Wrapping Up 2021

by Skip Cohen

Over the past year, I've shared multiple posts every week on marketing and business - virtually anything I hear about or have learned over the years that will help you even out the rough spots in your business. It's been a tough year, but the finish line is only eleven days away, and there's a clean slate for 2022. 

But coming down to the wire - don't miss opportunities to set yourself up for a strong start into the new year.

• End-of-year sales abound - are there essential pieces of gear you still need? There are some remarkable sales still out there. You may also need some additional deductions before tax time.
• Thank your support team! Everyone has a few people who made it a point to help you through the past year. From various vendors to wedding planners, florists, etc., some people made life a little easier, even when it wasn't. From a phone call to a hand-written note to lunch or a gift basket, let them know they're appreciated.

People will forget what you said. They will forget what you did.
But they will never forget how you made them feel.
Maya Angelou

• Thank your customers! It's not too late to get a holiday card out or make a few phone calls. Keep in touch with your best clients. They're your Ambassadors for new business. It's up to you to make them feel appreciated.

The key is when a customer walks away, thinking, 'Wow, I love doing business with them,
and I want to tell others about the experience."
Shep Hyken

• ​Don't forget any last-minute plans you have regarding workshops and conventions for the new year. Also, are there plans you still need to make and lockdown for any January travel? And if you're headed to IUSA, put "track down Skip" on your calendar.  I'm looking forward to catching up to as many of you as possible and will be in the Platypod booth each day of the trade show.

Last but not least - this week is always a little insane wrapping up last-minute orders and client needs. But once everything is done - take the time between the holidays to simply kick back and chill. Sure, you still need to think about the business and your future, but you also need to recharge your battery!

That means you need to focus just on yourself a little. I'm not suggesting you ignore your family or friends - take the time to appreciate the road ahead!

You can't create images that tug at people's hearts if you're own heart isn't in it! 
Me