Images copyright Nick Vedros. All rights reserved.
With every image, there's a backstory, and with each backstory, we learn a little more about the artist.
Meet Nick Vedros, one of the finest commercial photographers in our industry. When I think back to how long I've known Nick, the things he's doing, thanks to digital today, he was doing manually twenty years ago with film.
Here's a favorite example - the image to the right. He did this for a 1995 Hasselblad ad that included Kodak Ektachrome and Polaroid. He wanted the subject to look like he'd tripped and was falling down the stairs. So he built the set flat on the floor and photographed from above.
The falling subject is actually on a stool, which an assistant is turning from underneath. Dragging the shutter and being a master of lighting, Nick was able to make it look like he was falling. It never occurs to the viewer the whole shoot was done from a horizontal perspective rather than vertical...and that's the creative magic that comes from Nick's mind's eye visions.
The image he's sharing on this episode of "Why?" has a great backstory. It's a testimonial to creativity and technology. Nick explains the process in terrific detail. With the help of digital technology, he's put his dancers on the twelve-inch stage being built to the left!
Check out more of Nick's work with a trip to his website. Just click on the image above and then sit back and just enjoy the work. Nick once told me he was influenced by "The Far Side" and cartoonist Gary Larson. You'll see the connection in the humor, and often quiet wonderful sarcasm, of so much of his work.
Nick is an artist who never compromises on the quality of any image, or his relationships with vendors, clients and especially his friends! And, if you see Nick's name on the program for any convention or conference you're attending, run don't walk to get a seat.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.