Image copyright Jim Schmelzer. All rights reserved.
by Skip Cohen
"Why?" is all about the movers and shakers in professional photography. And, the best way to get to know each one is through one of their favorite images. Jim Schmelzer joins me on this new episode and what a kick it was to catch up to him.
Jim and I have known each other for a whole lot of years, going back to my early Hasselblad days. We'd see each other at virtually every major conference/convention in professional photography.
But the common denominator that's the most fun for both of us right now is being involved with Panasonic's LUMIX family of cameras. Jim is a LUMIX Ambassador and captured the image above with the new LUMIX full-frame S1 and the 24-105 F4 L-Mount Lens.
Jim's main passion is portraiture, but there's nothing he can't photograph. He's a talented instructor, and over the years, most often we'd catch up when he was doing a demo in the Westcott booth. Check out his educational website with a visit to James Schmelzer Workshops.
The "Why?" series is brought to you by...
Communication is ever-changing, and your ability to expand your reach, promote your business and in turn, increase revenue is more powerful than at any other time in history. A considerable part of that continually changing world is in mobile technology and the world of texting.
Here's an example of how I'm using one of PhotoTexting's apps for my own business. Text the word "speaker" to 888-981-6118, and you'll get a response back from me with a link to my mobile page. (And, be assured I'm not saving your number to use for anything other than to demo my brochure and speaker page here.)
I use this app as a company brochure. And, there's an added benefit - when I'm teaching, attendees get the notes from my presentation without worrying about taking their own. It allows them to kick back and listen without worrying about writing down a link or specific tip on building a stronger business.)
Check out everything PHOTOTexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales, and expand your reach.