by Skip Cohen
We're down to the wire on seasonality for 2023, but there's one last category there's still time for - thanking your clients, vendors, and people who have supported you throughout the year. While I've shared thoughts about this in the past - I want to expand on both concepts.
1. Thank You Promotions: The illustration below is from Adobe Stock, and while it's not worded how you might publish a special offer to all your past clients, it makes the point.
2. Saying "Thank You" to Your Support Team: It's another illustration, but we all know what a thank you note/card looks like. The target audience, though, is everybody who helped you in 2023.
And if you're stuck on design ideas or how to implement a promotional thank you program, at the risk of sounding like an infomercial - call Marathon! Their staff has worked with thousands of photographers and business owners on creating programs with impact. Call 1-800-228-0629 or click on their banner below.
The year is quickly coming to a close, but there are still building blocks you can put in place for 2024, and they're all about relationship building - your strongest marketing tool.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.