Marketing to the Class of 2025

Skip and Sheila's Senior Shots

by Skip Cohen

Celebrating with the class of 2025 might seem like a long time away, but marketing for next year's graduation class needs to start now! In fact, in some communities, you might already be late.

Breaking into the senior market isn't easy. It takes consistency, solid technical skills, and even greater personal communication skills.  For many of next year's seniors, their portrait session may be their first time working with a professional photographer. But if you build the relationship right, there's a strong possibility you'll see your senior subject again: seniors grow up, get jobs, get married, and most start families. All along the way, there are opportunities for support from the imaging community.

In addition to capturing beautiful images, today's seniors give you an opportunity to capture their personalities. I'm so proud of what today's photographers are capturing. Unlike our (me and Sheila) graduation shots, where everybody was essentially dressed the same—guys with a jacket and tie, girls with a crew-neck sweater—there was only one photograph available—no personality captured, just a headshot.

The other significant change is in the marketing tools for the class of 2025! Nobody does it better than Marathon, and there's a program going on right now that brings together all the different aspects of marketing to next year's senior class in their Power of 3 program.

Whether you currently photograph seniors or you're considering a new extension of your business for the future, click on the banner below and, at the very least, learn about Marathon's program. Even better, give them a call and find out how to use Marathon's marketing expertise for you!

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