Over the last few years SCU has had several terrific guest posts from Oregon photographer, Bruce Berg. Several of them have been about the over 30 year old Lane County Children's Portrait Contest. What makes it so unique is that the foundation is thanks to three competing studios. Plus, it's always during the first quarter, a time when just about everybody is scrounging for business.
Most of you shy away from working directly with your competitors, but here's a great example of how competitors are helping to raise the bar for each of their businesses by working together.
Bruce has always been very open about the success of the contest and many of the details that make it such a success, but doing a podcast together gave us a chance to talk in even more detail than a blog post would ever allow. The whole idea behind Weekend Wisdom is to take one concept and then give you as much information as we can to help you create a stronger business and better marketing campaigns.
Just click on the banner below to listen to the podcast and then scroll down and check out the various links. There's even a special offer from Bruce on his Marketing, Organization and Selling Series DVD's.
As always, a big thanks to SproutingPhotographer.com and its founders, Bryan Caporicci and Rob Nowell. They've built a phenomenal website. Check out their recent announcement! We caught up to Bryan and Rob for dinner one night at WPPI...one more reminder of why you can't afford to miss any of the conventions - networking and time to build great friendships!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.