by Skip Cohen
I might be out of town at IUSA (Yesterday was one of the BEST first days of a show I've attended in a lot of years!) but that doesn't change today being Marketing Monday. Every year at this time I publish a series of tips and ideas to help you build a stronger business. Well, I'm back again in 2022 with one of my most read topics.
Your website is about what you sell.
Your blog is about what's in your heart!
Parts of this are from the SCU archives but pay attention; there are some great new topics here too. The key to your blog, just like mine, is to do your best to be helpful. Take the time to think about the demographics of your readership, which for most of you is "Mom."
As a photographer, you do things every day you take for granted. Let's help your readers become better artists. They're not going to open up down the street and compete with you. So, whether they use a real camera or a cell phone - let's help them raise the bar on their images.
And to take it a step further, some of you have the skills and ability to hold physical classes and photo walks to help your audience capture better memories. As their skills grow and you become more established as the expert in your community, you're opening the door for more advanced techniques. And at the same time, you're developing top-of-mind awareness when they need a professional photographer.
This might be the time of year labeled as the slow season in imaging - but it doesn't have to be slow when it comes to building your business!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.