"Why?" - with Roberto Valenzuela

Image copyright Roberto Valenzuela. All rights reserved.

You don't take a photograph, you make it.
Ansel Adams

"Why?" is all about the back-stories behind an image. Sometimes the stories are emotional, other times they're about the degree of difficulty or how the image was captured. However, the images being shared all have a common denominator - they're always important to the artist.  

I started this series to help you get to know some of the most respected artists in the industry today. "Why?" is about their passion for the craft, for quality, education, and often pushing the boundaries of creativity and technology.

In this new episode of "Why?" Roberto Valenzuela shares the background on the image above and why it represents an important moment. Known almost exclusively as a wedding photographer, there's virtually nothing he can't shoot, and this opportunity working with Canon USA is a prime example.

​Roberto needs to be on your radar. Check out more of his work by clicking on the image to visit his website. And, take a look at "Picture Perfect Practice." Roberto is regularly teaching and speaking all over the world.