It's Friday, and as we head into the weekend the last month of summer is about to start. It's the perfect time to think about the potential for sales in the fall and your ability to take full advantage of the wonderful chaos that comes with an increase in business.
There's an old saying that goes something like this, "Nobody ever learned to sail on smooth seas!"
I realize it's pretty obvious and almost trite, but as we get closer to the last quarter of the year and the industry's only major seasonality, the perfect storm is headed your way. What are you doing to make the most of it?
It's an easy point to remember this morning, but requires time to strategize.
Just as you've got the greatest selection of creative tools to capture images in the history of photography, you've also got the greatest selection of ways to build your business and market yourself. Take the time to think through your goals for the rest of the year and then pull together the ingredients you need to bring it all together.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.