If you want to catch more fish, use more hooks!
by Skip Cohen
Every year around this time I start a series of reminders of things you should be doing to capitalize on seasonality. Today's post is modified from the SCU archives, but the point is still the same. While business has great potential all year long, it's the November/December seasonality that offers you the most potential.
This was originally the seventh post in my get-ready-for-seasonality series two years ago. However, the reality is there isn't any single key to success. But there is a winning combination of publicity, products, and promotion.
As we head into the close of 2023, besides all the other aspects of marketing I've been writing about, you need to be creating awareness. What good is working so hard to create the best images of your life if nobody knows who you are? Too many of you think of publicity as awareness outside your control. It's time to kill the myth. Thanks to social media and communication technology - EVERY business can control and contribute to their own awareness.
Stop waiting for that knock at your door from a reporter who wants to do a feature profile story about you and your business. Those opportunities will come, but you have to build your own awareness first!
The bottom line is simple: "use more hooks!"
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.