We're in the last month of the slow season, but that's only about incoming revenue. It shouldn't be slow for any photographer because there's so much you can be doing to raise the bar on your skill set, website, blog, business and marketing.
There's a lot on today's menu, and unlike most fast food, this menu is all nutritional!
Ever think about the impression you make when a potential client walks through the door...of your website?
A future client wandering through cyberspace is like shopping for your mother's birthday present. You know you need to get her something, but you don't know what. So, the solution is to wander through the stores in the mall looking for ideas. So many of you don't realize your website is one of those stores.
When people come to your site are they walking through Nordstroms where everything is easy to find and nicely displayed or is your site the equivalent of Macy's the day after Christmas? Your website needs to be an experience and needs to have a look and feel that connects with the shopper.
Fine-Tuning Your Website
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.