March is right around the corner, giving you one more month of the slow season. You've got to take the time NOW to work on those weak links in your business. Most of them just need some fine-tuning. Welcome to Fast Food Friday!
Today your Internet presence is the equivalent of a bricks and mortar business just a few years ago. It's your storefront and important to make a visit to your cyberspace real estate a memorable experience. Just like those stores, you like to shop at most; you have a choice.
Take the time over the weekend and start cleaning up those dusty corners of your business ignored for far too long. Do everything you can NOW, while things are relatively slow, and make 2018 the best year yet.
The difference between "survive" and "thrive" is just a few letters combined with some well-placed energy!
Creating a Better About Page on Your Website
- Write your bio in the first person rather than third person. This is your chance to write from your heart and share with people why you're their best choice.
- Unless it's a Pulitzer Prize, nobody cares what awards you've won. They care even less about what gear you use or how you got started.
- Your potential clients want to know if they can trust you to see the world the way they do. People don't care about what you do or how you do it - they want the romantic side of why you do it.
- Don't be afraid to open up and share why you love being a photographer. Remember, for most of you the target audience is "Mom." For those of you targeting commercial clients the trust issue is still the same, but you'll word things a little differently.
- Say what you need in just 3-4 paragraphs and keep it all above the fold.
- A photograph or two of you is great, but even better is a shot of you working with a client with a camera in your hands. Stay away from boring head shots and bad selfies.
- Make your bio/about section sound like an artist's statement. This is your commitment to future clients.
- I know there are people who will disagree with me, but I believe very strongly your about section should be your second tab after your galleries. Hook your audience on great images first and then let them find out who you are.
- Sign your about section with your signature. It will make it more personal. If you're afraid to post your real signature, use a facsimile.
One more idea for you to think about: Thanks to technology ALL of you have the ability to create a high impact video combining still images, video and great music for your about page. Nobody can tell your story as good as you. This deserve it's own post coming in the next Fast Food Friday!