 by Skip Cohen
We're ramping up to the peak in seasonality for the 2022 holiday season. So getting your name out in the community should be at the very top of your "to-do" list. It's an ongoing process, but even more critical this time of year. You want top-of-mind awareness: whenever somebody thinks about photography, you want them to think of you. Now, combine that awareness with the increased importance of family that's a spinoff of the pandemic. I'm not sure there's ever been a time when family portraiture was more in demand or needed than today! What good is working to create the finest images of your life if nobody knows who you are?
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