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A Ten-Year Video Throwback: Partnerships

11/16/2023

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If you want to go fast, go alone. If you want to go far, go together.
African Proverb
by Skip Cohen

​Ten years ago, I was writing for Shutter Magazine. All the writers would include a short video with each month's article. I had a blast doing the videos, realizing early on that the more absurd my presentation, the more likely readers would remember my marketing point.

In this video, going back ten years ago, I hit hard on partnerships, especially with promotions. I've just published posts on the same topic in the last few weeks. Partnerships allow you to share the cost while expanding your reach to each company's database. Plus, each company becomes an ambassador for the other partners.

Stop thinking you have to do everything solo!

Happy Throwback Thursday!
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