If you want to catch more fish, use more hooks!
by Skip Cohen
This is the seventh post in this series, each one written in the hopes of helping you take action to capture more sales in the upcoming holiday season. The reality is there isn't any single key to success. But there is a winning combination of publicity, products, and promotion.
There's only so much content you can put in a blog post. So, today, it's just getting you to think about building awareness. What good is working so hard to create the best images of your life if nobody knows who you are? Too many of you think of publicity as awareness outside your control. So, let's kill the myth - thanks to social media and communication technology - EVERY business can control and contribute to their own awareness.
The definition of publicity from Google is:
In marketing, publicity is the public visibility or awareness for any product, service, or organization. It may also refer to the movement of information from its source to the general public, often via the media.
Stop waiting for that knock at your door from a reporter who wants to do a feature profile story about you and your business. Those opportunities will come, but you have to build your own awareness first!
The bottom line is simple: "use more hooks!"
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