'Tis the Season...and We Need It!

by Skip Cohen

It's Sunday morning, and as always, I'm nowhere close to talking about marketing and business. We're coming down to the wire for a year that's been overflowing with stress, politics, misinformation and the list goes on and on. But despite it all, what I love most about this time of year is simply "tradition." Even something as simple as an apple cider scented candle burning in the house makes me smile. 

For me, after the insanity of the last year, combined with now being on the edge of another round of Covid issues, I'm hanging on to the pure joy of the season like a life raft! I love this time of year, and it doesn't matter what holidays you celebrate - there's plenty of optimism out there if you let it into your heart.

Okay, so it's sappy, hokey and there are those of you already rolling your eyes over the direction I'm going in, but the only way we're going to get through the garbage that keeps getting dumped on our doorsteps is a positive attitude, combined with some practical action.

I shared a Sunday Morning Reflections post featuring my good buddy, Robert Vanelli, back in October. The issue was the requirement to wear a mask at an establishment he needed to visit and not having one. So, he went and bought one next door at Walgreens - no big deal.

We all have choices, it's how we choose to react to our choice that makes a huge difference.
"Vanelli"

Here's my point - I love this time of year because nothing gets in the way of my holiday spirit. But I want that spirit to go deeper than just the December holidays. So I'm working on letting it carry right into the new year and beyond.

It's all about self-fulfilling prophecies - which are simply "if you define a situation as hopeless, then it will be." Well, it works for the positive too - if we all concentrate on everything good in our lives and do whatever we need to do to work together. Then we can change the world - well, at least our little corner of it.

Wishing all of you an incredible day ahead and the joy of the season - only let's make the season last. Savor those memories from the past and blend them in with family and friends today. Always go for those eleven-second therapeutic hugs with those people most important in your life.

​Happy Holidays!