by Skip Cohen
No matter where you live, there's ALWAYS something to write about. Again, your blog is about what's in your heart, while your website is about what you sell. The two work together to help you establish brand awareness by being helpful and informative. I've already shared tips on ways to make your blog more effective, including a sampling of ideas about photography.
Let's take it a step further - no, let's take it twenty steps further:
There are twenty ideas for blog posts and combined with yesterday's eleven photography tips, you've got a solid foundation to start building content so you can have some consistency with your blog. Remember, these give you content to share during those weeks that have are quiet. You've still got images to share with things like "365 Projects," client shoots and challenges, and events happening more real-time throughout the week.
Many years ago, I shared content from an article, "How to Write a (Better) Photography Blog Post." Andy Bondurant listed six areas every new and veteran blogger should focus on. The article is no longer active, but here's what I shared that was most helpful:
Ed Foreman is a marketing and life-coach guru who spoke at a Polaroid meeting I attended 30+ years ago. He shared a concept I've never forgotten, and shared many times in posts and workshops:
If I can see the world through my client's eyes,
then I can sell my client what my client buys.
It's not about putting yourself in their shoes, but about understanding what's important to your audience. What are they worried about? What are their goals? What's most important in their lives?
A blog done well, gives you the ability to demonstrate how much you care and your ability to be helpful. It's a nonstop relationship builder with your readers!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.