by Skip Cohen
Last week I started a new series for 2021, "Building Blocks for the New Year." I'm going to keep it going this week. While the posts did okay, looking at the response, they didn't exactly set the world on fire. I keep thinking about that old line, "You can lead a horse to water, but you can't make him drink!" Well, it's insulting to compare even the most stubborn of you to the equine community - so I went digging for a better expression:
What we want for others doesn't work, unless they want it for themselves.
And there's my point - I've spent my entire adult life, or at least the time I was supposed to act like an adult, in the photography industry. With each post, I'm sharing things I've learned along the way and trying to help you avoid the same mistakes I made so that you can make new ones of your own.
The wisdom I'm sharing isn't because I'm any kind of brainiac, but because I have scars collected over years of experience. And the ideas I share are thanks to so many incredible people along the way who helped me. The list is too long to share, but they know who they are, and several of them are no longer with us, like Dean Collins, Terry Deglau, Bill Hurter, Don Blair, and Monte Zucker. They left us an incredible legacy and put the responsibility to maintain it in all of our hands.
So, please take the time to check out last week's posts, all linked below, and let's work together to get this industry back on track. I can't help you with your technical skills, but I sure can help you get the word out to your audience that you're back with a vengeance! What good does it do to create the finest images of your life, if nobody knows who you are?
The demand for great photography and video hasn't disappeared - it's just buried under the challenges of the pandemic. The vaccine will help us beat it on the health front, but it's up to us to get things back on track when it comes to your business.
Last week's series really started on Sunday. All five clickable links are below, and tomorrow I'll start hitting other great tools you've got at your fingertips to rebuild and jumpstart your business!
It's never too late to be what you might have been.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.