A 100-year Throwback Photograph and "Sound Advice"

by Skip Cohen

It's Throwback Thursday, and the only person in the shot above I recognize is my grandfather, the second one on the left. He was born in 1899, so this photo would be around 1920 - just over a hundred years ago. But there's a more significant point to make with this morning's Throwback.

First, it's a postcard, printed on heavier stock but printed with a mailing template on the back. It's old school, but in a completely digital world, I love the concept. Second, my grandfather passed away almost forty years ago - there's nobody alive anymore to tell me who these guys were or why they were together. But, it's obvious there was a friendship. It's also an excellent argument for establishing a Legacy program for your clients.

Earlier this week, I started a new series, "Sound Advice." The concept is based on what I hope is the benefit of giving you audio marketing snippets to help you build a more substantial business. I've got one goal - to help make 2022 your best year yet! Today's topic is about using Throwback Thursday as a marketing tool.