by Skip Cohen
I don't mean this to sound like a rant, but there are still too many of you treating getting your business back on track with the speed of a snail! Seasonality is officially on your doorstep, but if you don't answer the door, you're going to lose out on what might be one of your best years yet!
And it's NOT rocket science - but it does take focus. Well, you know how to hold focus with a camera in your hands - now it's time for your wallet!
We recently did a podcast with Alison Tyler Jones, who talked about 2021 as one of her best years in business to date! Think about that statement for second - coming off of one of the worst years in history for imaging artists; she's never let up on staying focused on her clients and their needs. Note: Her "Mind Your Own Business" podcast will air on October 14 and is so worth listening to.
So, here's my point, below are the links to nine different posts I've done, all under the banner of "The Road to Seasonality." And there are at least 2-3 more coming in the next two weeks - each one has ideas to help you capitalize on the renewed sense of family coming out of the pandemic, the excitement of the holidays, and the opportunity you have to increase revenue and build a stronger brand!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.