 A business without a path to profit isn't a business - it's a hobby! Jason Fried by Skip Cohen
It's Marketing Monday and the end of January. Your ideas for building your brand and marketing in your community should already be in full swing, but there's one topic nobody ever talks about enough - PRICING! But for today's episode of Brain Dump - I want to hit on your costs. Most photographers only know if they made money for the year once they do their taxes! And while it's sad to be in that position, I get it; you're right-brain artists, not left-brain accountants. However, the point of left-brain and right-brain analysis is to recognize that you need support from both to build your business. Where so many artists miss the correct numbers is not looking at ALL their costs. Today's short podcast hits on the list of most things you need to consider to accurately get to price points for your products and services that get you beyond eating macaroni and cheese every night!
1 Comment
2/1/2023 11:08:29 am
Lovely to hear your voice again, Skip. It is a sobering list but we definitely all need to think every aspect of our expenses before we even step out the door - otherwise we may find that we have even gone beyond a hobby and are now running a charity. Your comment will be posted after it is approved.
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