Who cares? Your target audience. Too many of you are sharing about pages (your bio) loaded with content nobody is interested in. It's time to throw out things like how you got started; who gave you that first camera; what gear you shoot with, or what awards you've won! That information would be great if you were talking to a room of photographers, but you're not - most of you are talking to "Mom."
I've written a lot about this over the years, but it's been a frequent topic lately. I'm still amazed at how many of you just don't get it! In the portrait/social categories, women make 98% of the purchase decisions to hire a professional photographer. That means you're dealing most often with "Mom" or a future bride.
Here a few suggestions:
I'm convinced you can't be in business today without a website, but how well that website works for you is up to you. There may be plenty of technology shortcuts in building the infrastructure of the site itself, but there are no shortcuts in convincing potential clients you're the one they need to hire!
Your most important marketing tool is all about building relationships with your target audience. That first building block comes with opening your heart and sharing why you can be trusted to tell their story.
"It is more important to click with people than to click the shutter!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.