You Snooze, You Lose...

by Skip Cohen

​We're right in the heart of spring seasonality, and although Mother's Day has passed, you've still got proms, graduations, and Father's Day ahead. That leaves some terrific opportunities to pick up a little momentum for your business.

As we slowly come out of the pandemic, there are so many ways for you to start to regain some of the business you lost. Plus, there are some unique opportunities to raise the bar on your skillset.

If you're a senior photographer, Marathon's program on grad cards increases your profitability by 50% with their buy-one-get-one offer. Think about the Class of 2021 and what they've been through their senior year. They need all the help they can get with ways to celebrate, but this is also your chance to start building brand awareness with the Class of 2022. Click above for more info!

Need help with your skillset in photography, videography, marketing, and business? Check out the upcoming Visual Storytelling Conference. The VIP Package is on special for $99, and the free software alone is worth almost $200. And if you don't want to spend any money at all - you can sign up for the FREE pass. Just click on the banner above.

Father's Day is right around the corner, but there's plenty of time to get Mom thinking about the need for a new family portrait. And it's the perfect gift for Dad! Use your blog to plant the seeds for ideas. And Throwback Thursday posts are perfect to help remind your target audience it's time for a new portrait.

Stuck on ideas for new products to offer your clients? Pick up the phone and call your lab. All you have to do is ask, "So, what's new?" Then kick back and listen. Technology didn't slow down because there was a pandemic, and there are so many products to offer.  

I'm a huge fan of metal prints, especially when they're hung outside on a porch or patio. It's unique and becomes a conversation piece when people are together. Check out Bay Photo's Performance EXT Metal prints.

​Here's my point - the pandemic created a greater sense of family and also heightened our awareness of our friends. Most of us hunkered down and kept in touch with Zoom, Skype, Facetime, phone calls, and email. But now it's time to get back to capturing memories, and nobody can do it better than you!

There are only two significant stretches of seasonality in imaging, the Spring and the November/December holidays. Don't miss the opportunities around you right now...you snooze, you lose!

And if you're stuck on ideas, you know where to find me. I'm happy to help you take those steps to get your business back on track.