The purpose of this series is to keep sharing easy to fix ideas to help you raise the bar on qualities related to being a professional. We're all so close to our own business that sometimes we miss the most obvious challenges.
I started Fast Food Fridays to help you focus on things to give you a stronger presence. You know how to focus your camera, but what about everything else?
So, just like a diner with a daily blue plate special, I'm breaking things down into small "plates." There's a new one every Friday, and this is the ninth in the series.
On the menu for today are easy-to-implement tips to be more accessible for your customers. Why make it hard for your target audience to contact you? And, when they do find you, let's make it an experience they smile about as opposed to shaking their heads and contacting your competitor!
Are You as Accessible as You Should Be?
We live in a world of instant fulfillment and gratification, yet I'm amazed at how many photographers insist on making it hard for potential clients to contact you. You've bought in on the idea that an email contact form on your website trumps personal contact. That couldn't be further from the truth!
Nobody can sell you like you! A successful professional photography business is all about relationship building. It's built on trust, personality, integrity, credibility, and COMMUNICATION! Yet, so many of you hide behind the anonymity of a contact form. It's time to get more personal...
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.