A goal is just a dream with a deadline!
by Skip Cohen
The one thing we can never change is time. We can't slow it down. We can't speed it up. We never have enough of it - but right now, when it comes to preparing for the seasonality of the fourth quarter of 2021 - you DO have the time.
Most of us fly by the seat of our pants. We're reactionary and respond accordingly to whatever good ideas and, too often, bad ones come our way. Then when an idea doesn't produce the results we hoped for, we withdraw until we regain the confidence to try again.
Okay, enough of the philosophical side of trying to run a business at a time when the world is upside down! Let's go straight to the "brass tacks" of whatever it's going to take to make you smile about your business at the end of the year! I'm assuming everybody wants to regain a firmer footing in their business during the next few months - so, there's the goal and that dream with a deadline. Start with thinking through what you want to offer to your clients.
Here's my point - last year's holiday season was one of the toughest ever. We were all dealing with the unknown and the challenges created by the pandemic. And while we're still faced with so many challenges, there's never been a greater sense of family.
As a photographer, videographer, and artist you've got the skillset to offer your clients great ideas tying in your skills with their families and friends. It all starts with you, and while I hate the expression, "you snooze you lose."
And if you're stuck for ideas, you know where to find me and I'm serious, I'm happy to try and help.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.