by Skip Cohen
It's Marketing Monday and today's "Sound Advice" is about cleaning up your "About" page. For those of you wondering if your "About" page could be a little stronger - it's a 3 1/2 minute investment of your time to listen to today's short podcast.
Remember - There's that old line about how you never get a second chance to make a first impression. Make visiting your website an experience, just like walking into your favorite bricks and mortar business. It's your storefront and you want each visitor to not only stay for awhile, but tell their friends about you and your work.
I continue to believe your galleries should be your fist tab, followed by your about page. Hook your clients on the quality of your images, and then let them know why you love being a photographer!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.