It's so hard to write about this topic and not make it sound like a rant, but here's the point. If you're following my blog the majority of you are aspiring professional or working professional photographers. Knowing that potential clients are friending you on Facebook then why wouldn't you have a decent head shot? Even worse, why would the header for your Facebook page not show one of your better images?
Aren't you tired of having a bad selfie represent what you do for a living, supposedly better than anybody else? Why wouldn't you want to strut a little and show what you're all about? Seriously, this is about packaging, yours!
I realize some of you have Facebook pages that started out as personal pages for family and friends, but over the last few years everything has changed. Everybody has access to us and unless you've done an outstanding job of controlling your page to friends only, there's a solid likelihood that potential clients are following you as well.
I grabbed a few random head shots from the Facebook pages of some of my favorite people in photography above, just to make a point. Your head shot, since you're in the business, should at least look professional. Then I grabbed a few of headers to share.
Here's the point...you're working so hard to build a reputation as a photographer and social media is a vital part of the equation. Don't treat your Facebook page like an afterthought. Use Facebook along with Google+, Pinterest and Twitter to help build and expand your brand.
Most important of all, remember that a picture is still worth a thousand words, maybe even more!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.