by Skip Cohen
It would be so easy if there was just a button on your keyboard you could hit and have all your ideas in place for this coming holiday season. Well, there isn't, but that doesn't mean you can't come up with everything you need to give 2021 one of the strongest finishes you've ever had!
It's Marketing Monday and August 16 - just a month ahead of the start of fall seasonality and into the fourth quarter, the busiest time of the year for photographers. What are you doing right now to start planting seeds for ideas for your clients with imaging products?
This will be an ongoing weekly series because no single post could cover everything you should be considering. But here's an ideal place to start:
What are you offering this season that's unique or, at the very least, new to your target audience? Here are some things to consider:
Here's my point - September is two weeks away with kids going back to school (if they're not already), Labor Day, and Fall. October brings in Halloween, and by November, we're already into Black Friday specials from companies all over the world. That makes NOW the time to get your ducks in a row and have plans in place to capture the seasonality.
It doesn't matter where you are coming from. All that matters is where you are going.
So, where is your business going for the rest of the year?
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.