What advice would we have for new photographers? Well, it starts with one of our favorite quotes...
Jack Trout, writer of the 22 Immutable Laws of Marketing, says that "Perception is not reality, it is the ONLY reality." Meaning, that once we have the skills to do the job, we need to act like any other successful business acts and come out charging! Be a force to be reckoned with, don't be afraid to compete right at the top and never let ANYONE tell you that you can't!
Whether you're just starting out or you've been in business for years, Zach and Jody bring a fresh perspective on the way you'll learn to think through so many different issues about your business. What I enjoy the most is how diversified they are. They're an amazing team with the ability to help you expand your skill set in both business and technology. Take a trip to their website so you can stay on top of what they're doing next. And, check out their blog. It's always loaded with great content!
Images copyright Zack and Jody Gray. All rights reserved.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.