You can't be the kid standing at the top of the waterslide, overthinking it.
You have to go down the chute!
by Skip Cohen
Tina Fey's quote isn't new to SCU - I've probably used it as an intro to at least two posts previously. However, it seems incredibly timely for today's Marketing Monday post. Over the last two weeks, I've shared three previous posts on ideas to help you ramp up for the upcoming holiday season.
Well, there are still too many of you sitting on the sidelines watching the parade go by instead of being in it! So, here are a few things I know about this year's seasonality.
The $100 billion pet industry is poised to nearly triple to $275 billion by 2030, creating potential tailwinds for pet-friendly stocks...The pandemic has upended the lives of humans, but for pets, it's been a bonanza: Their owners have been home all day, showering them with attention and treats...Morgan Stanley's housing strategists estimate that the growth trend of US pet ownership more than tripled during the pandemic.
Years ago, I worked for a company whose owner loved to ponder every significant decision. In the end, he pondered himself and the company right out of so many great opportunities. There's no such thing as a "sure thing" these days - so that means you have to take risks. But the great thing about imaging and business is that nothing has to be forever. Take risks, stop pondering at the top of the waterslide. Stop overthinking what you're going to do next.
Like the Nike tagline...Just do it!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.