Fast Food Friday is all about ideas to help you fine-tune your business, including your website, blog, and marketing efforts. Just like a New Jersey diner, there's a "blue-plate special" every week. Most of the dishes are easy to eat - although now and then we meet somebody with a food allergy!
Here's the challenge for so many of you. You're working hard to become an artist and focusing on your skill set, technology, and production. You're on a quest for the ultimate image. So, it's understandable that you don't have the time or want to make the time to look at operational issues in your business.
Well, that's where I hope this series can help. We're serving up fast easy to eat ideas to help you raise the bar on your business. Think about it, what good is creating the most beautiful images of your life if you can't communicate with your target audience?
And there is today's special - working on your written communication skills!
A while back I visited a photographer’s site, and I had no idea what she was trying to say! I’m not talking about a typo here and there; I’m talking about trying to understand what her point was in her “about” section. Grammar, spelling mistakes and typos all contributed, and she just rambled.
Here’s your challenge: I know you’re an artist. I know you understand the expression “a picture is worth a thousand words,” but that doesn’t mean you can own a business and sneak by without writing a little!
So, before you publish anything in a blog, website, brochure, even a letter to a client.
For those of you who used to English class...
You don't write because you want to say something,
You write because you have something to say.
F. Scott Fitzgerald
Missed any of the past sixteen Fast Food Friday specials?
There's a lot of great content with each post covering another aspect of running a stronger business in photography. They're all just a click away. And, if there's a topic you'd like to see on the "menu," let me know in the comment section below and we'll turn it into a future special!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.