One Down - Two to Go!
by Skip Cohen
Okay, gang, tomorrow is February 1st, and January, the first month of what we all consider the "slow season," is over. But, as I've written so many times - it shouldn't be the slow season for you. In the last few weeks, I've shared one post after another with ideas to help you build a more substantial business for 2020.
None of this is rocket science, but if you've got the attention span of gnat and love to procrastinate, you're going to be in trouble when business naturally starts to pick up. Even in February, there's so much business potential, especially for boudoir and portrait photographers.
Speaking of potential business, here's a favorite add-on accessory from the packaging world perfect for boudoir photographers. It's from PhotoFlashDrive.com. And no, I'm not being paid anything to promote their products! I simply love the concepts they promote.
Packaging makes a huge difference. And while the Luminous Photo + Flash Box isn't something you'd do for every customer, PhotoFlashDrive offers a complete line of customizable packaging. Just trust me and take a look!
And if you spent January just kicking back to get your head and heart in the same place for 2022 - that's okay. There's time to make February the month when you pull out all the stops and set your goals, promotions, partnerships, and activities in place for the new year.
Here are five critical posts on building blocks I've shared so far, and there are more coming! Click on any of the banners to catch up with the suggestions in each post.
Here's my point for Marketing Monday - you're the only one who can decide on what path to take to build a stronger business. EVERYTHING starts with you and putting together a plan for the new year that helps you thrive, not just survive.
And if you're frustrated and a little confused - that's okay - everybody is these days! You know where to find me if I can help you think things through. Just remember...
You can't create images that tug at people's heartstrings, if your own heart isn't in it!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.