Without customers you don't have a business. You have a hobby!
Don Peppers and Martha Rogers
I tweeted the quote above earlier today. However, the more I thought about it, the more appropriate it became for the theme of a new blog post.
Many of you don't know whether you're making money or not until you do your taxes. You're working hard to raise the bar on your skill set and be the best artist you can be, but you're running your business as an amateur and in turn, each year you're closer and closer to the definition of a hobbyist rather than a business owner!
This year is only a month way from being history. So, let's set the bar a little higher for 2016 and look at some ideas on getting more customers and making money. Seriously, none of you got into this business as a philanthropy. While many of you give back in so many ways to your community, wouldn't it be nice not to worry about whether or not you're going to be eating Mac N Cheese every night?
Let's start with getting customers!
One blog post can't cover everything, but let's hit one more challenge you have, pricing. I've shared this video before, but nobody does a better job talking about the philosophy of pricing better than my buddy, Sal Cincotta. This video is at least four years old, but his message is timeless!
Here's another terrific resource, a guest post from Bryan Caporicci. It's loaded with solid information to help you plan your pricing strategy.
With 2015 coming to a close and the new year about to launch, starting out in January without a plan for building your business is the equivalent of getting in the car and driving across the country without GPS or a map! You're working so hard on your technical skills. Isn't it time you focused on the bottom line?
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.