Tell the negative committee that meets inside your head to sit down and shut up!
by Skip Cohen
It's my first business post of the new year, and I've been thinking a lot about it. On all sides, the imaging industry, manufacturers, retailers, distributors, and artists were hit hard by the pandemic. Restrictions and fear resulting from Corona have limited income for most photographers since March. As Sherry Hagerman, founder of ClickCon, wrote recently:
The new year will be a recovery year for most photographers and videographers and a time to catch up on accumulated debt from the 2020 losses.
Fully believing 2021 is a year to rebuild and jumpstart your business, let's start at the very beginning.
It's the first business day of the new year. Even with the optimism of the vaccine, the pandemic will not suddenly flip a switch and put us back into a state of normalcy. However, what it does mean is with a little hope on the horizon and positive actions, you've got an opportunity to demonstrate leadership in your craft and community.
Let's start right out of the blocks with your attitude and believing in yourself. Corona didn't destroy your dreams, just the roads you needed to travel to get there! And as simplistic as it all sounds, let's start by getting rid of the negative people in your life! Sound extreme? Damn right it is - you haven't got time to convince them you're on the right path. All your energy has to start with believing in yourself.
Next, let's shut down the "Negative Committee" in your head. Monica Sweeney, in her book, "Zen as F*CK" wrote,
For every negative thought you have in your head about yourself, there's a positive one scrambling behind it vying for a chance to speak. Give those positive thoughts a f**king megaphone. What are they trying to tell you?"
But just wishing you were a better artist or marketing manager isn't enough.
Over the next couple of weeks, we're going to break your business down goal by goal and piece by piece. It all starts with you taking the first giant step - committing to not letting anything stand in the way of getting your business back on track in 2021.
Whether you think you can or think you can't, you're right.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.