by Skip Cohen
It's Throwback Thursday, and the only person in the shot above I recognize is my grandfather, the second one on the left. He was born in 1899, so this photo would be around 1920 - just over a hundred years ago. But there's a more significant point to make with this morning's Throwback.
First, it's a postcard, printed on heavier stock but printed with a mailing template on the back. It's old school, but in a completely digital world, I love the concept. Second, my grandfather passed away almost forty years ago - there's nobody alive anymore to tell me who these guys were or why they were together. But, it's obvious there was a friendship. It's also an excellent argument for establishing a Legacy program for your clients.
Earlier this week, I started a new series, "Sound Advice." The concept is based on what I hope is the benefit of giving you audio marketing snippets to help you build a more substantial business. I've got one goal - to help make 2022 your best year yet! Today's topic is about using Throwback Thursday as a marketing tool.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.