d give someone just breaking into professional photography. The usual response goes something like this…
“Be prepared for lots of hard work – sales and marketing should dominate your day – show the work every chance you get – network like crazy – shoot what you love – repeat.”
But while that’s all good advice, there’s more I would say if I were speaking at a commencement.
I’d talk about understanding the high degree of importance graduates should place in each and every relationship they engage in during their career. Whether it’s the mailman or the recent client, these relationships are really all that matters. I didn’t know this when I was young and it hurt me…both personally and professionally.
So obsess over gear and f/stops if you must, but if you really want to succeed, pay attention to the people in your professional life. Build solid, long-term relationships with them. Care about them. Help them. Put them and their interests ahead of your own. You never know where that will lead. You might be dealing with that person 30 years later. They’ll remember how you valued (or didn’t) the relationship when you were young. And so will you.
If Scott isn't already on your radar, check out his blog; his website and follow him on Facebook. Plus, check out his field workshop and portfolio reviews.
by Skip Cohen
We're right in the heart of spring seasonality, and although Mother's Day has passed, you've still got proms, graduations, and Father's Day ahead. That leaves some terrific opportunities to pick up a little momentum for your business.
As we slowly come out of the pandemic, there are so many ways for you to start to regain some of the business you lost. Plus, there are some unique opportunities to raise the bar on your skillset.
If you're a senior photographer, Marathon's program on grad cards increases your profitability by 50% with their buy-one-get-one offer. Think about the Class of 2021 and what they've been through their senior year. They need all the help they can get with ways to celebrate, but this is also your chance to start building brand awareness with the Class of 2022. Click above for more info!
Need help with your skillset in photography, videography, marketing, and business? Check out the upcoming Visual Storytelling Conference. The VIP Package is on special for $99, and the free software alone is worth almost $200. And if you don't want to spend any money at all - you can sign up for the FREE pass. Just click on the banner above.
Father's Day is right around the corner, but there's plenty of time to get Mom thinking about the need for a new family portrait. And it's the perfect gift for Dad! Use your blog to plant the seeds for ideas. And Throwback Thursday posts are perfect to help remind your target audience it's time for a new portrait.
Stuck on ideas for new products to offer your clients? Pick up the phone and call your lab. All you have to do is ask, "So, what's new?" Then kick back and listen. Technology didn't slow down because there was a pandemic, and there are so many products to offer.
I'm a huge fan of metal prints, especially when they're hung outside on a porch or patio. It's unique and becomes a conversation piece when people are together. Check out Bay Photo's Performance EXT Metal prints.
Here's my point - the pandemic created a greater sense of family and also heightened our awareness of our friends. Most of us hunkered down and kept in touch with Zoom, Skype, Facetime, phone calls, and email. But now it's time to get back to capturing memories, and nobody can do it better than you!
There are only two significant stretches of seasonality in imaging, the Spring and the November/December holidays. Don't miss the opportunities around you right now...you snooze, you lose!
And if you're stuck on ideas, you know where to find me. I'm happy to help you take those steps to get your business back on track.
by Skip Cohen
There's nothing new to write about or share following everything I've written over the last few weeks about seasonality. So this is just a you-snooze-you-lose reminder!
Every year in imaging, there are two stretches of seasonality - the Spring starting with Mother's Day and November, starting with Thanksgiving and running through the December holidays. Slowly coming out of the pandemic, the timing is perfect for you to be focusing on Mother's Day, graduations, proms, and Father's Day.
This will be a short post, but think about what parents and grandparents have missed the most. Got it? The answer is family! That makes this the perfect time to remind your clients it's time for a new family portrait!
And that's only the beginning. Think about what the Class of 2021 has had to deal with this year. Think about proms and the fact that many communities will have limited events. Then, Father's Day rolls around.
All it takes is a call to your lab and asking the question, "So, what's new?" Then kick back and listen. You've got a rare opportunity to be creative and help your clients create an incredible memory of Spring 2021.
by Skip Cohen
I apologize for this sounding like a rant, but while so many of you are working hard to get business back on track, there are still too many of you bitching, moaning, complaining, and whining about what the pandemic took away. So, this email is addressed to those of you stuck in analysis paralysis trying to figure out where to start.
I keep sharing links to various programs coming up, and the response is minimal. Yet, when I wander into many of the Facebook forums, there are threads of conversations from photographers who are still procrastinating about ramping back up! It's time to put your energy into relationship building with your target audience.
I've grabbed the banners of a few of the great programs coming up, but don't forget about support through the blogging community, including Photofocus, who's always sharing great information to help you raise the bar on the quality of your images!
Click on any of the banners below for more information and put them on your radar.
by Skip Cohen
This is hardly a new topic, but it's based on one an old African proverb. We're just starting to come out of the pandemic, and all of us have been a long way from "smooth seas" over the last fourteen months.
Think about it. The pandemic brought virtually every business to a standstill, especially in photography. But you've had a year to fine-tune your skills, expand your reach in social media, and hopefully diversify a little from your original specialty.
What's exciting right now is the new energy focused on marketing, relationship building, and leadership for those of you no longer willing to sit still! There's a stronger sense of family these days, and combined with the overwhelming need to help clients capture new memories, business is about to start growing again.
Plus, technology has made us stronger as an industry. Think about how we share photographs today - Zoom, Facebook, Facetime, Skype, Google, YouTube, etc. As the economy continues to improve, business will come back, starting with this year's graduations.
Scuba diving is a major passion of mine, and I remember a dive when I first started. We had 6-8 foot swells, and we were in a small boat - I was diving with my buddy, Bob Nunn. The captain looked at us and said, "If you guys can dive in this, you can dive in anything!" I came off the boat green, and Bob left breakfast a half-mile off the Florida coast, but it did make us better divers. It also gave us something to laugh about.
Well, none of us will ever be laughing about the last year but as an industry, we've survived the most brutal of times. Now, Spring seasonality is right around the corner.
What are you doing to let your target audience know you're back? Use your blog, email, the phone and direct mail to get back in touch with your audience. Own your zip code and start knocking on the doors of local businesses to introduce yourself. Look for partners (other companies with the same target audience) and get out to lunch with other artists.
The point is, we've all learned to sail in rough water, and now we're better sailors!
It's time for you to thrive, not just survive!
If nothing ever changed, there would be no butterflies.
by Skip Cohen
We've been working on a butterfly garden for four years, and it's finally taken off. This is the first chrysalis we've seen, and sometime over the next few days, a Monarch butterfly is going to appear. When I shared the image on my Facebook page I mentioned it looks like an ornament missed when the tree was taken down after Christmas.
Butterflies don't live very long, which leads me to wonder how Mother Nature screwed things up. Cockroaches can live for two years, but Monarch butterflies live for 2-6 weeks! Hmmm, only the good die young? Any day now, we're going to watch a Monarch come out of that little pod, which is about the size of a large vitamin.
I know my opening quote above is an obvious lead-in for something about marketing. And while it couldn't be sappier - think about the pandemic chrysalis you've been in for the last year. Now, take it a step further and think about all the opportunities for you and your business to stand out today!
The list of things you can be doing right now goes on and on - and don't forget Father's Day, the start of Summer, owning your zip code, and making the community aware you're there for support! Everyone in business has had the same challenges over the last year, but now is the time to be a leader and work to have your business thrive, not just survive!
by Skip Cohen
I'm not sure the opportunities for senior photographers have ever been greater than they are for this upcoming graduation season.
To start, think about what these kids have gone through for the last year, compared to what all of us experienced when we were kids. Now, add the opportunities for creativity with seniors and the upcoming graduations, which appear to be scheduled LIVE in most communities around the country.
Last but not least, think about how senior photography has grown in the previous decade. We've come a long way from when I was a kid, or even my kids were seniors a generation later. (This is where I get to share my senior head shot each year - complete with clip on tie and glasses that hid my uni-brow!)
Senior photography today captures the subject's personality, with images often telling a story about their interests, hobbies, and even dreams for the future.
These kids deserve every opportunity you can create for them to help celebrate. So, do you offer grad cards? Grad cards represent one of the best tools you have to help families celebrate and appreciate images you captured and created despite the challenges during the pandemic.
Think back to the pride you had in the quality of the senior portraits you captured. Now it's time to put them to the very best use and create more ways to share the memories!
And yes, this is an infomercial for an outstanding product - grad cards! I love the way photographers can work with Marathon Press and extend the celebration for the class of 2021. Find out more with a click on the banner below, and make sure you check out Marathon's BOGO promotion going on through May 31, 2021.
by Skip Cohen
It's a short post this morning with a point that's so perfect for today!
Koi are beautiful but put a few hundred together in a pond, and they all look the same. None of them truly stand out.
Well, that's exactly what's happening in business right now, especially in photography. Everyone is in the same boat, battling similar challenges. Too often they're trying to rebuild business with the same old products and services.
If you're going to stand out, you've got to bring something new to the party! You've got to position yourself as a leader in your community. You need to start planting seeds of ideas on memory-makers. You need to take advantage of all the creative ways out there to reach your target audience. The pandemic took a lot away from every business owner, but it doesn't have to impact your creativity and marketing skills.
Seasonality in photography is right around the corner with graduation, proms, Mother's Day, and Father's Day. While most of what the pandemic did was painful, there's a new stronger sense of family today. There's a greater demand for family portraiture and you can help put the pain of the last year on a back burner.
As photographers, you're magicians. You take intangible moments and turn them into memories your clients can hold in their hands for a lifetime! I wrote this the other day in a post - think about the last year. What's grandma missed the most? Her family - and what better time for an updated family portrait?
If you're stuck for ideas of what to do this season - you know where to find me. There are so many opportunities for you to be a leader.
In the midst of every crisis, lies great opportunity.
Obstacles don't have to stop you.
If you run into a wall, don't turn around and give up.
Figure out how to climb it, go through it, or work around it.
by Skip Cohen
It's Marketing Monday, and almost a year ago, I shared the thoughts behind this post. Sadly, as we come out of the pandemic and things start to improve, there are still too many business owners struggling with where to start first. In some cases, they're genuinely confused, having spent too much time hunkered down from their business.They spent too much time being sad, frustrated, and angry - the result, is that deer-in-the-headlights look.
It's all understandable, but the pandemic has created a unique opportunity for leadership in your community. NOW is the time to step up and make the noise needed to remind people of the importance of memories and getting things back in focus (pun intended).
It's time to step out of analysis paralysis. I want to help you get back on track, and right now, you don't need to analyze anything. Stop worrying about what to do, and simply start taking action. The one common denominator for everyone is questioning the best ways to start getting business back on track.
Best of all - we're coming into Spring seasonality. LIVE graduations are taking place all over the country; Mother's Day and Father's Day are coming up, along with Easter. The importance attached to memories has never stopped - just the ability to capture them. And what's Grandma missed the post during the pandemic? Her family - and that makes the need for a new family portrait even greater.
This isn't meant to be a long, drawn-out "how-to" post this morning, but plant a few seeds to get you to start taking action:
Here's the bottom line - you're the only one who can impact rebuilding your business, but it takes focus. You know how to hold focus with your camera, and now it's time to take an intense look at your business. Everything has changed because of the pandemic, but that doesn't mean business isn't out there!
The pandemic is far from over, but things are improving. The risk and fears that goes along with Covid-19 aren't going to disappear, but there is a greater emphasis on family. And as more people are vaccinated, business is starting to pick up again - you can either be on the sidelines and watch the parade go by, or you can be in it!
Intro by Skip Cohen
Here's what happens when you cross Throwback Thursday with a great friendship, and then, like a chef, add a little good advice for seasoning! My good buddy, Scott Bourne, shared the post below eight years ago, and I shared it again in 2017.
But here's where there's a twist - the pandemic has changed everything in business today. Right now, your most effective marketing tool is relationship building. Advertising, publicity, promotions, community involvement, a great skill set, etc., all play essential roles. However, everyone has been hunkered down for the past year, and as we slowly get back to a level of normalcy, your customer needs to hear from you - NOW!
The fun of sharing a Marketing Monday kind of post on a Throwback Thursday is pulling old photographs from your stash. From the first Skip's Summer School in 2009 to the SCU blog and dozens of projects in between, Scott Bourne has been an incredible influence, sounding board, and truly good friend.
In 2013 at Skip's Summer School in Chicago, one of the classes focused on video skills, created a short film featuring Scott and me as battling competitors. It was a lot of fun to do, except for one component where the class missed a beat - using copyrighted music. So, while the video never saw the light of day to the public, this is one of my favorite still images from the project.
Scott and I met years ago in my Hasselblad days, but not until 2009 did the friendship take off. We started working together on so many different projects, including writing "Going Pro," which is still one of the best books ever written about getting started in the photography business.
To Scott's point about caring about your customers in his guest post below - you can't truly care about them if you don't know them! All the answers on how to build a successful business are out there - you just need to listen to your target audience and understand what's most important to them!
Your customer doesn’t care how much you know until they know how much you care.
by Scott Bourne
If you want to sell photography (or anything else) you should spend more time caring about what your customers care about and less about everything else.
Your customers don't care what your Klout score is, which of your lenses is the sharpest or which brand you shoot with. Your customers care about having photographs that make them (and their families) look good. That's it. That's all.
The online camera forums are full of discussions about photography but, not the people who buy photography. Want to stand out? Want to get ahead of your peers, including those with nicer gear and more experience than you? Simply start caring about your customers. Put all your focus (pun intended) on them and their needs. This is NOT about you. This IS about them. The sooner you realize that - the sooner you'll start to thrive as a professional photographer.
Let the nerds in the photo forums duke it out about which lens is sharper. You go out and make your customers happy by paying attention to their needs and making them look their best. You'll win every time.
"if opportunity doesn't knock, build a door!"
by Skip Cohen
In all my years in this industry, I've never seen a more brutal year than the last twelve months. We've all experienced the same challenges. However, as things slowly start to improve, there are still far too many of you looking like a deer in the headlights. I know I've got a reputation of being the industry cheerleader but whether you're with me as an optimist or the glass is half empty - the pandemic has created so many opportunities for you to be a leader in your community!
One of the most abused words through the pandemic has been "pivot." And while everybody talks about it, so many of you aren't doing it. Business is coming back with comments from photographers all over the country about things picking up. But if you're waiting for your phone to start ringing or knocks on your door from clients, it's not going to happen without you planting a few seeds first.
Speaking of things getting back to a level of normalcy, ClickCon is back on for Chicago in August. It's going to be smaller but jam-packed with inspiration and ideas to help make 2021 a year to make you smile! Here's the link.
by Skip Cohen
CIRCLE THE DATE!
Coming up tomorrow, ClickCon Nation has a day of great topics and speakers! And it's all happening online in the comfort of your own home/office. It's an all-star lineup.
And at 2:30 EST, I'm excited to be doing a program together with fine art, landscape photographer, and good buddy Kevin A. Gilligan. Kevin's no stranger to SCU, and in fact, he wrote one of our very best guest posts - a three-part series to help you put together your own exhibit.
We're going to be talking about ways to help you find balance and, in turn, create a path to help you follow your dreams!
Just click on the banner above to register! It's FREE - I hope you'll be there!
See you Sunday, March 14!
Life it is not just a series of calculations and a sum total of statistics, it's about experience,
it's about participation, it is something more complex and more interesting than what is obvious.
by Skip Cohen
I've written a lot over the years about getting involved in your community to build your brand. As we slowly come out of the pandemic, it's time for you to also get involved in the industry!
I'm not suggesting you need to be a speaker or grow to be an industry icon, but being involved will help build your network and strengthen your business by association with other people having the same interests as you.
There are some definite steps to being more involved, and they all start locally.
Here's what you're looking for in all of these opportunities: people to listen to. The industry is starting to buzz again, and you need to be on the front line to hear it first. New technology, new techniques, and recent trends – you need to know about them as they're happening.
Being involved in the industry is like voting. It's your right and responsibility as a citizen to vote in every election. Well, it's also your right, as a photographer, to make an effort to be involved and help the industry that's responsible for feeding your passion.
There are also some interesting side benefits, exposure for your work. For example, many years ago, I was working on an annual project with Graphistudio. They were doing a day in the life of WPPI book, and we needed four photographers. The photographers who were picked each year were chosen because they were involved, and we knew who they were.
And don't forget the other vendors out there. Getting to know a specific vendor might get your work seen in national or local ad campaigns or simply have your work displayed in a blog post or booth. Years ago, my friend Steven Katzman's images wound up in the Kodak booth. My friendship with Jerry Costanzo kicked off because we needed an image in the Hasselblad booth at what was then PhotoEast. Numerous photographers have had their work featured in articles and magazines because they worked to build relationships with the various editorial staff.
The key to be involved is nothing more than putting in the time. Don't jump into the involvement game with high expectations; just be engaged for the sake of growing and learning what's going on. Great things happen when you least expect them, and if you're active in the industry, you'll eventually get noticed!
The successful networkers I know, the ones receiving tons of referrals
and feeling truly happy about themselves,
continually put the other person's needs ahead of their own.
by Skip Cohen
I've written a lot over the years about the care and feeding of your network. Just like a house plant that needs water and sunlight, your network needs interaction, support, and as sappy as it might sound, a whole lot of love. And the pandemic has made it even more important to stay in touch.
The advantage of building a great network in the first place is all about support - not just for you, but as a two-way street, both giving and receiving. It's about having resources to draw from when you need help and also being there to lend your expertise to people in your network.
Unfortunately, so often, we'll go to chase down somebody and have obsolete contact information or be embarrassed to reach out when we haven't talked to the person in a year, since the last convention, first meeting, etc. Again with the pandemic, there's been virtually no live contact for most of us for over a year!
Here are some things to consider to help maintain a healthy network:
Everyone knows the expression, "having a green thumb." For years I referred to my skill set with house plants as "having poison thumb." I didn't give them the attention they needed, and they always died. Well, maintaining a great network is no different.
What you get out of it will be directly related to the effort you put into keeping it healthy.
by Skip Cohen
It's Marketing Monday and I can't think of a better time to share another Building Block for the New Year. I've shared seven of them since the start of January. They're just a click away, if you missed any of them. Sadly, there are still too many of you hunkered down and blaming the pandemic for the crisis in your business.
I'm not suggesting the pandemic hasn't changed all the rules, or that it's been easy to survive, but hunkering down is about your health, NOT about your business, skill set or developing your creativity!
The one thing the pandemic can't touch is the seasonality of the business, and the second busiest time of the year is coming up with Mother's Day, graduation, and Father's Day. But if you're sitting back and just waiting for your ship to come in - you'll miss the opportunity for more business completely. Or, as I once heard a comedian say, "The day my ship came in, I was at the airport!"
You need to create a little excitement in your community. Great promotions don't happen by themselves - they need great execution too! Here are some tried and true tips to consider:
Last but not least, photography is about the relationship between you and the client. I've written volumes about relationship-building being your best marketing tool. If you aren’t ready to greet each new customer with the biggest smile in person, in Skype, Facetime, or Zoom, in your voice or in your email, then don’t launch the concept. You can tell when somebody isn't smiling, even over the phone.
You have to believe and sell one basic concept: “Nobody can photograph your family like I can!”
by Skip Cohen
In a normal year, the first quarter would be convention time and we'd all be headed to live conferences and trade shows. While the pandemic has resulted in the absence of conventions, that doesn't mean there aren't still products you should know about.
This is a very short post this morning, hitting on the importance of product displays. Done right, the packaging for your client can become a significant part of the complete presentation.
I'm a big fan of PhotoFlashDrive's line, and here's a perfect example. With Valentine's Day right around the corner, their Luminous Photo + Flash Box is the ideal presentation product following a boudoir session. It's got a little mystery, and the lock and key add a touch of class to the photos' privacy and significance.
Now go in a more general direction as a package for a special client. I love this champagne gift box with room for a bottle, two glasses, prints, and a flash drive. Plus, you can customize the front of the box.
Visit the PhotoFlashDrive website with a click on their logo below. You'll find dozens of great ideas at virtually every price point, to enhance your presentations and exceed client expectations.
Their booth is always jammed at every convention - so, without a live convention to head to this winter, I thought I'd bring a couple of their products to you!
One final note - This is not a paid post. I simply love their products and have a lot of respect for what they've done to help raise the bar on the quality of imaging presentations.
by Skip Cohen
I can't think of a better post to kick off the week, than to share information about one of the very best resources in imaging to help you build a stronger skill set and raise the bar on your business. The Slanted Lens is about ideas for a rock-solid foundation as an imaging artist...with or without a pandemic!
Nobody does it better than Jay P. Morgan when it comes to great educational videos. He and I go back to my Hasselblad days, pre-digital when he was shooting on movie sets, creating many of my most favorite images. (I screen grabbed one of my favorites, but check out his website for more.) Little did I realize, years later, he'd become one of the industry's leading educators.
Check out The Slanted Lens, an incredible resource, today home to 565 videos, covering photo, video, and lighting lessons along with tutorials, equipment reviews, plus photography and videography business lessons. There is an incredible amount of helpful content, all in easy to understand and ENJOY videos.
Think about it - dealing with the pandemic is tough enough, but now we're in the slow season. The good news is you've got time to raise the bar on both your skills and your business. Click on the banner below to link to Jay P's video channel, then subscribe, and start expanding your imaging horizons.
Customer Service - Going the Extra Mile
"The professional takes that extra step - they follow up, even when they don't have to!"
by Skip Cohen
I'm a huge fan of Shep Hyken's and his focus on Customer Service. Shep's a Hall of Fame Speaker, NY Times Best Selling Author, and a Customer Service and Experience Expert. He walks the talk with his regular closing line of "Always be amazing." The short version of our friendship is, I shared a quote of his on Twitter. He responded; I called him, and he took the call. Since then, we've been on each other's podcasts, and even caught breakfast together in St. Louis two years ago.
I have so much respect for his expertise in Customer Service. Chamira Youngs and I recently had him on as a guest on the Platypod sponsored podcast Beyond Technique.
As I was thinking about 2021 and my realistic optimism for the new year, I started thinking about the role excellent service can play in the months ahead. It's simple - your success is about going the extra step and staying in touch with your clients, even when you don't have to.
As we all work to get out of the pandemic, now is the perfect time to keep in touch with your clients and your audience. It's about giving back, being helpful, and growing your strongest marketing tool, relationship building!
Excellent Customer Service isn't just about solving problems. It's about being proactive and creating top-of-mind-awareness with your audience - so whenever they think about photography, your name is right on top.
There are over 800 videos on Shep TV on YouTube. Here's the link, and it's jam-packed with content to help you rebuild your business in the new year. I wanted to share the short video below because it's so perfect for what your mindset should be right now!
Hunkering down is about your health, not about your business, skill set, relationship building, or CUSTOMER SERVICE! Start being proactive with your audience, especially your past clients.
by Skip Cohen
Note: I don't usually post on a Friday evening. At the same time, if you know me, then you know when I want to share something, especially if I think it'll help you with your business, I'm going to get it published. So, it was one of those days and I kept trying to get this finished and finally gave up until after dinner. Wishing everybody a great weekend!
As a small business owner, whether you're just getting started, rebuilding your business, or just trying to do a quick high-impact jumpstart, there's so much you can be doing right now. But it's a you-snooze-you-lose scenario if you choose to be complacent and kick back waiting for your ship to come in!
The pandemic has added more than its fair share of challenges, but it's also created some incredible opportunities to help you stand out and be a leader. None of this is rocket science, but it does take time, a love for whatever business you're in, and a certain amount of good old-fashioned aggressiveness.
Last week I shared tips for your website, blog, and partnerships. Today, let's hit relationship builders. It's your greatest marketing tool and as Scott Stratten wrote years ago in "UnMarketing" - Stop Marketing, Start Engaging!
So, let's hit on some dependable relationship builders, all perfect to use during the pandemic.
This is the first time in history; every business worldwide has most of the same challenges. The pandemic has had an impact on EVERYBODY. But again, here's an opportunity for you to be a leader in your community and demonstrate why you're everyone's best choice for the services and products you provide.
Leadership is about making others better as a result of your presence
and making sure that impact lasts in your absence.
Great things in business are never done by one person.
They are done by a team of people.
by Skip Cohen
Over the last few years, I've written about partnerships and the advantages of not doing everything by yourself. Partnerships expand your reach, save you money, expand awareness and increase revenue. Yet, so many of you sit there and whine about how tough it is right now and don't do anything because cash flow is a mess. I get it, but I'm not going to let you fold when you're holding some great cards!
There''s one more challenge in our lives that makes the timing for a partnership such an advantage. With the pandemic, every business is dealing with the same frustrations! Business has disappeared, but you can pool your resources and establish stronger brand awareness in your community by working together.
Let's look at the kinds of opportunities first:
Now, for those of you who are rolling your eyes and thinking there's nobody to partner with because your specialty is so limited, here's a list to work from, and I'm sure there are plenty I've missed, because these are all in the portrait/social categories.
It's time to stop thinking you've got to do everything by yourself. Business has changed dramatically, but along with the frustrations, there are some unique opportunities for creative leadership. You don't need to jumpstart your business alone - think about the strategic alliances in your community to rebuild together!
Coming together is a beginning,
staying together is progress,
and working together is success!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.