by Skip Cohen
For six years I wrote for Shutter Magazine. Each article was accompanied by a short video highlighting the topic. The fun of the video really was in the theme that always followed my article. And the more absurd I could be, the more likely readers would remember what I said.
This particular video was for an article I wrote in 2014. It was all about your greatest marketing tool - building relationships. From pounding the pavement and knocking on doors, to partnerships and community involvement, Scott Stratten says it best, "Stop Marketing and Start Engaging!"
While Unmarketing certainly isn't a new publication, it's an outstanding book. It's well worth a trip to Amazon to add it to you business library. Just click on the cover shot to the right.
Meanwhile, think about every aspect of your business where you can touch a past or potential client. From how quickly you respond to questions on your website, to keeping in touch with past customers to working with other vendors, and being helpful on your blog - every contact is an opportunity to build a stronger relationship.
Happy Throwback Thursday!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.