  by Skip Cohen It's Marketing Monday, and I usually post something about business and marketing, but things don't always go as planned. While outside with the pups this morning, I discovered a Monarch chrysalis ready to hatch. They start out green and almost entirely opaque. As they get closer to emerging, the chrysalis becomes clear, and you can see the Monarch's wings tightly folded inside. I grabbed a Platypod, an extra light, a few accessories for setup, and my phone. Expecting the butterfly to emerge "any minute" turned out to be almost three hours. Then, the process of emerging was close to 25 minutes until the wings were completely extended. To share this mini-miracle of life, I edited the video below to just the first two minutes.  My setup: A Platypod eXtreme, Handle, Grip, Elbow and a little F7 Pocketlite. But my point today isn't really about this new "member of the family," but the fun I had playing with video editing for the first time. I'm not about to suggest that I'm any kind of expert, but the thrill of doing a little editing, including dropping in music, is the best example of what I love about this industry. There's that old line: Without change, there'd be no butterflies. Well, maybe my point today is that you can teach an old dog new tricks! First, all of this was shot on my iPhone 14. Second, the Platypod gear gave me exactly what I needed. Third, while I was set up to add in a light, by the time the butterfly emerged, the sun was completely out, and it wasn't needed. Last but not least, was the experience of doing some video editing. Remember, my skillset is about helping you with marketing and business, not capture and post-production. But I loved starting to learn something I haven't done before. So, the next time you cringe over learning something new and think you can skate by without growing - think again. We're an industry constantly changing, and technology never slows down. What a kick! Note: Please click to enlarge full screen
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