Continued Seasonality in Photography: Grads and Dads

Click for more information

​by Skip Cohen

We're down to the wire for Spring seasonality with graduations and then Father's Day on June 16. Both events offer plenty of opportunities for photographers to work their magic.

The Class of 2024: Think about the journey these high school seniors have undertaken, starting with the pandemic. This is your chance to be part of their celebration and immortalize their special moments. From formal portraits to candid shots at graduation, it's a thrilling time...and you have the talent to capture the essence of it all!

The Class of 2025: Now is the time to start planning for next year's seniors. Take advantage of Marathon's Power of 3 program to jumpstart your marketing. The beauty of this program is that Marathon is leading the way to make sure you keep everything on schedule! 

Working together with you on design elements and the message - they keep photographers on track. You won't miss a deadline as you build a three-prong marketing approach targeting seniors.

Father's Day: Dad is the perfect recipient for everything from family, children's, maternity, and boudoir portraiture to books and albums that tell a family's story. These are all great gift ideas and a long way from another sweater, summer polo shirt, shop tools, etc. 

Remember, your target to plant the seed for the idea is with Mom! It might all start with a post that simply says, "Looking for something different for Dad this Father's Day?" It's not rocket science; you're just presenting ideas to help Mom and the kids surprise Dad with something he might not expect and cherish.

​I'm right back where this post started—you're down to the wire in terms of timing. Procrastination is not a skill set, strategy or a marketing tool—you snooze, you lose!

---