Turning Back the Clock to Marketing in 2014

by Skip Cohen

For six years I wrote for Shutter Magazine. Each article was accompanied by a short video highlighting the topic. The fun of the video really was in the theme that always followed my article.  And the more absurd I could be, the more likely readers would remember what I said.

This particular video was for an article I wrote in 2014. It was all about your greatest marketing tool - building relationships. From pounding the pavement and knocking on doors, to partnerships and community involvement, Scott Stratten says it best, "Stop Marketing and Start Engaging!"

While Unmarketing certainly isn't a new publication, it's an outstanding book. It's well worth a trip to Amazon to add it to you business library. Just click on the cover shot to the right.

Meanwhile, think about every aspect of your business where you can touch a past or potential client. From how quickly you respond to questions on your website, to keeping in touch with past customers to working with other vendors, and being helpful on your blog - every contact is an opportunity to build a stronger relationship.

Happy Throwback Thursday!

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