It's Marketing Monday, and we're officially into the "slow season." But the slowness of the season is only in regards to consumer activity, NOT your business. This is the first post in a seasonal series I write every year. While some of the bullet points are repeats - the next two weeks are ideal to clean up and fine tune your business for the new year.
The pandemic has changed everything in our lives, and sadly, we've slipped backward just a little. But even with a reduced need to hunker down and the less severe omicron variant, social media's power continues to grow. So your website and communication skills have never been more important than today!
That means your website, blog, Facebook presence and maintaining customer contact have never been more critical - or had more potential to create more sales/revenue. Your website and Facebook presence make up your storefront, and your blog should be the gateway via your heart to the products and services you offer.
I've shared dozens of posts about your website and blog in the past, so I'm just going to give you a limited check-off list. Read all the Fast Food Fridays I've shared if you want more detail. But this week, start cleaning up those side messes you've been procrastinating about.
We're in a "you snooze - you lose" scenario. But, there's an opportunity for you to be a leader in your community. And based on what I've been hearing from a lot of different photographers around the country, this year had the potential to be outstanding.
Most importantly, remember the renewed sense of family in this country. Now's the time to build on those relationships! We might be in the slow season, but Valentine's Day, Mother's Day, Father's Day, and graduation are all around the corner. For example, there are few presents better suited for Grandma this year than a new family portrait.
Now is the time to start planning!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.