by Skip Cohen
The fun of Throwback Thursday is often in the hunt. I never know what I'm going to find. Since it's the start of the new year, it seemed appropriate to look back on a moment of celebration from my past. And even though I shared this story in a post almost ten years ago, it deserves to be shared again.
The year is 1993, and Hasselblad won a Mobius Award for print advertising. Even though it's usually an ad agency event, off I went to Chicago for the dinner and evening presentations. Just to say we were proud of the recognition would be a huge understatement.
However, God forbid I should have to go to a rubber chicken dinner solo, so I talked my good buddy and Chicago resident, Tom Danielson, into joining me along with Jim Ritter, the Hasselblad sales manager for Chicago.
Here's what I didn't know...the appropriate attire. I called and spoke with one of the more senior people at the Mobius Awards, and I was told it was usually a mix of black tie and business attire. All three of us owned a tux, so why not represent Hasselblad as upscale as possible?
Here's the second thing I didn't know...that we'd be the only three in black tie out of a couple hundred people that evening! Three times I was given a drink order by somebody who thought I was a waiter! Had we been smarter, Tom, Jim, and I should have taken their money and split the evening's profit.
There really is no moral of the story here, just a fun thirty-one-year-old flashback and a lesson learned: Always check with at least two sources regarding attire at any industry function. And one more lesson: print your images. Had this been digital at the time, it would have been on a floppy disc and long since lost. I'd be missing all the fun of Throwback Thursday!
If you have yet to go off searching for an old memory-maker, you're missing an excellent opportunity to create a reminder of the wonder of our industry. As professional photographers, you're magicians, helping people turn the intangible into tangible memories they can hold for a lifetime.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.